I like to compare Apple to American Express.
- Both used to be a prestigious brand that is prestigious no more. It used to be awesome having an iPad or an iPhone.. Now it's just another device that's barely different than their competitors. It also used to be an honor to have an American Express card in your wallet... Now even debit cards use the American Express network, and they hand their credit cards out out like candy now.
- Both now have too many end users to focus on a quality experience.
Apple needs to build quality, bug-free software. The amount of bugs is ridiculous - it's almost like they hire developers from EA or something. Build iOS from scratch if there's issues with the legacy code. A separate team can be hired to work on a fresh OS while the other team works on security fixes and other issues with the current software.
Apple also needs to focus on quality hardware. A brand new iPad being compatible
only with the 1st generation Apple Pencil and requiring the use of an adapter is pathetic and laughable. It's almost like there's nobody at Apple who actually takes the time to think through what their hardware is supposed to do.
Now we have this privacy and search engine issue. Don't get into another sector when you can't even get everything right at the moment. Where's that Apple Car by the way?