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Apple Launches New Holiday-Themed 'Misunderstood' iPhone 5s Commercial
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You guys need to step out of your unicorn world and realize what the kid doing was reality. The worse thing about an ad is when they don't show real life. This was real life. For goodness sake, do you live in a unicorn world where families are all living in perfect bliss?
That's the way I took it as well. I thought the ad was very well done.
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From the reaction from people on MR, I would say that you hold a minority opinion. I actually thought the ad showed how technology can bring people together, capture amazing moments, and bridge the generation gap. I think this ad actually shows the non-irritating side of cell phones!
Although I miss Apple's old sense of humour in their marketing, this is a really nice ad.
I love how they are not saying "look if you have an iPhone you will be the most popular person in the world and have heaps of gorgeous model friends", instead they see that many great artists and creators are introverted and might not excel in social situations but can still contribute something amazing that brings people together in a nice moment.
I love how they are not saying "look if you have an iPhone you will be the most popular person in the world and have heaps of gorgeous model friends", instead they see that many great artists and creators are introverted and might not excel in social situations but can still contribute something amazing that brings people together in a nice moment.
I was about to say "nice, advertise those annoying people who can't even eat dinner without being on their phones."
I'm on my iPhone a lot, but I do take time off (for my iPad), but I'm glad they turned the ad around and gave it meaning. I was wondering where they were going.
I'm on my iPhone a lot, but I do take time off (for my iPad
), but I'm glad they turned the ad around and gave it meaning. I was wondering where they were going.
lol
It was a bit of a tongue-in-cheek response, as I'm sure you're aware, in reference to some recent articles and postings, such as this one https://forums.macrumors.com/threads/1680719/ questioning the reluctance of many companies to make any and all references to Judeo-Christian customs/values, and the sanitization of any and all words associated with it, seemingly without giving equal treatment to other religions or faiths.
To which I had responded: https://forums.macrumors.com/showthread.php?p=18457617#post18457617
This is one of the worst Apple commercials to date. I would say it is even worse than the dreaded "Genius" advertisements that ran during the 2012 Olympics. The emotional people in this ad, combined with the dramatic music, make for an overly touchy feeling that has nothing to do do with the product it (barely) advertises.
The title of the ad is literally "Misunderstood". I guess this guy didn't get it either.
jeez I don't get the whole "there is a war on christmas" crowd.
Does it have to be full on bell ringing with everyone in green and red from July until Dec before you lot will be happy?
Christmas is a hugely crass commercial season. You may like to tell yourself that it is a Christian holy day, but none of christmas is in the bible. It's all marketing disguised as tradition. With the goal of convincing you to spend as much as you can to demonstrate your love to your family members with shiny baubles (or iBaubles as the case may be).
Coining the phrase "Happy Holidays" was not motivated by a Liberal University Think Tank. It reeks of Madison ave marketing. A phrase turned and polished to appeal to the most demographics. Whether someone celebrates Kwanzaa, Chanukah, Christmas or Winter Solstice...they can be assured that Walmart or Target or whomever values their patronage.
It's not politically correct, it's commercially correct for chrissakes.
Does it have to be full on bell ringing with everyone in green and red from July until Dec before you lot will be happy?
Christmas is a hugely crass commercial season. You may like to tell yourself that it is a Christian holy day, but none of christmas is in the bible. It's all marketing disguised as tradition. With the goal of convincing you to spend as much as you can to demonstrate your love to your family members with shiny baubles (or iBaubles as the case may be).
Coining the phrase "Happy Holidays" was not motivated by a Liberal University Think Tank. It reeks of Madison ave marketing. A phrase turned and polished to appeal to the most demographics. Whether someone celebrates Kwanzaa, Chanukah, Christmas or Winter Solstice...they can be assured that Walmart or Target or whomever values their patronage.
It's not politically correct, it's commercially correct for chrissakes.
Nice family video, but I'd still be annoyed at that guy. He was probably editing it on his iPhone too, glued to it. "Now's not the time to use that!" I have an iPhone and think it's the best phone ever but wish it was never created.
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Um, no, a large portion of the Bible is dedicated to that day.
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Um, no, a large portion of the Bible is dedicated to that day.
Regardless of where it came from I still think it's silly. I mean anyone watching the ad can plainly see the family is celebrating Christmas. Heck, the song chosen for the ad has Christmas in the title. Yet the phrase chosen at the end is "Happy Holidays". It just wreaks of some ad agency being politically correct. I don't get why the two words "Merry Christmas" are so taboo in the United States.
Except New Years is no where to be found in the ad. And the extended family video is all about Christmas - Christmas cookies, decorating the Christmas tree, playing Christmas music on the piano, Christmas gifts.
Again I think marketers being spooked by that one phrase is just silly. If Apple was concerned about offending people who don't celebrate/non-believers they'd never release an ad like this in the first place. I mean this ad seems to be targeted squarely at Middle America - yet it's probably people in Middle America most annoyed that popular culture and the media have decided to replace "Merry Christmas" with the generic "Happy Holidays".
So, why should a corporation whose only purpose is supposed to be increasing their shareholders' value be in the religion-peddling business? And if you want it to peddle a religion, which one? Christianity and Jesus? Are you kidding? It's enough they acknowledge X-mas with a song. I don't recall Apple doing a Chanukkah commercial. Is Apple a Christian company? Perhaps they should request a non-profit status as a religious institution. What do you think?
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The funny thing is, that while xmas is a religious holiday for *some*, I think for the vast majority of Americans these days it's a completely secular holiday. I know it's completely secular for me.