Apple Leaks iPhone XS, XS Max, and XR Names on Ahead of Official Announcement

Discussion in ' News Discussion' started by MacRumors, Sep 12, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple appears to have leaked the names of its new iPhone lineup on its website, just hours before the company is due to officially announce them at its "Gather Round" event later today.


    The names "iPhone XS," "XS Max," and "XR" were first spotted by ATH in a product sitemap XML file hosted on The names are linked to new products that come with AppleCare support and are associated with phone cases, seemingly confirming Apple's official nomenclature for its 2018 iPhone lineup.



    The XML file also reveals new Apple cases for the iPhone XS and iPhone XS Max devices that come in both silicon and leather, with midnight blue, white, black, stone, and Product RED colors set to be available.

    Two days ago, Bloomberg's Mark Gurman reported that Apple would introduce the three widely rumored new iPhones using the now-leaked names: a 5.8-inch model named "iPhone Xs," a larger 6.5-inch model named "iPhone Xs Max," and a lower-priced 6.1-inch model that Apple would call "iPhone XR".

    Other rumored names for the less expensive 6.1-inch LCD had included "iPhone 9" and "iPhone Xc," harkening back to the iPhone 5c that came in multiple colors. Apple's 6.1-inch iPhone XR is expected to feature an LCD display and a single-lens camera to keep costs lower than the two OLED devices.

    Apple is set to unveil the new 6.1-inch iPhone XR alongside the 5.8-inch OLED iPhone Xs and the 6.5-inch OLED iPhone Xs Max at an event that will take place later today at 10:00 a.m. Pacific Time. For full details on what to expect when the new iPhones debut, make sure to check out our roundup.

    Update: Apple has since pulled the XML site map from its servers.

    Article Link: Apple Leaks iPhone XS, XS Max, and XR Names on Ahead of Official Announcement
  2. logain macrumors newbie

    Jun 16, 2018
  3. alpi123 macrumors 6502


    Jun 18, 2014
    I already got used to Xs Max name, and glad it's also not an iPhone 9 since its a new generation of iPhones with notch.
  4. mlody macrumors 6502a

    Nov 11, 2012
    Windy City
  5. JaySoul macrumors 68030


    Jan 30, 2008
  6. Angsju macrumors newbie

    Oct 30, 2017
    To be honest I’m just happy the speculation is over.
  7. Godzilla71 macrumors 6502a


    Aug 16, 2009
    WA state
    Followed by Apple XYZ
  8. Narcaz macrumors 6502

    Jul 18, 2013
    Oh boy, those names really jumped the shark.
  9. peterpayne macrumors member

    Apr 3, 2017
  10. omenatarhuri macrumors 6502a

    Feb 9, 2010
    Suppose their trying to upsell to XR since thats the easiest one to say with spitting accidentally.
  11. zombierunner macrumors 6502a


    Jan 18, 2011
  12. Skeith macrumors newbie

    Mar 18, 2012
  13. MrGimper macrumors 603


    Sep 22, 2012
    Andover, UK
    These names are terrible. Regardless of anything else, there is just no reason to replace "Plus" with "Max" if there is no Plus name already in that range. Makes sense for Xs, Xs Plus, Xs Max, but that's not what's (apparently) happening.
  14. Neobond macrumors regular

    Feb 10, 2008
    4s we got Siri
    5s we got Touch ID
    6s we got 3D Touch
    7s (the 8) we got wireless charging.

    What will the Xs have??
  15. Wiesenlooser macrumors 6502a

    Jul 9, 2010
    If Apple really thinks these are good names some people clearly need to be let go in Cupertino.
  16. Rogifan, Sep 12, 2018
    Last edited: Sep 12, 2018

    Rogifan macrumors P6


    Nov 14, 2011
    Those names are awful. All I can hope is Apple is punking us.

    I wonder someone going to get fired for all these leaks? Assuming this is all legit there’s no way Apple execs wanted all this out there before the keynote.
  17. alpi123 macrumors 6502


    Jun 18, 2014
    I really, really hope it's something that has to do with the camera. And please better not be a VR thing, it's not very useful.
  18. wheelhot macrumors 68020

    Nov 23, 2007
    If those naming are real, don't know what Apple execs has been smoking
  19. Cheruman macrumors member


    Apr 30, 2007
    A massive price increase
  20. gigapocket1 macrumors 65816

    Mar 15, 2009
    Lol this is starting to remind me of the iPad.. how it was such a horrible name at launch.. now look at it. Apple knows what it’s doing.
  21. dynAdZ macrumors newbie


    Jun 13, 2016
    Recently at the Macrumors community: "No way Apple is going to call it iPhone XR"
  22. OllyW Moderator


    Staff Member

    Oct 11, 2005
    The Black Country, England
    I do and it's now legal in California. :D
  23. Relentless Power macrumors Core

    Relentless Power

    Jul 12, 2016
    If This is true, then Apples marketing team severely over-thought this. It Just sounds confusing. Fortunately these titles are not printed on the iPhone.

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