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In celebration of Chinese New Year, Apple today launched a special edition version of the AirPods Pro that feature an Ox icon, as 2021 is the Year of the Ox.

chinese-new-year-ox-airpods.jpg

The AirPods Pro, which are priced at RMB 1,999, are identical to standard AirPods Pro but feature an ox engraved on the charging case. They also ship in a box that has the same ox icon on it.

chinese-new-year-ox-airpods-2.jpg

In addition to launching new AirPods Pro for Chinese New Year, Apple has a special Chinese New Year gift guide on its website in China, recommending gifts that include iPhone 12 models, MagSafe accessories, the special edition AirPods, Apple Watch, M1 Macs, iPads, and more.

apple-wechat-ox.jpg

Apple unveiled the new AirPods Pro on WeChat. "Here comes a box of blessings for the Year of the Ox," reads the translated announcement, which is also accompanied by several ox-themed graphics and an Apple Music playlist with songs for the new year. In 2021, Chinese New Year will begin on Friday, February 2021.

Apple says that the ox-themed AirPods Pro are in short supply, with a total of 25,400 available. 11,480 of those will be sold in retail stores, while 13,920 are available for purchase online.

Article Link: Apple Launches Special Edition Ox-Themed AirPods Pro in China for Chinese New Year
 
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TestedLion

macrumors member
Jul 12, 2011
75
39
I, for one, can't support any particular support of Chinese culture over any other culture. Why is this special?

Speaking from the stance of market(s) -

"According to November data from Counterpoint Research, Apple had just 8 percent of the market share in China during the third quarter of 2019, down from 9 percent during the same time period in 2018. Huawei is the market leader with a 40 percent share, trailed by Vivo, Oppo and Xiomi"

As an AAPL holder since 1999, I don't really care about this. I do care about market diversification - manufacturing efficiencies, and an edge over competitors in emergent markets and unrealized spaces. This, to me, looks like some kind of appeasement. Does the combined tax+labour offset in China really impact your COG to such an extent that China, your *minority* market gets special and highly unique branding?

What shareholders, like myself, should be asking is:

1) AAPL has decided to fab their own SOC architecture. Amazing, brilliant, and yes. Get out of the fake, and agreed-upon (typical of binary market competition) BS that INTEL vs AMD has been suggesting is the 'reality' of progress.

2) Then, given the performance and efficiency gains made across the line (energy storage, power, savings via processing improvements with respect to the last two parameters, and others), what -> presently <- are your COG and related factors which mandate you manufacture in China. Why not U.S.? Why not Peru, Ireland, Ukraine, or (?)

3) And how does the latter justify AAPL kissing *** for a country that represent a (yes, significant opportunity) market that simply is neither sticky with respect to their products nor an actual first-runner adopter - unless the basic physical features are trendy.
 
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triton100

macrumors 6502a
Dec 15, 2010
546
863
The moon
I, for one, can't support any particular support of Chinese culture over any other culture. Why is this special?

Speaking from the stance of market(s) -

"According to November data from Counterpoint Research, Apple had just 8 percent of the market share in China during the third quarter of 2019, down from 9 percent during the same time period in 2018. Huawei is the market leader with a 40 percent share, trailed by Vivo, Oppo and Xiomi"

As an AAPL holder since 1999, I don't really care about this. I do care about market diversification - manufacturing efficiencies, and an edge over competitors in emergent markets and unrealized spaces. This, to me, looks like some kind of appeasement. Does the combined tax+labour offset in China really impact your COG to such an extent that China, your *minority* market gets special and highly unique branding?

What shareholders, like myself, should be asking is:

1) AAPL has decided to fab their own SOC architecture. Amazing, brilliant, and yes. Get out of the fake, and agreed-upon (typical of binary market competition) BS that INTEL vs AMD has been suggesting is the 'reality' of progress.

2) Then, given the performance and efficiency gains made across the line (energy storage, power, savings via processing improvements with respect to the last two parameters, and others), what -> presently <- are your COG and related factors which mandate you manufacture in China. Why not U.S.? Why not Peru, Ireland, Ukraine, or (?)

3) And how do the latter justify you kissing a**apple's in a country that represent an (yes, significant opportunity) entrenched market that simply is neither sticky with respect to your products nor an actual first-runner adopter?

4) etc.

5) wtf.
At the end of the day business I business I guess, and Apple have to suck China’s ... , I mean find creative ways of appeasing their overlords ..., I mean use any means necessary to sell more in the planet’s biggest market.
 
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ian87w

macrumors 68030
Feb 22, 2020
2,710
3,416
Indonesia
I, for one, can't support any particular support of Chinese culture over any other culture. Why is this special?
There are roughly 50 million ethnic Chinese people living outside China/HK/Taiwan, and many of them are not even citizens of PRC nor born in China. So let's be clear first that Chinese culture != CCP/PRC.

Besides, how is this different than Apple releasing pride watch band or celebrating black history month?
 
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Erehy Dobon

Suspended
Feb 16, 2018
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No service
I, for one, can't support any particular support of Chinese culture over any other culture. Why is this special?

Speaking from the stance of market(s) -

"According to November data from Counterpoint Research, Apple had just 8 percent of the market share in China during the third quarter of 2019, down from 9 percent during the same time period in 2018. Huawei is the market leader with a 40 percent share, trailed by Vivo, Oppo and Xiomi"

As an AAPL holder since 1999, I don't really care about this. I do care about market diversification - manufacturing efficiencies, and an edge over competitors in emergent markets and unrealized spaces. This, to me, looks like some kind of appeasement. Does the combined tax+labour offset in China really impact your COG to such an extent that China, your *minority* market gets special and highly unique branding?
...

5) wtf.
This is borderline jingoistic hypocrisy.

First of all, China is Apple's largest market by revenue and has been for over ten years. It's not important for Apple to be the dominant brand in any specific market, they just want to be the dominant brand at the high end, where the lion's share of the profits are. This includes the United States of America and every other industrialized nation (UK, France, Germany, Japan, etc.).

You claim to be an AAPL shareholder since 1999 [sic] and yet you don't seem to realize that most of Apple's phone handset competitors ship the majority of their volume in dumbphones (a.k.a. "feature phones") and low-end smartphones, often at a loss.

Second, by your criteria Apple should ditch all regionally specific promotional activity. That would meaning dumping Black Friday sales in Western countries.

Remember that southeast Asian countries don't recognize Christmas as an official holiday. This includes Japan (which gets the Lucky Bag promotion) and China (which get this type of lunar new year promotion).

Why should Western nations get Christian-themed promotions and shut out the rest of non-Christian world (which happens to have a majority in population)?

And what about back-to-school promotions? Not every country starts the school year in the fall (August-September-October).

Please feel free to expound on your reasoning why regional Apple sales divisions can't use some of their discretionary promotional budget in an appropriate and timely manner to increase sales.
 
Comment

TestedLion

macrumors member
Jul 12, 2011
75
39
At the end of the day business I business I guess, and Apple have to suck China’s ... , I mean find creative ways of appeasing their overlords ..., I mean use any means necessary to sell more in the planet’s biggest market.
I was going to write something much more complicated instead:

numerous considerations aside - AAPL has radicalized production and supply for the single-most important aspect of their hardware ecosystem.

but, *still* can't manufacture independently and, you know, "thinking differently* ?
 
Comment

TestedLion

macrumors member
Jul 12, 2011
75
39
This is borderline jingoistic hypocrisy.

First of all, China is Apple's largest market by revenue and has been for over ten years. It's not important for Apple to be the dominant brand in any specific market, they just want to be the dominant brand at the high end, where the lion's share of the profits are. This includes the United States of America and every other industrialized nation (UK, France, Germany, Japan, etc.).

You claim to be an AAPL shareholder since 1999 [sic] and yet you don't seem to realize that most of Apple's phone handset competitors ship the majority of their volume in dumbphones (a.k.a. "feature phones") and low-end smartphones, often at a loss.

Second, by your criteria Apple should ditch all regionally specific promotional activity. That would meaning dumping Black Friday sales in Western countries.

Remember that southeast Asian countries don't recognize Christmas as an official holiday. This includes Japan (which gets the Lucky Bag promotion) and China (which get this type of lunar new year promotion).

Why should Western nations get Christian-themed promotions and shut out the rest of non-Christian world (which happens to have a majority in population)?

Please feel free to expound on your reasoning why regional Apple sales divisions can't use some of their discretionary promotional budget to increase sales.
Ditch what where? Who said that?

Anyway -

market size: https://www.statista.com/statistics/382175/quarterly-revenue-of-apple-by-geograhical-region/

ever read an article like this?


I just want a regional COGS matrix is all I'm asking :)

One could literally swap out our language here for why AAPL no longer uses intel chip fab. not the first time AAPL has done this, right? remeber the switch to Intel?
 
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Erehy Dobon

Suspended
Feb 16, 2018
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So is Christmas in many other cultures. Where are the Christmas edition AirPods? Or Hanukkah for that matter?
There is zero tradition in Western countries in displaying Christmas/Hannukah symbols outside of a short holiday timeframe.

By contrast, in many Asian countries, the zodiac figure is the dominant symbol for that particular year. Many households have a small display of the current year's animal.

Note that essentially 1/12th of those who follow the Chinese zodiac call this their year. The Western astrological calendar is split into twelve month-long periods that don't coincide with calendar months.
 
Comment

TestedLion

macrumors member
Jul 12, 2011
75
39
There are roughly 50 million ethnic Chinese people living outside China/HK/Taiwan, and many of them are not even citizens of PRC nor born in China. So let's be clear first that Chinese culture != CCP/PRC.

Besides, how is this different than Apple releasing pride watch band or celebrating black history month?
Oppressed minorities which transcend race, gender, religion, are not the same as macro-market opportunities.
 
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Erehy Dobon

Suspended
Feb 16, 2018
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Apple doesn't actually group revenue by region. That's a grouping done by that particular research group.

In their analyst conference call, Apple makes specific comments about P.R. of China. Note that their leadership page has listed a China country manager for years. No other market has a separate country manager so prominently noted.

I realize that a few people here are outraged that China gets its own promotion but they would howl much louder if Apple scrapped Black Friday.
 
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