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Apple Launching New Final Cut Pro X Marketing Push to Win Back Professionals

knewsom said:
Seriously, can anybody give me ONE SINGLE GOOD REASON to use FCPX instead of Premiere?

...Just one?

....Anybody?


...Bueller?
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Audio sync clips into multi angle clip. If you use multiple DSLRs, it's great. Just one? Thanks for making it easy. ;-)
 
daverso said:
Final Cut Pro X really is one of the best home movie editors I've ever used. 😉

But for professional usage, we've all moved on already. Just give us new Mac Pros and we'll be happy
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Really? Everyone in your industry has moved on already? Oh, wait, by "all" you really mean that you and some others have moved on. I guess those professionals in the LA Times article don't count!
 
FCP X is the best editor on the market. So good.

FCP 7 sucks. Premiere sucks. They're completely antiquated compared to FCP X. I see where Apple is going with FCP X.

(I still need to try out Smoke though.)

My only wish is proper a Compressor with FCP X.
 
daverso said:
Final Cut Pro X really is one of the best home movie editors I've ever used. 😉

But for professional usage, we've all moved on already. Just give us new Mac Pros and we'll be happy
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This is it in a nutshell really. You don't get a second chance when you do dumba$$ stunts like pull the rug out from your entire pro community. You really don't get a second chance when you put out a crappy Map app that gets people lost in the middle of nowhere. People WILL move to something that works. Period. iTunes is coming dangerously close to this cliff as well, IMO...they keep taking out usable features and putting in more junk.

Apple needs to hire a Minister of Common Sense, as they seem to be ridiculously low at the moment.
 
LuxoJunior said:
Who do you work for? Final Cut X is a piece of ********* in the professional community.
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It's not a PoS. You can do projects just fine on it. The problem is doing older projects that have to be updated and things like that.

The professional community (and Im one of the professionals) is afraid of change mostly.

It doesn't matter what tools you use now as long as you can get the job done.
 
CIA said:
I wonder if this new marketing push, coinciding with NAB is a hint that we will also see new MacPro's (or at least, MacPro news) during the trade show. It would be nice. I haven't been looking at the Xeon roadmap from Intel, but if anyone knows what the current release schedule is that's a great hint as to when we will see the new machines.
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Edit, did a little research, and the bottom section of the wiki page on "Future Intel Processors" scares me a little, and MacPro's have always used server procs.
 
djdj said:
I have quite a number of friends that work in video/film professionally, and not one of them is using FCPX. Several have switched to Adobe products, the remainder are clinging to FCP7, and you wouldn't be able to pry it from their cold, dead hands. But FCPX isn't in the plans for any of them. Apple betrayed them one too many times now.
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I agree. I work in the biggest Post Production Studio in a fairly big market. We don't use FCPX, nor have I seen any agencies using it, nor have I seen any freelancers using it, nor have I seen any clients bringing any FCPX projects through our doors. Zero. It's all been hanging in with FCP7, Avid...or switching to Premiere.
 
sseaton1971 said:
Really? Everyone in your industry has moved on already? Oh, wait, by "all" you really mean that you and some others have moved on. I guess those professionals in the LA Times article don't count!
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Most people are using FCP 7.

Eventually they're going to move to FCP X.

It's fine to wait a couple of years in the pro world when a new product is introduced.

I don't know anyone that switched to Premiere.

----------
jon9091 said:
This is it in a nutshell really. You don't get a second chance when you do dumba$$ stunts like pull the rug out from your entire pro community. You really don't get a second chance when you put out a crappy Map app that gets people lost in the middle of nowhere. People WILL move to something that works. Period. iTunes is coming dangerously close to this cliff as well, IMO...they keep taking out usable features and putting in more junk.

Apple needs to hire a Minister of Common Sense, as they seem to be ridiculously low at the moment.
Click to expand...

Oh Apple did it exactly right. They forced change into a slow industry, which they had power over.

And it's not like they lost any business. Nobody switched to Premiere.
 
I love fcp but I'm not a video pro! I feel that all pro apps should be updated min twice a year with new features! I still use aperture! Compare it with Lightroom! ;( makes you cry!!
 
jon9091 said:
I agree. I work in the biggest Post Production Studio in a fairly big market. We don't use FCPX, nor have I seen any agencies using it, nor have I seen any freelancers using it, nor have I seen any clients bringing any FCPX projects through our doors. Zero. It's all been hanging in with FCP7, Avid...or switching to Premiere.
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What can FCP 7, Avid, or Premiere do that the current FCP X can't ?

Also, why would clients bring you FCP X projects if your post production studio doesn't use FCP X ? I'm assuming your clients would know in advance what you support and would submit a project accordingly.
 
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mozumder said:
I don't know anyone that switched to Premiere.
----------
Oh Apple did it exactly right. They forced change into a slow industry, which they had power over.

And it's not like they lost any business. Nobody switched to Premiere.
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I don't know anybody with a Prince Albert, so nobody has one, right? 🙄
 
What a laugh ... Apple are a joke!

Win back professionals .... Had they not had abandoned Powermac users all those years ago to focus on iPods and such like, we wouldn't be reading this story today! No decent powermacs for some time, no support, no monitors, their software riddled with bugs ... This statement is more of an insult than a laugh!
 
The only thing that these posts prove is that self-proclaiming "pros" are whiny, blathering idiots with small genitalia that actually think that a MACHINE defines their level of "pro".

Hilarious and painfully embarrassing all at the same time.

double_facepalm.jpg
 
JesterJJZ said:
1) Rebrand FCPX as iMovie Pro
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Outside of some of the user interface (I.E., the gray, the font used, and the colors for the audio waveforms) do these really look the features a person who uses iMovie would use once a person dig into it?
 

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Vctr said:
It's not really good news in the sense that Apple is willing to push marketing dollars to draw the prosumer rather than spend those same dollars on creating better products for prosumers.
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Their not microsoft, I think this is building up to something. If it doesn't, they'll know even more people will get mad at their ignoring of the pros
 
gstrocco said:
Nuckinfutz,

Yes, I realize all of this. I was merely stating what Apple SHOULD do in order to win back 'professionals'. Regardless of if they updated more than half the major stuff in 7 updates, there's always stuff they can keep adding to make FCP X more powerful. And even though Apple doesn't lay out timelines with any group, maybe they need to do this with their professional market since they're hurting in that area.

My point being: Apple needs to re-evaluate how it approaches professionals vs. consumers.
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Problem is people are still whining what happened two years ago, not what FCP X is today.

Apple will never release what it plans in the future. Just look at what its competitors do with just rumors: Apple TV Set & iWatch, a blevy of companies are already trying to market something that Apple never mentioned of releasing but are doing it just in case.

While right now the Pro's may not be using it, but there are a lot more consumers/prosumers who will be using it moving to the professional market. So I think we will see FCPX adopted over time.
 
lin2log said:
The only thing that these posts prove is that self-proclaiming "pros" are whiny, blathering idiots with small genitalia that actually think that a MACHINE defines their level of "pro".

Hilarious and painfully embarrassing all at the same time.

Image
Click to expand...

While at the same time you use a Star Trek picture to help make your point! Equally hilarious and painfully embarassing? 🙄
 
knewsom said:
Seriously, can anybody give me ONE SINGLE GOOD REASON to use FCPX instead of Premiere?

...Just one?

....Anybody?


...Bueller?
Click to expand...

It's fast and efficient, and the magnet timeline is a bless.

Do you have a single good reason why to use Premiere instead of Avid?

If you want a traditional and robust editor, Avid is the way to go!
 
Ryth said:
Also, telling me I can use the MBPro Retina with a crappy 1GB video card in it for professional use, especially in HD video, is a joke.
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Wow...I guess the joke's on you, pal. I'm running a rMBP, 2 TB displays and 10TB RAID. Works a helluva lot faster than the 8 core Mac Pro we have in the second edit bay. And that's working w/1080p projects in FCPX with After Effects rendering 3D comps in the background.

Don't knock it 'til you've tried it.
 
sseaton1971 said:
While at the same time you use a Star Trek picture to help make your point! Equally hilarious and painfully embarassing? 🙄
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Nice to see that you can't even grasp the most basic concept... but at the same time drive my point home perfectly. Bravo. 🙄
 
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