I think the fact they are highlighting a dude using 4-year old FCP 7 versus Premiere Pro CS6 or Avid or Vegas...is amusing.
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Based on the quality control of their software and hardware over the last 3 years, I'd say they are stretched too thin.
Final Cut Pro would have never become as popular as it did with the same quality control of Apple 2013. No way.
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Uhm, I don't think Apple is hampered by lack of money.
More likely, Apple is/was hampered by lack of engineers. I'd argue that this marketing push is a signal that Apple has the resources to develop iOS, OS X, applications, and pro applications simultaneously, amongst other things.
Some people probably don't remember when engineers on OS X were shifted to finish iOS.
I do.
Compared to that era, Apple is running on all cylinders.
Based on the quality control of their software and hardware over the last 3 years, I'd say they are stretched too thin.
Final Cut Pro would have never become as popular as it did with the same quality control of Apple 2013. No way.