As if you understand their pricing model. You are not qualified to say it's "too expensive" and be objectively correct. Your opinion and speculation, nothing more.
AGAIN, leave the value proposition of a 3rd party repair cost vs Apple’s fee be up to the device owner, not manufacturer. If I think a $50 screen repair with an inferior 3rd party screen is a better deal then a $200 repair with an OEM screen then who is Apple to dictate which option I go with for MY DEVICE!?