As its hunt for original television and film content
heats up, Apple is now reportedly looking to land film distribution rights to the James Bond film franchise (via
The Hollywood Reporter). Warner Bros. is said to be the front contender, but Apple and fellow tech company Amazon are both in "hot pursuit" of the spy series.
Sony's distribution rights for James Bond films ended with the release of the latest entry, 2015's
Spectre, leading to multiple studios and companies vying for the rights. Sources close to the deal said that Apple and Amazon are willing to spend "in the same ballpark" as Warner Bros, "if not much more," in order to beef up their respective streaming businesses. Besides these companies, Universal and Fox are also pursuing the rights to the franchise.
The deal is said to include the streaming rights to the entire James Bond film back catalogue, and potentially even "the future of the franchise." In recent James Bond news, Daniel Craig
confirmed he'll be back to play the titular character in future movies.
Newly hired Apple executives Zack Van Amburg and Jamie Erlicht are said to be spearheading the effort to acquire the James Bond franchise on Apple's behalf. Those close to the deal estimate that the property could be worth somewhere between $2 billion and $5 billion.
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Apple Looking to Purchase 'James Bond' Film Distribution Rights