Question still is why didn't Apple focus group FCPX BEFORE it was released instead of pushing out something that would lose customers and then spend time, effort and $ to woo them back.
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Apple Launching New Final Cut Pro X Marketing Push to Win Back Professionals
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Congrats to those who stuck out and waited for the needed features to be added to FCPX. Myself I tried it when it came out, wasn't for me and have moved onto a CS6 subscription, I love being able to use 1 license on my mac laptop and my windows tower, and integration with after effects is key for the work I do right now. In the future if I move away from adobe it likely won't be to FCPX though, I'd look at Smoke first.
Nice to see that you can't even grasp the most basic concept... but at the same time drive my point home perfectly. Bravo.
Oh? What didn't I get? I just thought it was funny you were calling out professionals with insulting remarks about their anatomy while at the same time using a Star Trek still to help illustrate your point. Seems very childish to me.
Hindsight 20/20 I'm guessing. Back in 2010 there were already calls to jump ship and I think there was pressure to show SOMETHING. The curtain came up in April of 2011 with everyone excited and the axes came down in June. LOL. Development on X must have either taken longer than expected or it had a few false starts along the way because as you pointed out, even for all of that time in development it simply wasn't ready.
The SMARTEST thing Apple could've done was bee honest about the transition. "Here's the app. Not everything is there yet, but start to learn it now. And it may be perfect for some of you right off the bat. For the rest of you, stick with 7. We'll keep it supported and on the shelf. In another year or two, we'll cut 7 off and you can pick up X and go from there."
Like I said, that's with the benefit in hindsight, but man, don't tell me the right marketing tone (Because marketing CAN communicate a message if it tries. ^_^) doesn't make a difference for the situation. ;-)
PS ADD-ON- To a certain extent, it didn't matter how long Apple would have waited, there are a few people who are never going to like the type of timeline X uses, and no amount of waiting would fix that.
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LOL!! You clearly have ZERO clue what you're going on about. Ouch.
Actually I do, considering I actually went to my Apple store and to the business group and had them install multiple editing and AE projects that we do and the machine lagged and chugged along.
Sorry, it's not a Pro editing machine for some of us broadcast users...already been down this road. 1GB is not enough, especially when 2GB is recommended for all of Adobes products.
Plus that 1st gen machine is a beta machine. Guarantee you GEN2 has a 2GB card. Should have from the get go.
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Most of the editors in this town are using Premiere these days, thats what the schools are teaching and they are young and impressionable. You hear them parrot the same false arguments that the "pros" online bring.
My company uses FCPX primarily and I wouldn't have it any other way, I strongly believe that we are at an advantage against a firm that uses Premiere or Avid. FCPX is the only "modern" editor on the market, and in my opinion the traditional NLE is outdated and obtuse for the needs of a small or medium sized production house in 2013.
Large post-houses are going to die because this software is making their jobs expendable, and I think that is where a lot of the animosity is coming from.
Oh well, keep using Premiere. We'll get the clients with half the turnaround time and all the spit and polish you can drag out of your decades old NLE, thanks!
My company uses FCPX primarily and I wouldn't have it any other way, I strongly believe that we are at an advantage against a firm that uses Premiere or Avid. FCPX is the only "modern" editor on the market, and in my opinion the traditional NLE is outdated and obtuse for the needs of a small or medium sized production house in 2013.
Large post-houses are going to die because this software is making their jobs expendable, and I think that is where a lot of the animosity is coming from.
Oh well, keep using Premiere. We'll get the clients with half the turnaround time and all the spit and polish you can drag out of your decades old NLE, thanks!
How do you get that out of this thread? Clamoring for updated hardware is certainly reasonable at this point since development of the Mac Pro has been so stagnant while competitors have continued to push on. I haven't seen anyone in here define their title as a "pro" being due to the machine they or others use. "Pros" make money on their work and modern hardware allows us to get things done better and faster, leading to even more money.
As for FCPX, it's nice to see it's still improving. My current agency is still FCP7 based and will likely be for the near future. However a move to FCPX at this point is an impossibility due to still missing features. So unless that changes, when they're ready to move on they'll probably move to Premiere since we already have the Adobe Suite. I'm moving over to Avid simply because my new full time gig is all Avid based. I'm still torn on what my next personal machine will be as I'm in the market. I'll probably hold off another few months to see if there's any news on the Mac Pro front, but might be forced to build a Windows machine if it still looks bleak.
The whining on both sides of this argument is tiresome. Use whatever will get the job done. Learn all of the software that you can get your hands on. To the "pros," don't discount the new users that this kind of software is targeted for. And to the new guys/gals, don't blindly assume something that works well for your setup can be easily applied to the big post houses/studios and editors with a large backlog of experience.
Eh, not so concerned about that. If you've got more reasons, please feel free to let me know what I'm missing out on.
Cost. FAR cheaper, and it comes with a host of other crucial applications that many have to purchase anyway.
Exactly. Use whatever gets the job done. If you can end up with the same result from a $299 piece of software vs a $1000 or higher piece of software...then it doesn't matter.
Eh, not so concerned about that. If you've got more reasons, please feel free to let me know what I'm missing out on.
Hey, you changed the rules, no fair. I'm moving over to the new updates thread on X if you want to join me. ;-)
Change lists for the sound editors when reels are updated. For feature film work, this is pretty important.
Can FCP X have multiple editors working on the same project on a shared storage network? (I don't know the answer to that one so it is an honest question.)
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That's a sweeping generalization. I've been a professional editor for 23 years and the amount of change that has happened in post-poroduction during that time has been immense. Everybody adapts. Sure there are a few stubborn ones but for the most part, people like learning new things, especially if those things help them do their jobs better.
Uhm, I don't think Apple is hampered by lack of money.
More likely, Apple is/was hampered by lack of engineers. I'd argue that this marketing push is a signal that Apple has the resources to develop iOS, OS X, applications, and pro applications simultaneously, amongst other things.
Some people probably don't remember when engineers on OS X were shifted to finish iOS.
I do.
Compared to that era, Apple is running on all cylinders.
Aside from all the gnashing of teeth over which editor to use (my video team can't decide either.. one prefers Premiere, one Avid, and one FC7)...
The real issue is will this an NAB be enough for Apple to finally update the MacPro, and if not now, when? The major update they've hinted at would not come out on a random Tuesday.
Because the fact is, few will take Apple seriously if they don't offer a current pro desktop solution. Even if some don't need that power and expandability, the fact that it isn't offered is damning, and being told that a laptop is your best solution for pro editing is laughable.
The real issue is will this an NAB be enough for Apple to finally update the MacPro, and if not now, when? The major update they've hinted at would not come out on a random Tuesday.
Because the fact is, few will take Apple seriously if they don't offer a current pro desktop solution. Even if some don't need that power and expandability, the fact that it isn't offered is damning, and being told that a laptop is your best solution for pro editing is laughable.
Yes. But only over fiber using XSAN. (But you wouldn't want anything but fiber in that case anyway...)
See here.
http://images.apple.com/finalcutpro/docs/Final_Cut_Pro_X_Xsan_Best_Practices.pdf
I've been editing on fcp 7 for years, but had to buy premiere when we got our RED EPIC 1,5 years ago as they were the only ones supporting native editing of the R3D files.
It was easy to get into as it was very similar to fcp7. I've been on premiere since, but I tried FCPX a few times recently and I have watched a lot of training videos. FCPX really is turning into an amazing nle IMHO. I'm aware of the short comings, especially for bigger post houses, but for me it really is super fast, and very powerfull. People who call it iMovie Pro do not have a clue what they are talking about
It was easy to get into as it was very similar to fcp7. I've been on premiere since, but I tried FCPX a few times recently and I have watched a lot of training videos. FCPX really is turning into an amazing nle IMHO. I'm aware of the short comings, especially for bigger post houses, but for me it really is super fast, and very powerfull. People who call it iMovie Pro do not have a clue what they are talking about
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You're using a five-year-old computer to edit video? Tell me again how you are having performance issues.
While I may not be a professional so I guess my opinion can take it for what it's worth, but I seriously am seeing this as customers will never be happy.
I can understand why professionals would be upset. It is obvious Apple had been neglecting the professional customers. Though all I keep reading and hearing from professional users is they just want something from Apple to show that they still want/care about their professional users. Just any little hint that they know they still exist. They do that and now all I read from professionals saying they are still not happy and that Apple isn't doing anything right.
I'm not saying this is the right move from Apple. I'm not a professional I can't say weather it is or not. But I believe this is yet again a case of people never being happy and always wanting more. Maybe this isn't the correct approach but at least they have showed some interested in the pro customers. Maybe, just maybe, it is a hint that they are starting to want to get their pro customers back.
Apple has the man power and the money more than ever now to really work on their "Consumer" and "Professional" Markets that Steve Jobs announced they were going to focus on when he first got back in Apple. They made some good consumer and professional devices back then when they had a lot less money, so I know they can now. I do think Apple should get back to focusing on those areas. I believe they will also. They wanted to start the "Post-PC" Era and they have started it. They were/are a leader and major player in it. Now it's time to enter back into what they originally started with. They have more money than ever really to focus on it.
I hope for the sake of the professional users that this is a hint that this is the start of Apple starting to reemerge in that sector.
I can understand why professionals would be upset. It is obvious Apple had been neglecting the professional customers. Though all I keep reading and hearing from professional users is they just want something from Apple to show that they still want/care about their professional users. Just any little hint that they know they still exist. They do that and now all I read from professionals saying they are still not happy and that Apple isn't doing anything right.
I'm not saying this is the right move from Apple. I'm not a professional I can't say weather it is or not. But I believe this is yet again a case of people never being happy and always wanting more. Maybe this isn't the correct approach but at least they have showed some interested in the pro customers. Maybe, just maybe, it is a hint that they are starting to want to get their pro customers back.
Apple has the man power and the money more than ever now to really work on their "Consumer" and "Professional" Markets that Steve Jobs announced they were going to focus on when he first got back in Apple. They made some good consumer and professional devices back then when they had a lot less money, so I know they can now. I do think Apple should get back to focusing on those areas. I believe they will also. They wanted to start the "Post-PC" Era and they have started it. They were/are a leader and major player in it. Now it's time to enter back into what they originally started with. They have more money than ever really to focus on it.
I hope for the sake of the professional users that this is a hint that this is the start of Apple starting to reemerge in that sector.
The idea that "professionals" abandoned Final Cut X is pretty silly and unsupported.
When it came out, Adobe launched a campaign to rally After Effects users to go and claim to be "professionals" (who work out of their basement right?) and bash FCP X.
It was very successful, but it was nothing more then fanboyism.
Anyone who is a serious video editor recognizes that FCP X is a huge upgrade.
Anyone who continues to bash it is either a fanboy who has never used it, or not a professional.
Seriously, this is just a rehashing of the 1980s era "macs are easier to use therefore they are toys!" campaign.
Every single time I've seen a "professional" complaining about it, it has turned out that they never used it, or are long time AE users, or are people who, frankly, don't even understand what video editing really is, let alone get paid to do it.
EVERY SINGLE TIME.
But, like the mindless fandroids who always list all the Apple devices they claim to own before going off on a completely irrational tirade bashing Apple for everything they can think of, no matter how silly.... the people who insist on bashing FCP X always claim to be "professionals".
And for the same reasons- the fanboys think that claiming to own apple products means they aren't mindlessly bashing Apple.
And these never-got-a-job-editing-video "professionals" think that they can claim to be "power users" by claiming to be "professionals".
They aren't.
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Try editing a project on it. Maybe one you've already done in premiere so you already know how you want it cut together, and have the assets. That way you're just focusing on achieving the cuts you want in FCP.
I think you'll be surprised at how, after a few minutes of getting used to it, you find yourself trying things you didn't intend to do just because it's so easy.
In fact, its like the dorito challenge: I challenge you to cut together a project you've already cut-- and not make a bunch of changes!
FCPX makes it so easy, you end up getting into the flow of editing in a way that I've never experienced.... even FCP 7 interrupts that flow by making you think about the software itself.
When it came out, Adobe launched a campaign to rally After Effects users to go and claim to be "professionals" (who work out of their basement right?) and bash FCP X.
It was very successful, but it was nothing more then fanboyism.
Anyone who is a serious video editor recognizes that FCP X is a huge upgrade.
Anyone who continues to bash it is either a fanboy who has never used it, or not a professional.
Seriously, this is just a rehashing of the 1980s era "macs are easier to use therefore they are toys!" campaign.
Every single time I've seen a "professional" complaining about it, it has turned out that they never used it, or are long time AE users, or are people who, frankly, don't even understand what video editing really is, let alone get paid to do it.
EVERY SINGLE TIME.
But, like the mindless fandroids who always list all the Apple devices they claim to own before going off on a completely irrational tirade bashing Apple for everything they can think of, no matter how silly.... the people who insist on bashing FCP X always claim to be "professionals".
And for the same reasons- the fanboys think that claiming to own apple products means they aren't mindlessly bashing Apple.
And these never-got-a-job-editing-video "professionals" think that they can claim to be "power users" by claiming to be "professionals".
They aren't.
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Try editing a project on it. Maybe one you've already done in premiere so you already know how you want it cut together, and have the assets. That way you're just focusing on achieving the cuts you want in FCP.
I think you'll be surprised at how, after a few minutes of getting used to it, you find yourself trying things you didn't intend to do just because it's so easy.
In fact, its like the dorito challenge: I challenge you to cut together a project you've already cut-- and not make a bunch of changes!
FCPX makes it so easy, you end up getting into the flow of editing in a way that I've never experienced.... even FCP 7 interrupts that flow by making you think about the software itself.
You're using a five-year-old computer to edit video? Tell me again how you are having performance issues.
Did you read I'm also using an Ivy Bridge i7 with GTX 670 which is also 'meh'???
This Hackintosh runs CS6 flawlessly, runs everything flawlessly!
True... Dell and HP workstation sales pale in comparison to Inspiron and Pavilion consumer machine sales.
But at least Dell and HP updated their workstations in the last 1000 days!
The fact that those two companies still offer powerful workstations says something. They're still selling workstations because people are buying them.