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Well look how much talk it has generated just on this site. And we'll all still tune in two weeks from now as well.

If Apple had their way, they'd want to introduce the product themselves, on a stage where they can control the message and have maximum impact on the tech news cycle. Having people comment and judge their new products based on images released two weeks before the official announcement isn't good for Apple from a marketing perspective. I mean, in the grand scheme of things, it probably won't make a big difference, but I still don't think Apple wanted it this way.
 
I bet heads are rolling in Apple HQ. There’s no way Apple intentionally leaked anything. They want to control the marketing message entirely. This totally disrupts their ability to control their story. Don’t fall for the usual conspiracy theory.

If anything this will increase anticipation and increase hype and increase sales. I wouldn't be surprised if this was purposeful.
 
I got the Apple Watch 3 Stainless Steel, I am praying the new Apple Watch 4 can come in the gold toned stainless steel.
 
There are more photos to come.

I really like the promo backgrounds this time round, I suppose they can hide the notch more this time round.

More leaks or were the iPhone and Apple Watch it? what about iPad Pros or the new MacBook Air? That would be cool to see.
 
Yawn. Spec bump this year. Not excited at all

But its a spec bump plastered in Gold!

Austin-Powers-Goldmember-austin-powers-8220486-852-480.jpg
 
Who knows... maybe Apple will waive some Iphone X upgrade payments since they came out in November... That would help increase sales even more.
 
I bet heads are rolling in Apple HQ. There’s no way Apple intentionally leaked anything. They want to control the marketing message entirely. This totally disrupts their ability to control their story. Don’t fall for the usual conspiracy theory.

Now, for us as people interested in Apple... this is awesome. Always great to see what’s coming and the premature leak doesn’t affect my choices.

I don't see the big deal on iPhone front. I really don't.

They can 'change the narrative' by changing which wallpaper they showcase. Or they can stick with the script and enjoy the crickets like the iPhone presentation last year after iOS 11 GM leak that was brutal.

... I'm sure there's more than one cool space/planet themed wallpaper up their sleeve with a black backdrop

And probably more than one nifty watchOS5/gen4 face to show off. That one they have is unnecessarily complicated imo.

Simplify
 
Double down on secrecy?

Timmy needs better internal counter intelligence. For example, make internal photos available which contain a unique key embedded in the image to rat out the mole.
 
Double down on secrecy?

Timmy needs better internal counter intelligence. For example, make internal photos available which contain a unique key embedded in the image to rat out the mole.

its been a pretty quiet rumors and leaks year imo, in addition to a slow release cycle,

especially compared to last year's leaks sh&&show
 
Can anybody tell if those bezels are slimmer? Looking at the bottom right corner of the display on the 5.8” XS it sure looks that way.
 
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