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Apple Just Increased Prices on MacBooks, iPads, and More

Thunderbird said:
Apple is not going to sell many at that price.
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Yes and no. For those going for M5 Max 64 GB+ RAM, I'd imagine the prices would be an issue as their Mac's already work for them and pay for themself.

Those looking to be in the M5/M5 Pro train, yeah. it's going to be tough.

Refurbished store for the win.
 
I'm still waiting for the "childish Ai" to disappear, so it can be replaced with the "professional Ai" used by corporations and not every day users asking questions on Gemini or ChatGPT

By childish Ai, I consider any Ai action such as the creative tools, writing tools, Sora 2, making full videos [either movie or video games] on Grok and ChatGPT. Basically, being bald but using Ai to give a full head of hair.

Professional AI include Orchestration Frameworks
 
DotCom2 said:
Remember when people here were saying "Don't buy a Neo now because a newer one will be coming out soon." haha
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That's the trick tho. With the retail pipeline full of product that is cheaper and more available because it was stocked prior to the memopocolypse, Apple is going to have a direct sales drop for the quarter. There's plenty of cheap new Neos out there right now.
 
Thunderbird said:
Apple is not going to sell many at that price.
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I don't think going for pure quantity has ever been Apple's plan. Instead, Apple typically seeks to maximise profits, so it is possible to raise prices (to cover higher costs), project to sell a little less, and still end up making more money overall if they believe that demand for their product is more on the inelastic side.
 
Abazigal said:
I don't think going for pure quantity has ever been Apple's plan. Instead, Apple typically seeks to maximise profits, so it is possible to raise prices (to cover higher costs), project to sell a little less, and still end up making more money overall if they believe that demand for their product is more on the inelastic side.
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If I were The Ternusator, I would double prices - then you only have to sell half as many!
 
Abazigal said:
I don't think going for pure quantity has ever been Apple's plan. Instead, Apple typically seeks to maximise profits, so it is possible to raise prices (to cover higher costs), project to sell a little less, and still end up making more money overall if they believe that demand for their product is more on the inelastic side.
Click to expand...

If you sell a lot less than the price increase covers, you lose money. This gigantic price hike is going to sink their unit sales below the profit curve I'm sure. Apple stocks plummeted today.
 
toptekjon said:
Correct. Apple isn't going to give away profits. No business would.
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False. This is not about giving away profits, which Apple already made on their M4 models. It's about greed, and hedging their bets on the M5 line up. There was no reason to retroactively hike prices on the M4 models.
 
Thunderbird said:
If you sell a lot less than the price increase covers, you lose money. This gigantic price hike is going to sink their unit sales below the profit curve I'm sure. Apple stocks plummeted today.
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Well, if there was ever a time to test the elasticity of Apple products, this is as good a time as any.
 
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Thunderbird said:
False. This is not about giving away profits, which Apple already made on their M4 models. It's about greed, and hedging their bets on the M5 line up. There was no reason to retroactively hike prices on the M4 models.
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Inventory. Just about everything is build to order (ever wonder why some models take so long to ship? Because they are putting them on ... ships. Some carbon-zero nonsense (as if ships aren't insane carbon emitters).
 
Abazigal said:
I don't think going for pure quantity has ever been Apple's plan. Instead, Apple typically seeks to maximise profits, so it is possible to raise prices (to cover higher costs), project to sell a little less, and still end up making more money overall if they believe that demand for their product is more on the inelastic side.
Click to expand...

The timing was very odd. Thursday in the morning when the markets were open? I'd expect it on Friday after close to prevent a sell-off.
 
Thunderbird said:
If you sell a lot less than the price increase covers, you lose money. This gigantic price hike is going to sink their unit sales below the profit curve I'm sure. Apple stocks plummeted today.
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That was yesterday - it bounced back over 3% at +8.63 USD today. I'm watching because I want to pick up 5 shares in a week (or so - this is BS speculation but there's a lot of chatter on Ai and other partnerships atm - but I'm not a licensed broker and don't take advice from me. I'm just dipping my toe back into AAPL).
 
I knew Apple will increase prices. Situation where Apple products are cheaper compared to competition during long period of increasing chip prices isn't stable. I told people "buy now, because Macs are good and cheap, it's opportunity".

So I bought Mac Mini M4, Apple Vision Pro M5 and other stuff.
Just 3 weeks ago i get custom 14" MacBook Pro M5 Pro with maxed RAM. Yesterday it's 1100$ more expensive. Which makes me even more happy.
🙂
Next buy? Maybe Mac Studio M7 with >512 GB RAM if local AI models will be useful to me.
 
h00ligan said:
It's 100% a monty grab. Their ram price tripled... from like £12 to £36. so yah that's really translating to the £200 across the board increases. If it wasn't a money grab it would be a price increase to the increase component cost, not an increase to profit margin, which this is.. because 60-400% or whatever wasn't enough.

Apple has screwed their customers over and made some think they've been doing us a favour. What a joke.
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Apple can absorb the RAM and NAND price increase, but they are more concerned with appeasing their shareholders. Also they have seen others like Sony, Microsoft etc raise prices so jumped on the bandwagon.
 
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Here is a better question show me a company in the consumer computer industry that has not raised prices do to ram,nand and ssd's. I am afraid we will all have to pay more if purchase is new.
 
janwerbinski said:
Maybe Mac Studio M7 with >512 GB RAM if local AI models will be useful to me.
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I tried local models yesterdays. Did so on the 14 inch M1 Pro 32GB 1TB i panick bought one hour after price hikes where announced. Now I can run a 15GB laege model with ease including on trains or planes where WiFi might be unreliable.

£739/$793 for the laptop and it looks brand new! Steal of the century.

Upgrading from a 13 inch M1 16GB, 512GB mbp. Big jump in memory and ssd speed.

14 inch display is brighter and displays some colours better.

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But damn Tahoe is super ugly compared with sequoia. So cluttered with round borders, borders and extra visual stuff. No one I had no upgraded any of my decives to liquid glass.

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Can still get Macbook Air and Pros at the old prices in Australia from alternative retail stores, get them while they last!
 
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