That's how they been priced!
I would be shocked by these prices only if I had been living under a rock for the last 4 years.
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And what exactly is wrong with that? Some people do prefer different colours? Are options not good now? Given, you are not forced to buy one.
(though your original comment was about "increased price", which goes to show how people in this forum like to comment a negativity with their heads in a "sand" without having a clue)
Yep no clue glad your here, that said how about updating the W1 processor or maybe switching to USB-C or lighting connector but your their target market buy another pair to get a different color.