How hard can it be to update the software and give us the traditional user interface layout? Not asking for much.
Because the old UI was getting old and stale.
Or, more likely, pros will move on to more advanced stuff and this will just remain the step-up from iMovie.
No guys like you just need to keep improving and using modern tools and many of you will force the older luddites into early retirement. Pay no mind to people that refuse to investigate new tools. Everyones day is coming were you get put out to pasture.
That marketing push has one hell of an uphill battle. Unless they dramatically change the software and release new hardware, who cares?
People that like editing on Apple software
Here's what Apple SHOULD be doing to win back 'professionals':
1) Get a realistic list of the top ten things that 'professionals' are demanding for FCP X and implement them NOW.
2) Provide a ballpark timeline of FCP X updates. It doesn't have to be a detailed roadmap, but at least let us know when to expect updates in the future.
3) Reveal the release date of the new Mac Pro. I understand that for other products, Apple doesn't want to do this as people will stop buying products if they know when the next one will be released. But I doubt there's a lot of people buying Mac Pro's now anyway, so just tell us when it's coming.
4) Ensure that FCP X runs FLAWLESSLY on all Apple systems, including iMac, MacBook and upcoming Mac Pro, regardless of OS or video hardware.
5) Strike deals with 3rd party developers/vendors to integrate some kind of import/conversion process for competing applications. Want to come back to FCPX from Premiere? Importing projects should be fast and efficient. Need to send a project to After Effects (Motion might be an interesting app, but you should recognize that AE is the industry standard and isn't going anywhere), no problem. We should be able to export to AE directly from a FCPX timeline (doesn't need to round-trip, just a clean timeline export would be nice).
There's so much more I would like to demand, but I think these are my top 5 for now.
1. They already know this from feedback and in 7 updates they've added more than half the major stuff missing.
2. Apple doesn't do this with any group. Updates will come when they are ready.
3. That is easy. When Intel announces the next major Xeon refresh you can bet a new Mac pro is coming shortly afterwards
4. Should always be the goal
5. 3rd party opportunity
Doomed to failure.
Professional users can't take the risk that Apple might decide to pull working software, replace it with total junk and then take two years before it gets to a state where they're not so embarrassed by it they don't even do any marketing.
Now they've done it once, what does this campaign to do persuade people they won't do it again?
Well there's no need trying to persuade the ignorant. FCP X had to happen for a variety of reasons. If some editors can't understand this then they are living in some odd cocoon. FCPX has been steadily improving and people are hopping back onboard.
http://www.kenstone.net/fcp_homepage/fcp_x_first_look_06_martin.html