Yr Blues
macrumors 68040
But you can make Will Smith eat spaghetti. That's worth 150 euros, easily.
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Apple Just Increased Prices on MacBooks, iPads, and More
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BSDnostalgia
macrumors 6502a
That seems inexplicably high. I assumed the former price was set on the "razor" principle: Set the price low, make the profits on all the razorblades (services).
Glad I snagged an M5 MBA for under $1000 just two weeks ago.
Apple and its competitors are all subject to market forces especially related to pricing. So whether cuts happen for the holidays or next year, they will happen as people put away their wallets in reaction to the price hikes. Apple already has forecast sales based on the new pricing and warned analysts that it was coming. They cut or increased production based on that. If they guessed wrong they end up with tons of unsold inventory, then clearly Tim Cook and the board chose poorly. The MacBook Neo is the canary in the coal mine as it is/was the value leader among new Apple products. If we find out at the end of the year that the Neo's sales took a dive, there's clearly some price sensitivity that Ternus will need to address.
Side question: If the Neo's sales take a dive, what does it mean for Apple ordering more A18 Pro chips from TSMC? Will they end up with a new stockpile?
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Bought a 14" M5 Pro MacBook Pro with 48GB RAM and 1 TB SS for $2,300 at Microcenter yesterday morning for store pickup before they stopped their sale and increased prices.
Going to pick it up today and hope they honor the price.
Going to pick it up today and hope they honor the price.
This can't be just RAM prices.
Literally yesterday I was looking at the price for a 14" M5 Pro MBP with 48GB RAM, and everything else standard. It was AU$4,049 or AU$4,099. Today it's AU$4,899. That's at least AU$800 more, even though the RAM upgrade option (24 to 48GB) only changed by AU$300 (increasing from AU$600 to AU$900).
So the non-RAM related price increased by AU$500.
Not happy!
I was considering getting the M5 Pro assuming the price increase would be applied the next iteration with the M6 line. Now I don't see any point in getting an M5 at the new prices, and might as well wait for M6, assuming the prices for those are the same as today's M5. I don't have a pressing need to upgrade my M1 Max, and was only considering the upgrade to hedge my bets against price increases or geo-politcal disruption (in Taiwan). Now the first reason for this has gone, I won't bother.
Literally yesterday I was looking at the price for a 14" M5 Pro MBP with 48GB RAM, and everything else standard. It was AU$4,049 or AU$4,099. Today it's AU$4,899. That's at least AU$800 more, even though the RAM upgrade option (24 to 48GB) only changed by AU$300 (increasing from AU$600 to AU$900).
So the non-RAM related price increased by AU$500.
Not happy!
I was considering getting the M5 Pro assuming the price increase would be applied the next iteration with the M6 line. Now I don't see any point in getting an M5 at the new prices, and might as well wait for M6, assuming the prices for those are the same as today's M5. I don't have a pressing need to upgrade my M1 Max, and was only considering the upgrade to hedge my bets against price increases or geo-politcal disruption (in Taiwan). Now the first reason for this has gone, I won't bother.
LOL, poor Vision Pro. As if it wasn't already a hard enough sell.
Apple today dramatically increased device prices across multiple product lines.
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After temporarily taking it down earlier today, Apple's online store is back up with a series of product price increases. The changes are as follows:
- HomePod mini: $129, up from $99 (+$30)
- HomePod: $349, up from $299 (+$50)
- Apple TV: $199, up from $129 (+$70)
- iPad: $449, up from $349 (+$100)
- iPad mini: $599, up from $499 (+$100)
- iPad Air: $749, up from $599 (+$150)
- iPad Pro: $1,199, up from $999 (+$200)
- MacBook Neo: $699, up from $599 (+$100)
- MacBook Air: $1,299, up from $1,099 (+$200)
- MacBook Pro: $1,999 up from $1,699 (+$300)
- iMac: $1,499, up from $1,299 (+$200)
- Mac mini (M4 Pro): $1,599, up from $1,399 (+$200)
- Mac Studio (M4 Max): $2,499, up from $1,999 (+$500)
- Mac Studio (M3 Ultra): $5,299, up from $3,999 (+$1,300)
- Vision Pro: $3,699, up from $3,499 (+$200)
The average price increase is $246.67. The iPhone, Apple Watch, AirPods, Studio Display, and accessories such as the Apple Pencil are seemingly the only unaffected product lines.
It is also of note that the 256GB Mac mini is now available again, but for $799. This is a $200 increase over when it was available before temporarily disappearing from the lineup earlier this year.
Last week, Apple announced that it was preparing to raise prices across its product lineup, with CEO Tim Cook confirming that that the move was inevitable. Cook made the announcement in an interview with The Wall Street Journal, citing the soaring cost of memory and storage chips. "Unfortunately, price increases are unavoidable," he said. "We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying to shield our customers from the increases, but the situation has become unsustainable." Cook described the scale of the memory shortage as a "hundred-year flood," adding, "I've never seen anything like it in any area in over 40 years."
Apple has historically absorbed component cost swings rather than passing them on to customers, so this marks a notable shift in approach.
Article Link: Apple Just Increased Prices on MacBooks, iPads, and More
There definitely is a degree of skill required to interact with AI. I don't mean the entertaining banter you carry on with Alexa, but rather being clear and concise in your intent when using AI for real work. In that regard, I appreciate that AI forces people to care again about how they speak and write to communicate effectively, instead of wasting resources and tokens asking the same thing over and over.
turbineseaplane
macrumors Penryn
The folly is assuming that there is some skill to learn here that is going to be a long-term need.
If this tech is as great as advertised, that will quickly be unnecessary.
We’re in this grey zone where people think this is the end state so you better learn how to prompt. I get it, it’s the natural human desire to feel like they have some control or value add here.
The goal of Systems like this are to eliminate that totally.
Damn the iPad mini was already bad value. Now it’s terrible. Pay extra just for a small form factor.
Astuces iOS
macrumors 68030
It's 100% a monty grab. Their ram price tripled... from like £12 to £36. so yah that's really translating to the £200 across the board increases. If it wasn't a money grab it would be a price increase to the increase component cost, not an increase to profit margin, which this is.. because 60-400% or whatever wasn't enough.
Apple has screwed their customers over and made some think they've been doing us a favour. What a joke.
Arran
macrumors 603
I think they’ve deliberately priced it not to sell.
New ATV is due any day (once Siri is ready). Production is ramping up. Old ATV production has ended and Apple has limited units in stock - so they don’t want to sell out before the new ATV is ready.
Hence set the price in the stratosphere so only desperate users that absolutely need one will buy it. Also avoids complaints and returns when the new ATV is released.
Arran
macrumors 603
I’ve noticed old-fashioned spinning hard drives have gone up too.
Presume it’s a knock-on effect. Memory goes up, therefore SSDs go up, therefore magnetic drives go up too as people look for a cheaper solution.
Damn it Apple, ugh. I understand memory chip shortages will force a price increase, but this drastic!?
Upgraded my 6 year old ipad pro this morning to the m5 ipad pro 11 inch for 899, before amazon increased the price to 949.
I wanted to wait a little longer, but oh well!
Upgraded my 6 year old ipad pro this morning to the m5 ipad pro 11 inch for 899, before amazon increased the price to 949.
I wanted to wait a little longer, but oh well!
ggibson913
macrumors 65816
Not to sound snarky but…does it matter? The increases are what they are regardless of how we feel about them.
That said while I understand Apple is not my friend I do think they try to do the right thing by their customers.
Only thing that disappoints me is the $100 increase in the Neo. At $599 it was a solid deal for what it offered. At $699 that value proposition has, IMO, dropped significantly.
Fortunately I just purchased a M5 MacBook Air, replacing my M2 MacBook Air earlier this week before the new prices kicked in. I upgraded as I needed more RAM and storage. Still waiting to receive it, expected soon.
That person is still at the company, we had four engineers looking at this bug for several days and could not get it figured out, AI was able to after a bit of time. Again, using it as a tool in existing employees tool belts is great. Firing someone and just using AI is not.
EdwardC
macrumors 6502a
I guess, if one really wants a desktop take a look at something like a Power Spec mini tower AMD Ryzen 7 7700X 4.5GHz Processor; 32GB DDR5-6000 RAM; 1TB Solid State Drive; AMD Radeon Graphics $899.00 at Micro Center. I know it's Windows but this beats a M4 Pro Mini spec wise for almost half the cost. I'm trying to think about my first Mini which was an Intel Core Duo with 4 GB RAM and a laptop spinning 80 GB HD I want to say it was about $700.00, 2006 dollars. My first Mac was a 1995 Performa Power PC and I paid close to $2,000.00 for that. The new prices are pretty tough to stomach but we consumers have been pretty spoiled over the past few years for certain.
skaertus
macrumors 601
TVreporter
macrumors 68030
Storage is silly money as well now.
Thunderbird
macrumors 6502a
Apple didn't "hold out" for anything. All the memory and SSDs for the M4 roll out were purchased before the Rampocolypse. Those contracts for memory were done and sealed at least a few months beforehand.
This is a retroactive price increase on the M4 chipsets, which is pure greed. So yes, it's a money grab.
I just checked out a Mac Studio M4 Max I had my eye on. It went from CAD $3614.00 (the configuration I chose) to CAD $4974.00. That's highway robbery. Apple is not going to sell many at that price.