Yes, this would be amazing. Pods to match ‘midnight green’, or ‘pacific blue’ would be great. Or even space gray.
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Apple Launches Special Edition Ox-Themed AirPods Pro in China for Chinese New Year
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Just look at the users who marked your post with a 'disagree' reaction. They seem similar those who disagree with facts (you know, widely acknowledged truths that aren't up for debate). I'm not sure how 'disagree' is a valid reaction to your post, unless they're flavouring your words with their own spin?
For sure you have a point on this. What I see is just a MKT strategy that intends to incentive sales among Chinese consumers that feel connected with the Chinese zodiac. This year we may be talking of people born or married (for instance) in prior Ox years (1937, 1949, 1961, 1973, 1985, 1997, 2009) as well as those Chinese people that find significant 2021 current Ox year. So I don’t have any doubt this could be a good strategy to appeal a good bunch of people.
Then if Apple keeps this MKT strategy for the next years, just imagine how many people potentially would buy next year iteration of this product, and year after year, just because of the appealing engraving, which is giving consumers an emotional reason to buy it, beyond the intrinsic benefits of the product. Prejudices apart, this strategy seems genius to me.
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Cute and all, but do a lot of people get these engravings? I mean, for people who like "distinctiveness" might think this is too understated anyways and would go for those cutsey airpods cases and all which definitely stand out a lot.
Since you are an AAPL holder, it’s supposed that one of your primary goals is to make more money, so with all respect, I don’t even catch why you feel so bothered with a simple and harmless MKT strategy, which for sure intends to incentive sales in a given certain region of the world (prejudices apart), strategy that eventually would make more money for you. Maybe you should be more practical and business driven. 😉
I am surprised the etching on the AirPod case is not red but meanwhile it is on the box. As a special edition, Apple should have put red etching on the case and it would be much more appealing since they are marketing for Asians who do celebrate the Lunar New Year.
This is marketing department trying to gain market share in China and other Asian countries that celebrate the Lunar New Year. There are a few competing chinese companies that if you put together or Huawei alone, Apple want to find ways to gain market share. If I was a shareholder, I wouldn't be concerned as long as the profits continue either constant or preferably increasing.
Anyone selling them here? And how much.
That icon looks pretty awesome. They also changed the Apple logo for the duration too.
That icon looks pretty awesome. They also changed the Apple logo for the duration too.
This is less about China, and more about being 'cultural'. In Japan, they have a tradition of people buying 'surprise bags' (I don't remember the actual name for them) and in past years Apple has participated, and some of the things people find in the fixed price bags are really incredibly expensive, for the price paid. Ipads, MacBooks, ear buds, software, and charging cables, and other accessories.
Maybe because, unlike so many other cultures, half the Chinese are not going to start whining "cultural appropriation" the first time any company tries to make something specific to their culture?
That’s what makes it special. 1 in every 12 people belongs to the year of OX. (Your birth year determines your zodiac)
If it’s my year or my daughter’s year I probably will buy it. It’s a very personal things.
Hmmm. Although I'm born in the year of the Ox I don't see how this is a 'custom' offering beyond just a label on the box and engraving which is free anyway.
I'm more curious what you define as 'market diversification' if THIS product doesn't allow Apple to be diverse?
Your point #2 above is an old argument of anger and USA first.
- what would be the cost comparison of setting up fabs for Apple's products in the USA?
- what would be the labour costs? Long term.
- what would be the the product output (by product) and speed of which, and demands of overtime?
- what would be the distribution costs internationally, tarrifs inclusive especially in EurAsia?!
^ personally I feel the answers to these would be a much higher cost initially and over long term. IF I understand your 2nd point above. THESE are question most investors do not think about yet it heavily affects their bottom line.
Personally I feel within Chinese / Japanese cultures, appeasement if a core foundation of that - respect, honour are part of it as well. I recall Apple only having 3% of that market not too long ago. So I think Apple needs to do this to be considered for their products and services therein.
He doesn’t want money from people he hate with a passion.
Also he probably only holds like 1/1000 of a share through ETF or 401k
Agree with you 100%. But still the question would be, why somebody would hate with passion people that not even know?
Is a crazy world.
- Identity issue, ego, and perceived threat
- Established power vs rising power
- Perceived cultural dominance eroding
- World becomes more foreign to him, causing discomfort
- “Me first” entitlement
- In-group preference (vs. alien/Asians)
- Fear of missing out
- etc...
Our world for sure would be a better world without that stupid prejudices.
WoodpeckerBaby, have a nice and blessed New Year, both, Chinese and American! 😃
Sell your AAPL shares if you want to complain about them catering to China. I already have.
It's the year of SOMETHING every single year. This is a ridiculous argument.
"The year 2021 only happens once."
For those who don't know, this is NOT exclusive to China. Hong Kong, Taiwan, Malaysia and Singapore ALL have this.
Stop dragging ethnic Chinese in with the CCP. The CCP has nothing to do with the lunar calendar, nor do they have anything to do with new year celebrations.
Race ≠ Nationality!
Stop dragging ethnic Chinese in with the CCP. The CCP has nothing to do with the lunar calendar, nor do they have anything to do with new year celebrations.
Race ≠ Nationality!