Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Sure, but think of how much more you could have made if Apple was spending that money on iPhone research and development rather than these dead end projects. They’re selling the same iPhone for the fifth or six year in a row now while everyone else has moved on behind on every aspect with phones, except for silicon
Smartphones are a mature market now. The use cases aren’t going to change. It’s not a growth market anymore, Apple needs to move forward which is exactly what they’re doing.
 
  • Like
Reactions: Ghost31 and jz0309
it's not just about money

it could be $100 and I still wouldn't be interested

I'll be suprised if this category ever really takes off

even vr gaming is super niche

...

I was at the mall the other day and walked by the Apple Store, I noticed that while the store was VERY busy there was a whole corner that seemed completely empty and abandoned. upon closer inspection it was the table with a couple headsets on it. no one seemed to even be glancing at them let alone interested in them

I talked to the staff at my local Apple Store in November and and I asked about the AVP. She said they were doing about one to two demos a week, and it had been a while since they had sold one.

No one was looking at their AVP table, either, despite the store being pretty busy.
 
Apparently Cook and Apple senior management simply aren’t receiving the memo about the AVP and its future being DOA according to the forum Miss Cleo’s.

They should speak up in every article with a really good, original joke like “for all 100 people that bought one” and things of that nature.

That’ll be sure to get their attention by offering insightful, intelligent yet withering criticism that both Apple Management and those who like the product here in the forums will be sure to listen to. Oh wait…. 🤦‍♂️
 
Last edited:
Yeah. And they all suck. This company has lost focus. With nearly every update in hardware and software, chips aside, they’re making the user experience measurably worse. I am on a path of eliminating Apple products from my life because of how unintuitive and frustrating they’ve become. They’re exactly doing what they did in the 90s and throwing anything they can to the wall to see what sticks. Vision Pro is just the new Newton. Apple should get back on track to making easy and pleasurable to use devices. But they won’t do that because stock holders and more important than users. Profit is more important than usability. Stagnation and predictability is more important than innovation. They’re using this Vision Pro OS to inform the design language of al their devices. This makes as much sense as stuffing an iPhone UX onto a Mac (see System Settings).
…Apple’s recent successes in the ultrabook and tablet product categories without going into their continual successes with the iPhone immediately lessens your argument that “they all suck”.

In the prosumer space, Apple has entrenched favor by creative professionals and silicon valley often without an alternative for people to even consider instead (some of that intentful strategically with Apple’s well storied supply chain advantages)

For example I would love alternatives to the Pro Display XDR and Vision Pro, neither of which exists!

Let me know when there’s a serious alternative to the iPad Pro’ s Tandem OLED with 1600 peak nits, 1000 sustained nits Dolby Vision HDR capabilities as well.

I wouldn’t speak in absolutes about a company who sells in the volume Apple does while simultaneously having unprecedented and hard to beat advantages regularly
 
That's the Steve Jobs era, now the lineup would not fit in the entire screen, pro, air regular version, mini, plus , max and so on.

Steve was in the right path, few choices is better, less bloat and less devices to account for.

But hey, I might be living in the past. ( And loving it )
I made a follow up post that the lineup was starting to get a little fragmented under Jobs, between all the different iPods and the MacBook Air and stuff like that.

But I think this image sums it up-

the-mac-lineup-over-time-2004-2024-v0-u6zohn8x55nc1.png


If anything, you can make an argument that the Mac lineup is the most simple it’s ever been.
 
Unless it’s a super sharp clear display, who is watching movies on a headset like this rather than a 65”+ OLED screen or projector? Ive tried watching movies on the quest 3 and even being lighter it’s just not a great experience. I wonder if Apple just took the decision to launch the Vision Pro because they knew it would pay for itself and give them further knowledge of the manufacturing process and market.
 
I think the price isn’t necessarily the only show-stopper for a lot of people.

Even at $300 for the exact same headset, I wouldn’t buy one for myself because I don’t see a use case for it, for me at least.

Have you tried one?

I still don't know who this is for

Not for the blind, that's for certain. Have you tried one?

Can't really make an informed decision until you actually try it. How many people said "why would I need a portable computer?"... and now they are the norm.
 
Unless it’s a super sharp clear display, who is watching movies on a headset like this rather than a 65”+ OLED screen or projector? Ive tried watching movies on the quest 3 and even being lighter it’s just not a great experience. I wonder if Apple just took the decision to launch the Vision Pro because they knew it would pay for itself and give them further knowledge of the manufacturing process and market.

Isn't that one of the Vision Pro's strengths already? That's been in the marketing since Day One. The screen is super sharp, and watching movies is a stellar, immersive experience.

But the device does need to be "tuned" to your eyeballs. Was the Quest tuned? If not, the image quality and experience would be sub-standard.
 
I bought a Meta Quest 3s during a Black Friday sale. It was cheap enough ($200) to just explore and I did have low expectations. My initial reaction and to those people I demoed it to, was astonishment. VR is amazing, but I found the lens and display quality of the inexpensive units makes it uncomfortable for extended use. And the resolution is not good enough for a full length movie experience. VR is a novelty until the quality improves to the point where a sub-$1000 headset with consistent realistic graphics is possible. But I have no doubt VR is going to be much bigger as the quality improves. Real 3D sporting events from the field or court, walk about travel experiences, classroom attendance, therapy, jury duty from your home and group meetings could become commonplace.

Give it a try before you come to any conclusions.
 
They can make it as affordable as they'd like/can, and it still won't sell well. It's not just a niche product because of the price, but a severely niche product IN GENERAL. I don't know a single person, including myself, who actually wants or would benefit from owning one of these.

It's cool, but that's not enough imo.
 
Last edited:
Unless it’s a super sharp clear display, who is watching movies on a headset like this rather than a 65”+ OLED screen or projector? Ive tried watching movies on the quest 3 and even being lighter it’s just not a great experience. I wonder if Apple just took the decision to launch the Vision Pro because they knew it would pay for itself and give them further knowledge of the manufacturing process and market.
…The Quest 3 doesn’t even have HDR, let alone premium HDR to enjoy premium video content well (let alone create/work/review) them.

The Quest 3 is not as sharp as the Vision Pro among other flaws when it comes to consuming premium content.

Like the benefits and side-effects of the Pro Display XDR for all of their prosumer products over time since its release (Its 1600 peak nits, 1000 sustained nits Dolby Vision + HLG HDR screen tech), the Vision Pro has its strategic merit for Apple without also needing to have mainstream appeal.

This very site reported such things the past few months.
 
  • Like
Reactions: Jumpthesnark
Smartphones are a mature market now. The use cases aren’t going to change. It’s not a growth market anymore, Apple needs to move forward which is exactly what they’re doing.

Well, when Apple sells the same phone for 6 years in a row of course it's easy to say that. Outside of the iPhone ecosystem however, lots has changed since the iPhone X.
 
This is not the measure of every tech product on the market. A product doesn't have to have the reach and impact of smartphones in order to be considered a success.

Home pods will never spark any kind of computing revolution like smartphones did. I, personally, have no use for or interest in Home pods, full size or mini. I've never owned one and likely never will.

You know what else? I've never even opened a HomePod-related thread on MacRumors much less replied to one. Presumably they're full of happy HomePod buyers and users who are enjoying their products and discussing the future of the product line. There's nothing of interest or value that I can contribute to those threads.
It isn't the measure of every tech product but, based on the initial hype by Apple and by tech journalists and media, it seemed as though Apple was confident this would every bit as revolutionary as the iPhone. IMO, nearly everyone in charge at Apple is suffering from a collective overinflated corporate ego. We're continuing to see this with their next product speculated to be their version of a screen-based home hub. Frankly, we're continuing to see it in the fact that they think they can release buggy software year after year, not fix the bugs, and still act like Apple is the rock-solid-stable, It-Just-Works Apple of yore.
 
  • Disagree
Reactions: citysnaps
It isn't the measure of every tech product but, based on the initial hype by Apple and by tech journalists and media, it seemed as though Apple was confident this would every bit as revolutionary as the iPhone. IMO, nearly everyone in charge at Apple is suffering from a collective overinflated corporate ego. We're continuing to see this with their next product speculated to be their version of a screen-based home hub. Frankly, we're continuing to see it in the fact that they think they can release buggy software year after year, not fix the bugs, and still act like Apple is the rock-solid-stable, It-Just-Works Apple of yore.

Agreed. Lots of retconning going on at Apple with this product.
 
I haven’t seen one of these in the wild… and I travel about 140 hours a year… from the beautiful Pacific Northwest to the ugh concrete island of the Bay Area. I wouldn’t expect many up in the beautiful northwest but when at the unaffordable dystopian traffic hustle of the concrete island that paved paradise and put up a parking lot I’d expect a few. All don’t Bay Area my area joking aside would it be cheaper to make it an hdmi out/usb c and have an iPhone/macbook/ipad be the brains. I believe it’s the optics that cost the most so this may not be the cost point I want it to be. I really just want my $1,200 iPhone 16 Pro to act like a Mac mini and give me macOS when I plug it in.. a dual boot option
Shoot. You don’t see a niche 3500 product in the wild that people mostly use at home? Shocker
 
Price has a lot to do with why the sales are lagging for the vision pro, but I also feel it’s physical appearance has a lot to due as well and it has not caught on as a fashion trend for young generation. Example: AirPod's, Apple Watch, iPhone are all matured stage, physically small and have become a Fashion trend among young people.
For what it is, the Apple Vision Pro is as fashionable as it can possibly be without being super compromised. It definitely doesn’t look cheap like my quest three

You’re just not going to see people wearing it like $100 pair of AirPods especially when it it’s primarily a home device
 
  • Like
Reactions: Jumpthesnark
Wouldn't even buy it for £1k and I'm the kind of guy - high disposable income, gadget mad - that Apple should be attracting.

It was dead on arrival. It will limp on (with no follow up models, yes - not even a cheap one) until Tim Cook retires (to save face) and the new CEO will scrap it.
You wouldn’t buy a device where you can have unlimited screens, augment your reality and have a movie theater literally anywhere you sit? Ok

People rage commenting that they see no usefulness for a product like this is just strange. Acting like it’s a product that makes no sense is acting like a big screen tv makes no sense. I literally remember reading comments in the early 2000’s denouncing hdtv “I can see perfectly fine on my regular tv. The tv industry always trying to get more money out of us with high definition gimmicks!”

Consumers are so myopic
 
Just give it a USB HDMI input for use as a Mac monitor. The new ultra wide Mac Virtual display now makes the Vision Pro my daily monitor for my Mac. I even bought a separate base Mac mini to use as a headless work computer. It’s incredible and a game changer.
I use it with my mac too. But just curious why you want the usb hdmi input when the wireless input is already perfect with no lag at all?
 
Well, when Apple sells the same phone for 6 years in a row of course it's easy to say that. Outside of the iPhone ecosystem however, lots has changed since the iPhone X.
That’s great and all, but a lot has changed inside the iPhone in the same time period. Externally they all look the same, but thats not a problem for most people because it goes in a case anyway.

Pure specs vs an experience are different design philosophies, so I’m not really sure us techies quite understand the actual target market’s mindset when it comes to buying phones.
 
I hope the marketing folks aren't planning to advertise the next generation of Vision Pro as "powered by Apple Intelligence" with "immersive 3D Image Playground".
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.