swingerofbirch
macrumors 68040
Reminds me of the Think Different campaign, which was sort of a way of saying, "Hold on, we're coming." Not sure if that's what this means or not.
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Apple Launches New 'Behind the Mac' Ad Campaign
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Are you being sarcastic?
7th gen intel processors score 60% lower in benchmark than current gen. They also gobble power.
DDR3...enough said.
Plus the intense thermal throttling on the already weak processors that was required to achieve Apple's "thin and light southern california lifestyle machine" design goal.
State of the art a few years ago maybe and middle-of-the-pack for the 2017 ultrabooks they were competing with...when they were current.
A year ago.
EDIT maybe you meant "state of the art...for a Mac"? In which case I agree and you can disregard my post.
You are ridiculous trying to make excuses for a bad Apple design.
The latest Macbook update (touchbar) has been one of the worst in Apple history.
WHy are you trying to make excuses for one of Apple's worst design in history???
THe latest MBP are a complete way overpriced joke.
1- a lame keyboard (which Apple is being sued by a class action lawsuit).
2- Problems with battery
3- No Mag safe,
4- you cannot connect your own iphone
5- So called Pro, but limited to 16gbram
6- shipped with basic HD
7- Have to use several dongles...
Apple is way Behind!!
There are more respectful ways to correct misinformation than the manner you had done which is what I am calling you out on.
I'm not arguing about the "Pro" being misleading and neither am I saying that applications are unable to use > 16 GB of memory. I was saying that most apps by themselves do not make use of 16 GB of RAM. If we're talking about creative professionals, they generally will have a work station to handle this.
Like LordVic was saying, the more relevant issue arises around parallelism which is a more relevant situation.
A minor chipset speed bump just over a year ago, is not up to date. 374 days is more than 1 year, and the criteria being any minor change as a qualification for being up to date is not valid criteria to classify something as current.
Rushing it... implies that they are working on it. We don't know that. People have been thinking that way about Mac Mini for MANY years. The 2016 MacBook revision barely changed the physical form from the previous model, just a touch-screen strip, and a slight design adjustment. iMac Pro is hardly a departure from iMac.... yet is hugely expensive.
Speaking of which... as a tech industry professional, I use two monitors, as closely paired as possible, with matched height and width, resolution and color correction. Frankly, I could probably use FOUR.
Also, I use a VM, and distributed computing from a server rack in a cooled server room, with a SAN for storage, geographically redundant on a fiber ring. I don't have 5000$ worth of computing power on my desk that would hardly ever be pushed to the potential of it's performance. Most people don't... and most rendering and intensive computing is done on server farms, or in the cloud as infrastructure-as-a-service (IAAS)
iMac Pro, and Mac Pro to that extent, are relics of a by-going era. Not gone... but retreating. Putting tons of potential computing power on only one desk, in only one place, that only occasionally gets used, and rarely used to it's full power, is wasteful, and prone to single-point hardware failures.
Saying that you can add a mis-matched monitor to an iMac, and have that be passable, is a very pathetic excuse for saying that apple's desktop computing for professionals is current.
Mobile computing is an issue to be hashed out between powerful and versatile laptops, in concert with convenient and highly-mobile, versatile tablets... which we do use in a business environment for presentations, and cursory access, note taking, collaboration, and such.
But workstation computing is post-PC... or at least it is moving that direction, and rightfully so, because it is so much more versatile than mainframe and terminal computing used to be, and networks are incredibly more powerful and robust, and relied upon, than they were.
thermal management is just one aspect. Redundancy and disaster recovery. Computing resource hypervisor management and distribution, redundant RAID fault-tolerant SAN and NAS solutions for data storage and protection... remote access of VM resources through secure-tunnel VPN connections that is almost client-device agnostic... there are all kinds of benefits.
It may seem frivolous, but hot-desking is a very convenient and enabling thing... to be able to sit at any desk station in the company, at home, while traveling, and almost any computer in the world with good internet access to a VPN portal, and be able to log in to your desktop environment securely... is huge.
Apple is nowhere near that with Mac OS... and there isn't really much reason for that. Mac OS is still unix-core, and could be converted to a VM instance environment fairly readily.
Frankly, MacMini's form factor should be a versatile unit that can serve multiple roles:
A stand-alone desktop Mac with single or multiple monitor capability, along-side the iMac as AIO.
An end-point robust thin-client and video signal processor for multiple monitors, also along-side iMac.
A small-business oriented, low user count, modest-processing VM server with TB3 or gigabit iSCSI NAS attached, and multiple NICs or heaven forbid SFP ports.
xServe should be re-invented for a more robust platform for scalable server clusters for more Mac OS VM instances and higher-horsepower computing pools.
If Apple can't do that... in concert with their consumer-level Mac OS amenities (standalone modes on Mac Minis, iMac AIOs, and laptops) they are going to lose any business-related market penetration.
Apple has Cloud services... and they have huge campuses with enormous computing infrastructure... this can't possibly be news to them.
The days of thousands of dollars of computing power sitting on or under a desk, or more precisely under LOTS of desks, each one idle most of the time, and each disabled by any single hardware failure point, and each non-redundant, non-backed up, or fighting for LAN or VPN network bandwidth to create massive arrays of redundant backups for each machine... That is old-think.
iMac Pro has a couple of niche use-cases where high-power is required in a specific place for a specific reason... just as Mac Pro did before that... but they are getting few and far-between, and containing it in an un-serviceable, unrepairable, non-upgradeable, non-modular form is not a big benefit for those use cases.
"Oh, and when it comes to laptops, at the very least, "soldered in" CPUs and GPUs are pretty much the way-it-is. So now what?"MacsRuleOthersDrool
Okay, and as for RAM? and how about the actual ability to replace the battery, RAM etc...access without destroying the product? Apple does not FIX THEIR OWN products, they replace the entire chunk. Turn over time is atrocious and these are slightly higher powered consumer to maybe prosumer products. Upgrading the hard drive in the iMac is a horrendous pain in the ass. I get it though, it is not a system that the user is supposed to access, and this is a huge problem.
The reality is that YOU are apples market. You see and get their vision, and that's great. I have to use the right tools for the right job, and these aint it anymore.
Myself and many others are simply tired of it. Apple does not offer pro level products anymore. You can go buy the ******Pro model of whatever you like. Production will simply move the next piece of hardware as over all cost to performance dictates. Dongles? Really?
Okay, and as for RAM? and how about the actual ability to replace the battery, RAM etc...access without destroying the product? Apple does not FIX THEIR OWN products, they replace the entire chunk. Turn over time is atrocious and these are slightly higher powered consumer to maybe prosumer products. Upgrading the hard drive in the iMac is a horrendous pain in the ass. I get it though, it is not a system that the user is supposed to access, and this is a huge problem.
The reality is that YOU are apples market. You see and get their vision, and that's great. I have to use the right tools for the right job, and these aint it anymore.
Myself and many others are simply tired of it. Apple does not offer pro level products anymore. You can go buy the ******Pro model of whatever you like. Production will simply move the next piece of hardware as over all cost to performance dictates. Dongles? Really?
I wish Apple would pay more attention to the analogy that Steve Jobs made about touch devices being like cars:
And pcs being like trucks:
Stop trying to turn your trucks into SUVs, Apple.
Just make some trucks.
Make the best trucks ever, make designer trucks if you will, but make them powerful tools where they don’t need to be thin If that means sacrificing their power.
Make them able to be opened and have their parts easily replaced, give them lots of ports so they can do anything.
Let them be unashamedly trucks, where power, adaptability and utility are the most important product features.
(...And save the thin and light obsession for your cars).
- Sleek, modern & the future and for the masses.
And pcs being like trucks:
- Utilitarian and used only by those who need them for work.
Stop trying to turn your trucks into SUVs, Apple.
Just make some trucks.
Make the best trucks ever, make designer trucks if you will, but make them powerful tools where they don’t need to be thin If that means sacrificing their power.
Make them able to be opened and have their parts easily replaced, give them lots of ports so they can do anything.
Let them be unashamedly trucks, where power, adaptability and utility are the most important product features.
(...And save the thin and light obsession for your cars).
That's not what you said. Remember that Macrumors saves your post history:
On-topic, not one of the three statements quoted above is even remotely true. Maybe you were thinking of a different decade?
IT Manager here who has equipped thousands of professionals with Macs and PCs. Over multiple decades.
That is how I know that you continue to disseminate falsehoods and misinformation.
Don't believe me? Ask one of the dozens of pros who have chimed in on this thread.
Yeah, I've been seriously considering a previous-model XPS 15 (i.e., i7 6700HQ) Hackintosh, while I wait it out for another MBP revision. I'll try to sell my 2016 MBP while it still has some resale value left (much less than it should be after only 17 months). Painful. As a musician who uses Logic daily, and an iOS developer, I can't actually leave macOS.... and, quite honestly, I wouldn't really want to. But I have to figure out how to salvage something from a truly s***ty situation, while continuing to earn a living.
Easy solution: just blame technicians for not working fast enough!
Need to open an iMac to clean out dust and unclog cooling fans? Just blame users for not keeping it in a sterile cleanroom!
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Wonder what year the MacBook in the 4th ad is? I was under the impression they no longer sold them with the illuminated logo. #AppleCheapingOut.
Apple today launched a new ad campaign focused on the Mac, carrying the tagline "Behind the Mac" and highlighting a trio of creators who have used Macs to "make something wonderful." There are four ads in the series, with the first, set to Daniel Johnston's "Story of an Artist," showing a variety of people using Macs as part of their creative processes.
Three other ads focus on specific Mac users from various disciplines:
- Photographer and disability advocate Bruce Hall, who is legally blind, uses his Mac and iPhone to help "see the things that always felt out of reach." Some of Hall's work is part of the permanent collection of the U.S. Library of Congress.
- Music artist Grimes uses a Mac "from start to finish" to write all of her music, edit music videos, and create digital art for her singles.
- App developer Peter Kariuki from Rwanda used his Mac to code the SafeMotos app for connecting passengers with safe motorcycle taxi drivers. The app monitors motorcyle riders on the road to "detect unsafe driving habits and help them become better drivers."
Apple has highlighted the campaign on its homepage and Mac section of its website.
Article Link: Apple Launches New 'Behind the Mac' Ad Campaign
You noticed that price drop! I was on craigslist looking for a Thinkpad Carbon and saw so many 2016 MBPs, at about 1/2-2/3 the price of where I thought they would be. The resale is not so good. Early model MBPs seem to be going up a bit in price. Mine was $3600 new, and I saw it's brother on CL for $1800! You nailed the issue here and that is Logic and ALL of the investment in it. I ended up trying out protools, but it is just WAY more than I have need for.
I use linux daily, gave Windows a try and just could not get into it. I love OSX but am very concerned with where the attention has been going. BUT this is based on performance on the 2016 MBP. I was just too desperate for a new machine (coming from a 2009 MBP) and invested in the new system and it I feel it bit me. Good luck on the hunt!
I made the move to a Surface Book 2 hopefully enough of us did and Apple now gets it that we won't wait around for them anymore.
You know, I have worked in similar positions and there comes a point where people will do just that. It is one thing to provide the "certification" and training, but quite another to tie their hands. It's like people who bash on the folks at the Genius Bar, I can not get behind that. They are trained to an extent, but to expect the world of them is insane, and that is what should be expected of Corporate. Now, if they can figure out how to make a good looking product that even THEY can work on easily, well all the better!Easy solution: just blame technicians for not working fast enough
None of this is true at all.
"Last year's specs" = 7th Generation CPU. Dramatically weaker than the current-generation aka 8th generation CPUs that are shipping in machines from every manufacturer except Apple.
Plus DDR3 and limited RAM, non-4k displays, shipping in a case with bad thermals from 2016.
It's as "last year" as you can get without ending up in the year before.
The latest MBP you can buy is a Macbook Pro 14,3 ak Mid-2017. See for yourself:
https://everymac.com/systems/apple/...-mid-2017-retina-display-touch-bar-specs.html
Same answer as for where pro Mac desktop users have had to go: back to Windows OS.
In any event, I did a little bit of superficial research and other than the "Exploding Lightbulbs" MBP (intro touchbar) ad, there doesn't seem to have really been any Mac ads since the "I'm a Mac - I'm a PC" campaign from the era back when Steve Jobs (1955-2011) was still alive.
So while it is good news that Apple has stopped their utter neglect of promoting the Mac platform, it still begs the question of which VP should be lynched for having fallen asleep in the control room for the past half decade.
MBP:
1. Keyboard. Seems to be largely fixed now.
2. What problems with battery?
3. I'm with you on the MagSafe; but there are several 3rd-party alternatives. 30 Seconds on Amazon. Ooh, that was hard!
https://www.amazon.com/Basevs-Magnetic-Macbook-Devices-6-6FT-Black/dp/B079NJM3VS/
4. You can connect your iPhone just fine with the proper cable. 10 seconds on Google. Ooh! That was hard!
https://www.google.com/search?q=apple+lightning+to+USB-C+cable&oq=apple+lightning+to+USB-C+cable
5. 16 GB RAM limit. Talk to Intel.
6. Shipped with "basic" HD. MBP and iMac Pro are ALL SSD (iMac Pro from 1TB to 4TB). 21" iMacs (which are obviously for educational and light office/home use) do ship with 5400 RPM HDDs. So what? 27" iMacs are all 1 TB or above Fusion Drives or SDD. So, what are you saying again?
7. Have to use several "dongles". No. Just. No. Just have to get ONE multiport DOCK for about $50. Here's a nice one. Took 30 secs. on Amazon. Oooh, that was hard! And there are DOZENS more configurations and price-points to choose from.
https://www.amazon.com/dp/B074XY15CJ/ref=nav_timeline_asin?_encoding=UTF8&psc=1
Or, if you don't need VGA, but do want Gig Ethernet:
https://www.amazon.com/Adapter-Charging-Ethernet-1000mbps-Microphone/dp/B07B3T2SCS/
And in fact, at the other end of the spectrum, you can even go up to something like this THIRTEEN-port TB3 Hub for around $350 (they also have a 12-port model for $289, which drops the FireWire):
https://www.amazon.com/OWC-12-Port-Thunderbolt-Cable-Space/dp/B01N51P3BB/
But you will notice they ALL are just a SINGLE unit (not multiple-dongle-hell!), and ALL connect to the Mac with a SINGLE CABLE. Plus, they are ALL small enough to throw in a computer bag/backpack.
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This simply untrue. A lot of creative professionals do their work on laptops. A laptop with up-to-date specs is perfectly adequate for a great many creative tasks. In my area, music, this is particularly true. Dorico, for example, Steinberg's new notation software, has been carefully designed with laptop users in mind. Workstations are an option, but not essential.
Lenovo is the exception, rather than the rule. I will give them props for designing their systems to allow for module-level repair. But as I said, they are definitely an exception when it comes to repairability.
My next "Laptop" will also not be a "MacBook"! I refuse to accept USB-A is dead (so too does my multitude of USB-A\B accessories) or USB-C will last any longer than Firewire, Thunderbolt or any proprietary connector Apple force on us. I will not be dictated to with regards to what connection is better\faster because I don't give a flying fig, as long as it works in a timely manner.
I believe I bought my last Apple device on iPhone X release day, now comes the slow switchover to Windblows\Fandroid.
#Lenovo
Not an earth-shattering idea; just a ridiculous one.
There are only so many PCI lanes on the CPU, and Apple chose to allow the USER to decide how best to utilize that massive amount of I/O bandwidth, rather than trapping it in some legacy ports that may, or may not, be useful to a particular user.
If USB-C docks weren't so plentiful and downright CHEAP, you would have an argument. But they are so you don't!
Keyboard is NOT fixed.
Battery IS weak.
16GB RAM has NOTHING to do with Intel -- just an Apple design decision.
Needing a dock so your PORTABLE does normal computer things is like buying a tow truck so your car does normal car things. "Just connect it to the tow truck and voila problem solved. See no problem. 30 seconds on AAA."
The point is that laptops should do normal laptop things right out of the box, without needing to order a bunch of prosthetics from the internet. And if you are not allowed to buy a laptop that does normal laptop things, you ARE allowed to complain. Because that IS silly.
The emperor has no clothes man.
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It's ridiculous to have a USB-A port? Lol what a joke. I notice how you won't defend apple on their mac lineup or their keyboard because even you, the most brainwashed apple tool, know deep down the current macs are trash.
I'm curious what your excuse is for the mac mini and mac pro being 5 years behind. Or what your excuse is for the imacs poor cooling and inability to adapt latest processors.
I have used macs for 20 years and worked for apple for 3. And even without this experience I would know the current mac lineup is hot garbage.
Um, when the 2017 MBP, iMac and iMac Pro were released just over a year ago (just over 5 months for the iMac Pro), they were using the LATEST versions of their CPUs and GPUs.
Prove your ridiculous benchmark and power-consumption claims.
LPDDR3 is what Intel was supporting on their MOBILE CPUs. And that's APPLE's Fault, HOW???
Intense thermal throttling?!? You must be thinking of the 2015 MacBook Pro. Apple fixed that in 2016. Stayed fixed in 2017. Again, prove it.
in addition: I'm working in IT as combination of DBA, and Managing a service desk and regularly test, expiriment and develop minor things.
I have a laptop.
for our particular network. ONLY tested things can exist on the server farm. this is policy I made due to the inherrent risk and safety of our data (Financial)
All the IT team gets laptops for this purpose. I regularly go home and work on my laptop and test. Sometimes I go outside on the patio too. even will go visit Tim Hortons.
And in my case, the faster, more powerful laptop will always provide better results. My current laptop with 32gb of RAM and a 1tb NVME SSD, quad core might only get 3-4 hours of battery life, But i can complete a entire dump and load of a 70gb database in that time. If I went MacBook Pro, i'd lose 1/2 my ram, WHICH directly impacts the time it takes for the activities to complete. with 16gb of RAM, I lose 50-60% of my performance. (more forced disk IO)
When money is on the line and you run a 24/7 shop that downtime equals direct loss in money, any second of improvement I can get is worth it. Even at the expense of 2-3mm and 2 hours of battery life.