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This. I am extremely worried now about how vicious iOS13 is going to be on its current iPhone users, as Apple will be under extreme pressure to gin up sales.

We can only hope they aren't stupid and try and push the envelope on making people upgrade. Apple became popular because their stuff lasts. The way my old Apple products worked and lasted is why I wanted to buy more and ended up in the ecosystem.
 
Profit margins will inevitably have to come down. There is little growth in the market. Shareholders need to accept this,
 
Please stop with the false narratives. There is a lot of labeling going on, but it’s not coming from here.

https://bgr.com/2018/01/01/galaxy-note-8-battery-drain-issue/

Can you actually read what I wrote ?? I know you have the comprehension skills to work it out, I'm stating I never owned an Android !

You are really coming across as one of the worst serial offenders when it comes to labelling individuals .

Again , please read what I wrote . Your reply makes no sense , adds nothing to the discussion. So please stop with this nonsense .
 
That’s down to Apple how much profit they wish to make but as a consumer I know how much I’m willing to pay based on the retail price. If the desired profit pushes the selling price up to uncomfortable levels, then we are free to walk away.
I've already seen it with some of my friends and family who have moved to Android phones because it has got too expensive to upgrade their iPhones. :(
 
Ergo . Relevant to consumers :)
That wasn’t really the point I was making though. Of course the price is relevant to consumers as it’s what the product costs. My point was as a consumer the profit Apple ‘wish’ to make is irrelevant to me from an acceptance point of view. I am free to agree or disagree with it as I have done and voted with my wallet. That then becomes just as relevant to Apple as they have lost money by the consumer wishing to look at alternatives.
 
I've already seen it with some of my friends and family who have moved to Android phones because it has got too expensive to upgrade their iPhones. :(

I have a lot of friends and family who are doing the same or keeping their old iPhones until they break. There’s not enough incentive to pay £1k+ for an iPhone that has the same interface as an old model that is already paid off for many people.
 
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I have a lot of friends and family who are doing the same or keeping their old iPhones until they break. There’s not enough incentive to pay £1k+ for an iPhone that has the same interface as an old model that is already paid off for many people.
I’ll be keeping my iPhone 8 Plus for at least 3 years but I’ve no idea what I’ll do when it does become time to upgrade.

I certainly won’t be paying over a £1000 for a new phone and the prospect of paying around £500 for a two year old design doesn’t really interest me either so I may have to look elsewhere if Apple keep raising their prices. :(
 
We will just have to disagree. The iPhone XR is Apple's everyday consumer offering. The XS is not for the average consumer. It is the high end phone in Apple's line-up. Prior to the X/XS, there was only one consumer offering in the iPhone line-up with two different sizes. This is precisely the reason Apple created the iPhone 8 and the iPhone XR after introducing the X/XS models.

After recently upgrading from a 6s+, I can assure you that the average consumer coming form the iPhone 6s+ 16GB ($750 new three years ago) will be delighted when upgrading to the iPhone XR 64GB ($750): Face ID, bigger screen, smaller footprint, better speakers, longer battery life, portrait mode camera, A12 Bionic Chip, Water Resistant, Additional storage (16GB was barely usable)....the list goes on. It is a much better phone for the same price.

Somehow, people seem to think they are entitled to a new flag ship phones that costs the same as the old flagship phone. This is ridiculous. By that logic, the iPhone XS+ should sell for $750 rather than $1100. Apple's margins are typically 35%, so they would be essentially selling the XS+ at cost. This is not how for profit companies operate.

Apple can charge whatever they want to. That is not the problem. The problem is for the price, it is not competitive and to expensive for typical consumer devices. Phone is consumer devices, it is not something only rich can buy.

My point is not the price, it is the competitiveness of iPhone XR, XS and XS Max. Yes, people from iPhone 6S Plus could be delighted by iPhone XR, they also loss higher resolution screen as well. Or people from iPhone 6S Plus could be delighted by competitive offering as well. It is not like XR is the best device in town. For much lower price, they can get much better screen, faster processor, under display fingerprint sensor, dual camera instead of single camera. It is much of upgrade from iPhone 6S Plus.

My point is, Apple is unable to show people why XR, XS, XS Max is good investment for them. People simply don’t see the value of 1000+ devices to them.
[doublepost=1546605722][/doublepost]
When growth stalls, the next logical step is to raise prices, not lower them.

So even less people will buy from you. Smart, you should be top CEO for troubled company.
 
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How is it not competitive?

Let's start with the stainless steel frame.
What other competitive phones offer steel frame?

None!

So we can already end here, Xs has no competitor with comparable characteristics.
For me, steel frame already justifies 200 more than for any other phone, so Xs justifies its price difference very easily.

I'm strongly hoping Apple will keep the prices at the current level and keep using only the best materials.

I don't want 200 cheaper phone with standard Alu frame...
 
Can you actually read what I wrote ?? I know you have the comprehension skills to work it out, I'm stating I never owned an Android !

You are really coming across as one of the worst serial offenders when it comes to labelling individuals .

Again , please read what I wrote . Your reply makes no sense , adds nothing to the discussion. So please stop with this nonsense .
Please stop. My point still stands about android, regardless of the deflection of the arguing about the use of a possessive.
 
So even less people will buy from you. Smart, you should be top CEO for troubled company.
Remember - market share is the means, profit is the end.

Think about it. The high-end smartphone market is saturated. Lowering prices is not going to increase sales by any meaningful amount because there aren't many more people to sell them to. Instead, you just end up losing money because the reality is that the majority of your user base is perfectly willing to buy your products whatever the price (up to a certain point, of course).

While you might lose a few sales by raising prices, I am confident that up to a certain point, the higher prices more than offset any revenue lost to a reduction in sales, especially for a company like Apple whose customers will only buy the best.

And I am willing to bet that there is still a bit of room for iPhone prices to be pushed even higher.

Apple is following the classic business rulebook. Higher prices (because you know your user base is capable of affording it), more devices (notice how all the latest products, from iPad to HomePod to Apple TV to Apple Watch and AirPods, are either iPhone accessories or complement it), and services (iCloud, Apple Music, apps). Meanwhile, every product is designed to further lock its user in the Apple ecosystem, which then paves the way to sell them even more hardware and services down the road.

Steve Jobs did what was best for Apple then, just as Tim Cook is doing what is best for Apple now. Apple remains strategically sound, and now is probably as good a time as any to accelerate their pivot into wearables (contrary to popular opinion here, the Mac does not represent the future at Apple) and move beyond the iPhone.
 
How much profit determines selling price. You don't think that is relevant to purchasers?

The purchase price is relevant. what makes up that purchase price is not.

Does it matter to us as consumers if Apple makes $1 or $500 profit on a $999 phone? No. we just know that it costs US $999. And it's up to us at that point to judge whether there's sufficient value at $999 or not.

Those of us who pay attention to these numbers are an exception to the rule. your average person just cares about how much money they will have to part with at the end of the day.
 
I bought a Samsung phone. The Chinese got the Huawei phone. Hopefully Apple has gotten the message through these numbers.
What message, the $84B message? I would hate to explain to the board how my company only made $84B in one quarter.

Apple was engaging in Throttlegate for over a year until the Geekbench fiasco blew and you even claimed at that time that Apple has no need to respond to it but they did, with an apology to boot. Show me a single public manufacturer on Android who had to face court cases and an official investigation on secret throttling, not isolated links from support forums which I can also post for the XS Max randomly shutting down.
What’s throttlegate?

I’ve cited multiple times android shutting down. Please provide sime citations of a generic, endemic problem with the max.

Android won’t get sued their phones just shut off.

That is exactly what he said. The Verge wrote an entire article on just that statement. Give it a read

https://www.theverge.com/2019/1/2/18165866/apple-iphone-sales-cheap-battery-replacement

"The easier it is to replace a battery, the less willing people are to buy a new iPhone"

"In 2018, many of the less pleasant quality of life issues for older iPhone models disappeared, and that may have meant people’s main reasons for upgrading to a new phone also vanished."
Sure, I put this opinion in exactly the same place I put other opinions found on the internet.

However I upgraded and enough people upgraded or bought new to have an $84 billion quarter. Apple has to face the music, the days of decimating other companies in terms of revenue are over.

Planned Obsolescence was finally stopped after years of customer deceit. I am expecting Apple to reinitiate it in iOS 13 as smoother phones as Apple themselves admit above means lesser upgrades. iOS 13 will be a miss.
Planned obsolescence was never started.

Those are estimates by iFixit and don't take any overheads into account. For all you know, they could have reduced their overheads and increased their profit margins through higher prices.
These aren’t my figure, I’m citing someone else who appears to know the subject matter being discussed
 
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You should follow your own advice.
And I see you fail to provide any real proof to support your claims.

What you did is something like this:

As opposed to your iphone just “dying”.
Link with proof: https://tribune.com.pk/story/1817345/8-iphone-xs-xs-max-devices-facing-charging-problems/
You should follow the advice you just gave and post an article from late December. There was no doubt some software issues that got ironed out, especially in the latest beta. But the internet is full of links that detail android phones just rolling over. How many do you want me list?
 
You should follow the advice you just gave and post an article from late December. There was no doubt some software issues that got ironed out, especially in the latest beta. But the internet is full of links that detail android phones just rolling over.
Well you posted an article from January 2018. So who are you to talk?
No the internet is not full of links that show similar problem with the ones Apple has with their iphone 6s, 7 etc. This is the point made by the other users.

How many do you want me list?

At least a relevant one. The one you posted is not relevant at all and it absolutely doesn't prove that "android phones are just dying" like you claimed. The Note 8 is not just dying because of battery problems.

Also the problem that caused throttlegate is created by apple's design choices so basically it's a design issue which means every single iphone 6, 6s, 7 and SE apple sold will eventually need to be throttled.
So people are asking if you can give examples of Android phones that exhibit exactly the same issues. The Note 8 is clearly a very wrong example.
 
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Well you posted an article from January 2018. So who are you to talk?
No the internet is not full of links that show similar problem with the ones Apple has with their iphone 6s, 7 etc. This is the point made by the other users.
Your just deflecting. It’s well known that apple takes a few point releases to straighten out various things that come up. Power management addresses the issue that faces android when the phones batteries are going south. What’s android solutions.

At least a relevant one. The one you posted is not relevant at all and it absolutely doesn't prove that "android phones are just dying" like you claimed. The Note 8 is not just dying because of battery problems.
The misinterpretation of the post is on you. iOS deals with battery issues, android phones shutdown.

Also the problem that caused throttlegate is created by apple's design choices so basically it's a design issue which means every single iphone 6, 6s, 7 and SE apple sold will eventually need to be throttled.
So people are asking if you can give examples of Android phones that exhibit exactly the same issues. The Note 8 is clearly a very wrong example.
This entire paragraph ignores a basic android issue. That is android just shuts down and has no power management.
 
The purchase price is relevant. what makes up that purchase price is not.

Does it matter to us as consumers if Apple makes $1 or $500 profit on a $999 phone? No. we just know that it costs US $999. And it's up to us at that point to judge whether there's sufficient value at $999 or not.

Those of us who pay attention to these numbers are an exception to the rule. your average person just cares about how much money they will have to part with at the end of the day.
While you do have a valid point in that it is not really my business as a consumer how profitable the iphone is, it does also strike me as an extremely short-sighted one. What do you think are the odds of Apple continuing to meaningfully support a device that earns them only $1 in profit? Heck, why even bother releasing a device that is not going to earn Apple much money, if at all?

Have you never wondered why the iOS App Store seems to be so much more successful than the google play store? How it continues to attract the best apps first despite having the smaller market share? Might it be precisely because customers are willing to pay more for quality apps, which in turn draws developers to the platform, and the promise of a greater payday motivates developers to create better-quality apps for iOS relative to Android?

Refuse to pay, or turn to piracy, and see what happens. Apps for android come late or not at all, and they are sometimes of worse quality than their iOS counterparts. In the end, the ones to lose out are the consumers themselves.
 
I've already seen it with some of my friends and family who have moved to Android phones because it has got too expensive to upgrade their iPhones. :(
Just curious did your circle upgrade to the expensive phones like a note 9 or other android phones that cost over $1,000 or go Oneplus or huawei?
 
Huawei is now also in 1000+ league with their Mate 20 Pro.
They still use terrible, cheap $30 BOE screens and have bunch of embarrassing issues (gluegate), but no problem to put Apple like price tag on their crappy products.
 
Heck, why even bother releasing a device that is not going to earn Apple much money, if at all?

I think this is the epitome of short sightedness.

Not every product line needs to make a direct profit in the short term. The users are far more important for growth than simply profit. If you get people to buy a certain product even at a loss, that gives you data points which in turn helps you develop more products & services which in turn can generate more money in the long run than simply focusing on short term goals.

Please think growth and not profits.
 
Your just deflecting. It’s well known that apple takes a few point releases to straighten out various things that come up. Power management addresses the issue that faces android when the phones batteries are going south. What’s android solutions.

Well unlike you am not making stuff up so the only one here that is deflecting is you.
What issue does android phones face? And Android OS has had a very solid Power management system for quite some time. Apple created a similar power management solution only after the release of iphone 8. And no I'm not talking about their OS updates that secretly lower the performance of the SOC.

The misinterpretation of the post is on you. iOS deals with battery issues, android phones shutdown.

Actually iOS deals with battery issues that lead to phone shutdowns.
I don't know Android phones that generally have this exact problem so again where is the proof to support your claims?

This entire paragraph ignores a basic android issue. That is android just shuts down and has no power management.
LoL Android has no power management? That's one of the most ignorant things I've read.
https://khoshgozaran.com/android-power-and-battery-management-a-look-underneath-the-hood/
 
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When growth stalls, the next logical step is to raise prices, not lower them.


I highly recommend taking some marketing/economics courses that outline the basic's of supply demand and price elasticity.
While you do have a valid point in that it is not really my business as a consumer how profitable the iphone is, it does also strike me as an extremely short-sighted one. What do you think are the odds of Apple continuing to meaningfully support a device that earns them only $1 in profit? Heck, why even bother releasing a device that is not going to earn Apple much money, if at all?

Have you never wondered why the iOS App Store seems to be so much more successful than the google play store? How it continues to attract the best apps first despite having the smaller market share? Might it be precisely because customers are willing to pay more for quality apps, which in turn draws developers to the platform, and the promise of a greater payday motivates developers to create better-quality apps for iOS relative to Android?

Refuse to pay, or turn to piracy, and see what happens. Apps for android come late or not at all, and they are sometimes of worse quality than their iOS counterparts. In the end, the ones to lose out are the consumers themselves.

This is an interesting question and brings us around back to long term health of a company and diversification of business, which tends to be what the market and investors are concerned with right now.

There are many industries and devices in the world that don't make money, yet have long term support. Money is made elsewhere in order to support that product.

And example, during the PS3 and XBOX360 era, for nearly the first 3-5 years of those devices lifespan, the hardware was sold at a loss. This was done because both Microsoft and Sony recognized that there's a ceiling they can set the price of the hardware before driving away sales. They sold each console at a small loss, but made up their profit from software, licensing, and accessories. Both of these devices went on to have 10 year lifespans and fully supported by their respective comapnies.

Overall, the need for a corporation to be profitable is important and at no point I hope does my comment sond like I thin companies shouldn't be. But sometimes you have to accept, for longer term growth and stability, slightly smaller numbers today.

So when we, as consumers go to buy a device, whether that device is a $10 loss, or a $100 profit is irrelevant to us the consumer. The only thing that matters is the companies overall health and promise of future support for that product. Individual profit calculation on each device is completely irrelevant in this regard.

This is where I question Tim Cook's direction on pricing and devices. iPhone's don't exist in a vacume. they exist within the smartphone market, which is massive and slowing down. It's a mature market where the largest differentiation factor right now is pricing. The gap between quality, services and functionality is pretty small. Differences in each version of devices from almost everyone is tiny. In these types of markets, Pricing tends to become the bigger motivator of sales. By driving prices up, beyond the curve of the competition, Apple is purposely saying Profit margins are more important than ensuring that the devices are in more peoples hands.

I personally believe this is not a winning combination, as basic economics 101 taught us that if you set a price floor that is too high for market conditions, it grossly affects the equilibrium of supply and demand, resulting in lower demand and an excess of supply. Tim Cook seems to be making a very long bet that the pricing they've currently got is not a price floor, but market conditions. Something we're not seeing overall happen.(yet)

I just don't get the direction. He's raising prices, lowering demand, while at the same time claiming that services will be their next biggest growth. Right now, unless there's a major shift, Apple's service industry relies extremely heavily on iOS user base. Very few of their services are cross platform, or work well on other platforms. This means that lowering Demand of the iPhone and possibly affecting market share penetration, Apple runs the risk of lowering their service market base.

his current strategy is just at odds with itself.
 
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