Time will tell what happens but money/profits will come first, otherwise they could've easily chosen a different search engine as the default in order to make a pretty significant privacy statement.
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Apple Losing Talent to Google Amid Push to Improve Spotlight and Launch Search Engine
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Time will tell what happens but money/profits will come first, otherwise they could've easily chosen a different search engine as the default in order to make a pretty significant privacy statement.
Yes ignoring the fact that searches are split nearly 50/50 between mobile and non-mobile. That means at least 50% of 90% (approx) of the non-mobile searches choose google by default. It’s a reasonable supposition to say many of the “i’m a google fan” searches own mobile phones and they choose google also. So it’s not unreasonable to postulate that if apple allowed a default google would be chosen anyway. So it’s great when two companies have a business arrangement and both win.
I have a suspicion that Apple kept these people at arms length and siloed to keep them from having too much info about what they are really working on. There is a reason we haven’t heard of them. They also didn’t seem to occupy any senior management positions.
The internet doesn’t work differently if google is still chosen by default or choice. The customer is stupid meme at this point is old and hackneyed.
They likely really weren’t interested in search though just like maps. There came a point when not having your own is a liability.
Timmy on the other hand will do anything for a dollar.
Assuming the privacy goal remains true, then yeah, search is a huge thing, and if Apple wants to keep selling privacy as a premium feature, having a 1st party search is inevitable.
I do not know Apple music but not exited from App store and if it should work as Maps they should test it very well and postpone it not 4 but 15 years.
I think the trick here is data. We are in the beginning age of machine learning, and those things grow and improve using data. The more data you have, the further you're ahead. But to get those data, something gotta give. Data is the treasure here. We have Google and Meta on one side, harvesting everything they could think of, and we have Apple on the other side that uses privacy as a selling point. Will Apple slide themselves towards the other side so they can catch up in the data gathering? Even Microsoft has slides over.
Steve Jobs is dead, I think. He’s not in the search business or any business.
Also, when he handed over to Tim Cook, didn’t he explicitly tell him that it would be best to not try to do Apple the way he (Jobs) had done Apple?
I started using Apple products in 1999. Apple has been selling me products and services since before and after Steve Jobs died. The world is a very different place from what it was 23 years ago.
An old, out of context quote from Steve Jobs
, is not an indicator of how far poor old Apple has fallen.
Same thing happened to Nokia. Remember them. Yep, not so much. It is easy to drain money into profits. It does not take a rocket scientist.
Many users don't bother to change factory default settings which is why being the default search on a browser like Safari "out of the box" is important to Google and why they are willing to pay so much for that placement. Apple has chosen to essentially endorse Google's business model and help them maintain or increase their dominance in search.
I was already planning to switch to Proton mail in 2023.For Gmail I recommend ProtonMail. Very easy to switch over using their bridge app, literally drag and drop between the 2 mail boxes. There is also Tutanota which I did not test out.
For Drive, there is also ProtonDrive and Filen.io .
There is free DuckDuckGo service that gives anonymous alias for your email and paid ones from simplelogin and anonaddy to hide your real email.
If you are looking for private alternatives lookup:
Best Privacy Tools & Software Guide in in 2025
The most reliable website for privacy tools since 2015. Software, services, apps and privacy guides to fight surveillance with encryption for better internet privacy.www.privacytools.io
The Best Privacy Tools, Services, and Ad-Free Recommendations - Privacy Guides
Privacy Guides is the most transparent and reliable website for finding software, apps, and services that protect your personal data from mass surveillance programs and other internet threats.www.privacyguides.org
Do you have a citation kn what constitutes many. That’s a supposition that forms the basis of many conclusions and yet nobody can define many.
Nah, he doesn’t get income advising other companies as those companies would have to report such engagements and they haven’t. He HAD an advising gig with Snap, but it was unpaid.
Other than that, no tech company is interested in hearing anything from him. And he’s not “directing”. He’s a producer. And, if you look into it, their “production” consists mainly of providing funding. Along with other producers on the same projects.
Compare that to almost ANY other high level employee that left Apple and it gives a pretty clear picture as to how valuable Forstall was/is to tech.
We've already had this discussion before. There are a variety of articles out there about how most users don't bother to change their default settings. Google presumably sees this in their own data which is why they are willing to continue to pay so much to be the default search on browsers like Safari.
None of the articles are really able to quantify this adequately to form the basis of a legal opinion, which is the level of quantification needed. Something that for example would publish in NEJM or scientific America.
Google knows nothing as they don’t know how many people presumably, based on their popularity as discussed above would change to google or keep google.
Spam filtering. Granted, a lot of new spam has been getting through to my inbox, forcing me to mark them as spam, which I’ve not had to do, historically.
I considered ProtonMail… until it started to look like that’s ALSO the choice of horrible people. I know other users should not matter, but I need to look at the ProtonMail company a bit more to see if I’m going to regret supporting another evil…For Gmail I recommend ProtonMail. Very easy to switch over using their bridge app, literally drag and drop between the 2 mail boxes. There is also Tutanota which I did not test out.
For Drive, there is also ProtonDrive and Filen.io .
There is free DuckDuckGo service that gives anonymous alias for your email and paid ones from simplelogin and anonaddy to hide your real email.
If you are looking for private alternatives lookup:
Best Privacy Tools & Software Guide in in 2025
The most reliable website for privacy tools since 2015. Software, services, apps and privacy guides to fight surveillance with encryption for better internet privacy.The Best Privacy Tools, Services, and Ad-Free Recommendations - Privacy Guides
Privacy Guides is the most transparent and reliable website for finding software, apps, and services that protect your personal data from mass surveillance programs and other internet threats.
This just made me think of the Golden Girls where Rose put Dorothy's Will do anything for $7 into the personals instead of employment.
This is not about being a "legal" opinion, it's about studying and analyzing user habits. These have shown that most don't change default settings.
However, the DOJ does have a "legal" opinion and is planning to go to court against Google for paying Apple and others billions to maintain its dominance in search.
"Google invests billions in defaults, knowing people won’t change them," Dintzer told Judge Amit Mehta during a hearing in Washington that marked the first major face-off in the case and drew top DOJ antitrust officials and Nebraska’s attorney general among the spectators. "They are buying default exclusivity because defaults matter a lot."
Google pays ‘enormous’ sums to maintain search-engine dominance, DOJ says
Google’s contracts form the basis of the DOJ’s landmark antitrust lawsuit, which alleges the company has sought to maintain its online search monopoly in violation of antitrust laws.
there are more options:
mailbox.org
fastmail.com
tutanota
disroot
startpage
and I recently stumbled upon Skiff.com . Note I do not recommend any of them as I have not used any of them. My choice is proton but I would love to keep competition and alternatives alive
Unfortunately you are correct but there is a movement to try and correct course. Unfortunately a lot of the alternatives are just middle men for Google & Bing but none the less a better option (They pay them per search):-
Bing (privacy breacher but better to spread the control than centralise it with Google despite the funny name)
DuckDuckGo (Bing)
Startpage (Google)
Kagi.com (paid, collects from multiple sources)
Neeva (Bing)
Metager (multiple sources)
Mojeek (independent but horrible results)
Now this one I live, Brave Search , Its functional and does not work as middle man for Google or Bing. It is its own thing.
Also check out a small start up, Andi , a Q&A search engine. Its better than you think!