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My new cutoff is $1,499. For something I’m on dozens of times a day and will have for three years the cost per day is nominal.

And paying $1499 how often? Every year, every two years? Every other major release?
 
Apple needs to take the "3D/holographic phone" concept that Red is attempting and perfect it. 3D interface too. In a few years after they are introduced, 2D will seem outdated. Or at least make 3D phones an option. On my old HTC Evo 3D phone, the 3D could be switched on and off. Everyone who saw it was blown away, and wondered why they hadn't heard of them. Until 3D is embraced, there are no gimmicks left in the phone market.
 
I've had two iterations of the Apple Watch. Before that, I had a great collection of beautiful watches. I've since moved back to them. A watch these days is a piece of jewelry. As you said, most of the rest is nearby. I see my son's Huawei watch (that we bought him) and it makes me jealous.
Yeah. My first nice watch was a blue Movado, Museum Classic. As you said, it's mostly for looks, but every now and then I take a peek at the time. But since I have my phone in front of me most of the time, I already know the time before I need to check for the time.
 
Simple
Lower prices
$1500 iPhones
$1800 IPads
Not rocket science

Tim wanted to test what the market could bear.
Now the bear is bitting back.

Tim fell into his own Reality Distortion Field.

UPDATE:
55 billion dollars wiped out in 1 afternoon due to hubris.

You build a 5 Billion dollar headquarters and then skimp on profit margins. Yah, didn't think so. Yes, the prices are high, and pushes several potential purchases out of my reach, which annoys me, but I understand why Apple needs to make money right now. It's an enormous transitional period for the company, and there are good things to come now that they are settled into their new headquarters. The future is bright.

Now for them to back to having fun with their device design and stop being so conservative. The white is getting old.
 
You build a 5 Billion dollar headquarters and then skim on profit margins. Yah, didn't think so. Yes, the prices are high, and pushes several potential purchases out of my reach, which annoys me, but I understand why Apple needs to make money right now. It's an enormous transitional period for the company, and there are good things to come now that they are settled into their new headquarters. The future is bright.

Now for them to back to having fun with their device design and stop being so conservative. The white is getting old.
$5 billion vs $250 billion cash on hand? They could literally build spaceship headquarters in every state with that dough.
 
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Blame? Blame for what? $84B is still an astronomical amount of money.
At the end of the day, your post is the reality, but it just doesn’t matter for Wallstreet, unfortunately.

This is almost silly that the life of a publicly traded company has turned into growth, growth, and more growth. It’s never good enough. They do $88B last Q1 and everyone wants that again plus 10%. At some point, there are only 90 days in a quarter. A lower priced iPhone wouldn’t have guaranteed success either.

Perhaps this will reset expectations and we can get back to looking at the company objectively.

The stock is going to be under a lot of pressure, but the company is printing money and the valuation is cheap.
 
Cook will offer the same terms as in the film Contact: “Why buy one when you can get two at twice the price?”
LOL reminds me of Dropbox. They are holding firm to that $9.99/mo price point, they simply give you more storage than you'll ever need rather than offering a lower tier.
 
“Going forward, Cook says Apple will focus "really deeply" on things it can control, boosting future sales through trade-in program marketing, monthly pricing options, and more focus on in-store services such as data transfer. “


And going back to throttling older iPhones while refusing future battery replacements, which for many years was the key to its business model.
 
I bought a Mac Mini for $1k last quarter so I’ve done my part to prop up the AAPL stock price. Have you done your duty?


I unfortunately contributed to their stock price...
I bought an i9 with 32GB of ram in the summer, only to have thermal throttling and have to keyboard fail on me and need a top-case replacement while at a technology conference, so then I had to buy a f***ing MacBook Air to get through the conference, and still have it as a spare because I don't trust their quality of product anymore.

3 generations of keyboard failures is ridiculous. The inability to produce a pro-level desktop in 5 years is ridiculous. They didn't paint themselves into a thermal corner, look at the pace companies that produce motherboards can crank out Intel-based designs.... they don't come out with a single motherboard every 5 years.... If they found themselves stuck, they could have moved to a new design had they actually wanted to, much much sooner. I don't understand what they are doing with all those billions of dollars sitting in their bank account other than giving themselves fat bonuses, because they sure aren't hiring enough engineers to keep their products fresh and in working order.

These will be the last two macs I ever buy if they don't get their act together
 
how about "We'll make better products, and win sales by making compelling & innovative things you would want to buy?"

What compelling and innovative stuff has Apple done lately. Dongles, Dongles, Dongles doesn't count. Neither does ever increasing prices.

It pains me to say this as a shareholder, unfortunately for Apple, Android and Windows are finally adequate substitutes for iPhones and Macs.....
 
What compelling and innovative stuff has Apple done lately. Dongles, Dongles, Dongles doesn't count. Neither does ever increasing prices.

It pains me to say this as a shareholder, unfortunately for Apple, Android and Windows are finally adequate substitutes for iPhones and Macs.....

Apple better have something in the immediate pipeline other than Watch 6 or whatever they are on, and copy-cat Alexa speakers. What is Tim's killer product? We all know Steve had a bunch. I'm still waiting for Tim's.
 
At the end of the day, your post is the reality, but it just doesn’t matter for Wallstreet, unfortunately.

This is almost silly that the life of a publicly traded company has turned into growth, growth, and more growth. It’s never good enough. They do $88B last Q1 and everyone wants that again plus 10%. At some point, there are only 90 days in a quarter. A lower priced iPhone wouldn’t have guaranteed success either.

Perhaps this will reset expectations and we can get back to looking at the company objectively.

The stock is going to be under a lot of pressure, but the company is printing money and the valuation is cheap.

I think by now it is time for Apple to also reset expectations and do some realistic price cuts. Sell the crack pipe cheaper to deliver the crack. I think they under estimated how quickly things could change and were one to two years late in getting their services together.

It is pretty clear their current game is now over.
 
I remember when John Sculley kept increasing the price of the Mac to raise Apple's earnings. You just can't give people anemic features and then raise prices, it never works in the long run. You can shear a sheep many times, but skin him only once.

This tells me consumers in China are more savvy, or are hurting more economically, than consumers in the U.S. It's nice that the other product categories were up 19%, but Apple makes around two-thirds of its sales from iPhones.

A savvy CEO would cut prices and introduced great new features. As Tim is the new John Sculley, that's not going to happen. He should have been spending hundreds of billions of dollars over the last 10 years in R&D to come up with the next big thing.

This is just the beginning, the recession is on the way. I would not be in the market right now, I'd be in cash. But that's just me.
All easy to say, but the iPhone is literally the best product of all time, by far. It’s a once in a generation type product. As you point out, the other segments growing at 20% are impressive, but everything is dwarfed by the great product of all time.

That is the unfortunate reality for Apple. They are somewhat a victim of their own success. It’s not easy to just come up with the next iPhone. They are undoubtedly trying to and have spent over $10B/year on R&D for quite some time. It’s just not that damn easy.

That is why they have CORRECTLY milked the iPhone as much as possible. They have to, they should, and it’s worked. It’s only now STARTING to crack, but it’s srill extremely powerful. Services have become a $40B+ business, but it takes time to build momentum.

Apple has innovated with wearables like the Watch, AirPods, and have innovated A LOT in mobile processing, which is going to give them a lead in the “next” big thing that could be AR devices like glasses or more features for iPhone.

Even the iPhone took 10 years to get to this point. It was originally deemed a “flop” and then just “niche.”
 
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What compelling and innovative stuff has Apple done lately. Dongles, Dongles, Dongles doesn't count. Neither does ever increasing prices.

It pains me to say this as a shareholder, unfortunately for Apple, Android and Windows are finally adequate substitutes for iPhones and Macs.....
My next phone may very well be Android. That all depends on what they release at the end of 2019. It sucks that I'm stuck on High Sierra on my MacBook Pro because of their lack of NVIDIA support in Mojave for eGPUs. They're trying very hard to push me away. :/ Maybe AMD will surprise me with some competitive GPUs this year. There's rumors of a 1080 competitor being released this year at a much cheaper cost.


All easy to say, but the iPhone is literally the best product of all time, by far. It’s a once in a generation type product. As you point out, the other segments growing at 20% are impressive, but everything is dwarfed by the great product of all time.
And that's literally subjective.
 
I think by now it is time for Apple to also reset expectations and do some realistic price cuts. Sell the crack pipe cheaper to deliver the crack. I think they under estimated how quickly things could change and were one to two years late in getting their services together.

It is pretty clear their current game is now over.
I don’t agree the game is “over” but they might have reached a tipping point on pricing and somewhat miscalculated peoples’ ability and desire to pay this much for a smartphone. It worked with the X, but that might have been a one time thing and there weren’t enough people left to buy another round of $1000 phones.

I’m not sure releasing a cheaper phone would have gotten the, to $90B+ in sales in 90 days either. The numbers are just insane and that’s the problem. We saw today in a report that the China slowdown is real.
 
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You build a 5 Billion dollar headquarters and then skimp on profit margins. Yah, didn't think so. Yes, the prices are high, and pushes several potential purchases out of my reach, which annoys me, but I understand why Apple needs to make money right now. It's an enormous transitional period for the company, and there are good things to come now that they are settled into their new headquarters. The future is bright.

Now for them to back to having fun with their device design and stop being so conservative. The white is getting old.

Couldn't resist.. :D

"If you hear a CEO say it's time to build a new headquarters, watch out.

There's a long and inglorious history of companies building new homes for themselves, only to have their businesses collapse a few years later."


https://www.businessinsider.com/poorly-timed-headquarters-2009-11?r=US&IR=T
 
My next phone may very well be Android. That all depends on what they release at the end of 2019. It sucks that I'm stuck on High Sierra on my MacBook Pro because of their lack of NVIDIA support in Mojave for eGPUs. They're trying very hard to push me away. :/ Maybe AMD will surprise me with some competitive GPUs this year. There's rumors of a 1080 competitor being released this year at a much cheaper cost.



And that's literally subjective.
I’m using numbers. The iPhone is the single highest grossing revenue consumer product of all time, when you consider one company taking the profit from 1 item.
 
And...............................
 

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That’s not the same as the “Apple tax”. Apple tax is best described as the difference between Apple and similar competitor products. For example, the almost £1000 difference between the 15” MacBook Pro and a similar spec 15” XPS.

And not everyone wants a fragile glass back phone. Could care less about wireless charging..............
 
Apple needs to take the "3D/holographic phone" concept that Red is attempting and perfect it. 3D interface too. In a few years after they are introduced, 2D will seem outdated. Or at least make 3D phones an option. On my old HTC Evo 3D phone, the 3D could be switched on and off. Everyone who saw it was blown away, and wondered why they hadn't heard of them. Until 3D is embraced, there are no gimmicks left in the phone market.

Sounds like a gimmick that's fun for 5 minutes. 3D is not wanted for normal (ie not gaming) use, just look at 3D tvs. They all died very quickly.
 
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In the last month I purchased 2 Surface Pro 6 and returned a 22.9” iPad Pro. Almost bought an iPhone but still couldn’t get past the price.

Sounds like I’m a typical Apple customer these days.
 
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I’m using numbers. The iPhone is the single highest grossing revenue consumer product of all time, when you consider one company taking the profit from 1 item.
When I held the original iPhone at a party in 2007, I went out and bought one the next day. It changed the landscape of cell phones. That was 2007. Now, all flagship phones are pretty much the same across all manufacturers. The iPhone was a few generations ahead of everything else back then. But what's next?
 
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