you can only assume that people were compelled enough to buy the products.
Exactly what I am saying. I myself bought a new iPhone because they ruined the old one. Try explaining Touch Disease or Bendgate to the average Apple customer. In my immediate circle, they would go out and buy a new iPhone as its 2 years old at that point.
"Burned apple"? I don't think so. Unless one works at apple one doesn't necessarily know if this was the plan from the beginning. It's great to have great resale value, but I use my phones until they fall apart. Eventually my 6s will become my play-toy phone.
It was never their plan because they waited right till the moment it became unavoidable and started getting tons of negative press. They had tried their usual staregy of ignoring it and it even worked for a month or so. Then came the **** ton of lawsuits and they were pressurised into giving refunds.
Profit oriented companies like Apple WILL NEVER issue refunds for anything unless their hands were tied and were forced to do it. Don't want it eat into the bottom line.
like an excuse for Samsung.
Its not an excuse. Samsung would not ship an exploding phone. The damages and consequences of loss of property and injuries would be catastrophic. Apple shipped the phone with Bendgate and Touch Disease because they knew it would affect a fraction of the iPhone owners, that too well into the phone life cycle thereby forcing the owner to get another iPhone.
So what's the point of what you are saying?
The point is quite simple. In an endeavour to maximise profits, they tried to save costs on the underfill and the chassis structure. When the phone entered production and was subjected to their internal testing they found they had committed a grave error but it was too late to change anything. They quietly reverted their strategy back for the 6s but instead of scrapping the iPhone 6 they shipped it anyway as it would be well into the product lifecycle before the customers find out and no one would suspect Apple for it. This in addition to the 1GB of RAM makes this the worst iPhone Apple has ever released till date.
So having said that I don't believe Apple knew what you are claiming and found out after the phone was shipping.
https://www.zdnet.com/article/apple-knew-about-the-iphone-6-bendgate-problem/
Released court documents show that while Apple publicly denied the existence of "Bendgate," the company's own internal testing showed that the iPhone 6 and iPhone 6 Plus were far more susceptible to damage from bending than previous models.
Basically they lied to their customers.
And if they only found out about it after shipping ,its their duty to issue a recall and get the issue fixed. And even if that's not feasible, its their duty to not charge for repairs of bendgate and Touch Disease as its their own fault. Apple did neither.
As far as any company in their right mind, using Enron and Bernie Madoff as examples of companies will do anything.
There is huge difference between a fraud and an exploding phone.
Which is why Samsung pulled the champagne commercial as they don't repair phones with water damage.
No one does. However this defect is not as severe as Touch Disease, Bendgate or Batterygate because it doesn't affect the normal operation of the phone. No one is moronic enough to deck a $1200 phone in water to test its IP rating, unless you are one of those YouTube testers.
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So in essence Apple improves its products generation after generation.
They improved nothing. They reverted their strategy after they found out their cost cutting had created a major problem. They also did this with Throttlegate. They found out about those inferior batteries in the 6s,6 and 7 and fixed it on the 8.
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My iPhone has touch disease and I've been so careful with it. Luckily it still works and only cuts out every now and again. I'm disappointed this issue hasn't got a viable solution from Apple, they continue to disappoint customers. I'll be ready to purchase a new phone shortly and currently Apple doesn't have anything to offer.
There is a chance Apple may offer free repairs for Touch Disease because of this law suit. Try and wait it out