Apple Just Increased Prices on MacBooks, iPads, and More

[555gallardo]

But you can make Will Smith eat spaghetti. That's worth 150 euros, easily.

Ain’t nobody seen that son of a fresh prince eatin’ spaghetti for real so hell yeah. /s

(somehow I hear this comment being read in Ice Cube’s voice)

 

[Abazigal]

Here is a better question show me a company in the consumer computer industry that has not raised prices do to ram,nand and ssd's. I am afraid we will all have to pay more if purchase is new.

Framework, for one.

MSN

The timing of their jab is kinda odd though. It's like saying if Apple hadn't raised their prices, they wouldn't have lowered theirs. I get where they are going with, it just didn't seem to come out right.

 

[Velli]

I just hope Apple will offer more configuration flexibility.
That people who do not need Pro or Max speeds could still get models with larger or better screens or more RAM or more SSD storage. Because the alternative now becomes: no computer. Or a different brand. Or some third party refurbished old Macs. None of which earn Apple any money.

Apple would basically have to give up their "upselling" strategy.

It forced people into buying MacBook Pros just to get e.g. 8TB of storage or a good quality large display - even if a plain M-class CPU would have been enough for their computing needs.
Ultimately it comes down to pricing flexibility. Once laptops reach US$ 10,000 in price, buyers will become scarce. Especially in today's economy.
Chances are there won't be enough buyers to make the product profitable.

If Apple will not offer more pricing flexibility, their MacBook Ultra models might run into the same issues that the 18-karat solid gold Apple Watch Edition did. So few were sold (less than 40,000) that Apple had to abandon the product.

I’m not convinced. If anyone ever had an actual need for a 7000 USD laptop, they will still have that need at 10.000. It will affect the low end much more than the high end.

 

[Velli]

Sure. The price increase of the appleTv with Ethernet is half that. Surely it’s half as fast as an M4 Pro…
Keep drinking the Apple cool aid. Will surely help with the current heatwave

I have no idea what you are trying to say.

 

[Macalicious2011]

I’m not convinced. If anyone ever had an actual need for a 7000 USD laptop, they will still have that need at 10.000. It will affect the low end much more than the high end.

Agree. For businesses a laptop is a tool. If a $10k laptop or max mini enables me to generate $500k or $10M in revenue I will still buy it.

 

[Dreamail]

I’m not convinced. If anyone ever had an actual need for a 7000 USD laptop, they will still have that need at 10.000. It will affect the low end much more than the high end.

That's OK.
I just beg to differ.

Not a lot of people these days are certain that they can truly make a $10,000 laptop pay for itself within a few years.
If you are, congratulations.

But the majority was perhaps reasonably convinced they could make a $7,000 laptop pay for itself within 3 years. Yet with the current economy tanking, customers more and more cancelling orders, I bet you would be thinking twice or even thrice as hard whether you really could make a $10,000 laptop pay for itself within 3 years now.
And I bet the majority will say: No, it's not going to work out.

End of the $10,000 laptop investment idea.


So I do bet that Apple will have a hard time selling their high-end machines now.
Sure, there are always billionaires who will be able to afford a few. But there aren't enough billionaires to make Apple's high end laptop line profitable.

Recent rumors that Apple might actually forego the M6 in their first line of MacBook Ultras could be hitting exactly that realization already.
Apple perhaps realized that their profit margins will shrink on their higher end devices, so coming out with an all-new MacBook lineup with also expensive latest generation CPUs - they may not make a lot of profit anymore.
So the safer bet is to use last year's generation of CPUs, which are cheaper, and which hence can generate higher profit margins. Especially when other innovations in the Ultra line will sell themselves (hopefully) anyway.


I bet Apple knows that their high-end machines will no longer sell well...

I just hope they will relent and realize that all they need to do is offer more flexibility with their models.
Allow for that MacBook Neo with 1TB or 2TB storage for larger movie projects.
Or allow for that MacBook Air with 128 GB RAM to run a few virtual machines concurrently.

If they continue to "force-upsell" people in all these cases, they will just lose clients. As these customers will no longer have the cash to follow through with an upsell.

 

[MontgomeryG]

"Vision Pro: $3,699, up from $3,499".

Just discontinue it already, Apple. It won't sell even if you price it at over $4000+.

It's sad because I thought they had it - but goggles isn't the way.

 

[MontgomeryG]

Apple can absorb the RAM and NAND price increase, but they are more concerned with appeasing their shareholders. Also they have seen others like Sony, Microsoft etc raise prices so jumped on the bandwagon.

ya - something else is going along. Contracts, new prods in pipe, I have no idea but as I said before the timing is very odd.

 

[MontgomeryG]

Apple can absorb the RAM and NAND price increase, but they are more concerned with appeasing their shareholders. Also they have seen others like Sony, Microsoft etc raise prices so jumped on the bandwagon.

Monty grab - what are you a pervert or did you just discover my name 😁

(Not you the reply parent)

 

[MontgomeryG]

That's OK.
I just beg to differ.

Not a lot of people these days are certain that they can truly make a $10,000 laptop pay for itself within a few years.

If you can do that then nothing else matters. Luxo is a totally different market.

 

[MilaM]

I don't think going for pure quantity has ever been Apple's plan.

This plan has one significant downside. Shrinking the install base over the mid-term could negatively impact the growth of services revenue. Such a development would spell deep trouble for Apple's stock market valuation.

 

[Abazigal]

This plan has one significant downside. Shrinking the install base over the mid-term could negatively impact the growth of services revenue. Such a development would spell deep trouble for Apple's stock market valuation.

You are absolutely right, and I think that is why Apple has not increased the prices of iPhones (yet).

I suspect that the key driver of app, services and accessories revenue for Apple is still the iPhone. Fewer people subscribe to services through the iPad (or at least it rides on the iPhone), and well, since macOS is open, it means that users are likely already making payment directly to developers and bypassing the macOS App Store altogether (so no real loss to Apple).

We will see how things go with the iPhone 18 and its rumoured price hike. 😬

 

[diblasio]

Dang, now I can't even afford to fantasize about things I'll never own!

 

[adrianlondon]

Dang, now I can't even afford to fantasize about things I'll never own!

But you're still posting about it.

That'll be $50. Thanks.

 

[MontgomeryG]

I tried local models yesterdays. Did so on the 14 inch M1 Pro 32GB 1TB i panick bought one hour after price hikes where announced. Now I can run a 15GB laege model with ease including on trains or planes where WiFi might be unreliable.

£739/$793 for the laptop and it looks brand new! Steal of the century.

Upgrading from a 13 inch M1 16GB, 512GB mbp. Big jump in memory and ssd speed.

14 inch display is brighter and displays some colours better.

View attachment 2641353


But damn Tahoe is super ugly compared with sequoia. So cluttered with round borders, borders and extra visual stuff. No one I had no upgraded any of my decives to liquid glass.

View attachment 2641355
View attachment 2641357

wait - we can post dozens of repeat images? Hell yes - let's do this! I've got 1000 images ready to roll! Let's do this!

 

[halo9]

Apple increased Refurbished device prices too...was looking at a refurbished M3 iPad Air and it now costs $589 base. It was $470 yesterday.

Wtf Apple! I get (but don’t the level of) the increases on new components, though hiking prices on old equipment that has ram and storage already paid for pre AI component boom is just an a%$hole move. Absolutely no need on this and shows it for what it is… Just greed

When ram and ssd prices drop let’s see if Apple drops their prices by the same proportion. Lol

 

[MontgomeryG]

Wtf Apple! I get (but don’t the level of) the increases on new components, though hiking prices on old equipment that has ram and storage already paid for pre AI component boom is just an a%$hole move. Absolutely no need on this and shows it for what it is… Just greed

When ram and ssd prices drop let’s see if Apple drops their prices by the same proportion. Lol

They won't until new fabs are online. Enjoy the next 2 years of tears. (one is near me in AZ)

 

[dizmonk]

I was seriously considering upgrading our original M1 Studios. But an extra $500 each across 5 machines is an entire Mac Studio price jump. 😱

Will definitely hold off until pricing comes back in line.

I doubt it's going to.

 

[AAPLbuyback]

This works in theory, but there’s almost always someone wealthier willing to be the sucker. It just shifts the window of who is able to purchase the products.

That’s not how the pricing mechanism works.

 

[blumpy]

AppleTV went from no reason not to update to not worth updating.

 

[SnowCrocodile]

Please show us chineses laptops with 24-128gb ram and 1-3tb storage that heavily undercut Apple.

If you can’t find any now, feel free to return to this thread in 3-6 months with links.🙂

Needs to be in stock too.

You do realize that Apple sells more than just laptops? All computers account for less than 10% of Apple's revenue.

Should I show you Chinese tablets with half the price of iPad Air and better specs (on paper at least)? Other devices that are not laptops? Or you can just compare for yourself.

The lack of price increase on iPhones (yet) is imho the proof that Apple is sensitive to that, as in many markets Xiaomi / Oneplus / Realme are making noticeable inroads and while it mainly endangers Samsung, this also means people who are spooked by Apple prices are starting to look elsewhere too. Just ask any European.

 

[Max_G]

Question: If Apple is able to buy cheaper memory, do you think this will be reflected in lower consumer prices?

Apple seeks to buy memory chips from blacklisted Chinese company

 

[SnowCrocodile]

Question: If Apple is able to buy cheaper memory, do you think this will be reflected in lower consumer prices?

Apple seeks to buy memory chips from blacklisted Chinese company

No. Only loss of profits due to loss of sales would lead to lower consumer prices.

Apple is on the same trajectory as the American automakers were in the 1960s, except Apple does have one major advantage - they are taking quality a lot more seriously.

 

[callihan_44]

I used to upgrade every year to 2 years, I am holding onto devices much longer nowadays. I am still on an 11 pro iphone and both laptop/desktop are 8+years old. Unfortunately, I will likely have to upgrade everything with the higher prices we currently have.

 

[Kevin2055]

It will work badly.