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Except since iPhone is 70% of their revenue and profits, a shortfall in XS sales has a major impact. They said that sales of the XS and XS Max wasn’t as high as expected in China, as well as some other established markets.

My point being - China is specifically being singled out here. Suggesting the issue is larger than just iPhone pricing (but I am sure this is what all the haters are going to latch on because it fits their narrative).
 
6s was just the "updated" 6.

6s Plus was the larger screen. Pretty straight forward.

It's like releasing model A and then model A+ then model B then model B+. You pretty much know what you're getting w/ just a few bells and whistles added.

XS is just the "updated" X.

XS Max is the larger screen. Pretty straight forward.
 
Maybe because Tim & co overestimated people's willingness to pay their ever rising prices? First time since the 3GS that no new iPhone (or any other Apple products) purchases was made in the year in my household and immediately family.
Same. My family's initial reaction to the announced prices was a big WTF.
 
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He cited

"some customers taking advantage of significantly reduced pricing for iPhone battery replacements"

as a reason for fewer upgrades.

It's not just the price of the battery replacement.

It's that for the first time customers were given the knowledge that they could maintain original performance of their devices through battery replacement and that Apple had been throttling their phones.
 
Hi Tim. It cost me under $35 to replace the battery on my iPhone 6 so now I am good to go for another 2-3 years. Yes, it still does everything I use it for even if it is already 4 years old. The only investors I answer to is my family household.
 
Haha. Yeah, the most successful CEO in the history of the world, revenue of approximately $84 billion. He must be on his way out. Come on people. Get a grip. Tim's not going anywhere.

No one is arguing that he sucks as a CEO, he IS the most successful. But look at the missteps: raising prices in a slowing market, eliminating adapters and cables and then overcharging for them, ignoring Macs for years, giving customers an overpriced laptop with a terrible keyboard and mediocre battery life. I think Jony is part of the problem: his desire to make everything lighter and smaller ignores the desires of the power users who are buying the most expensive products he designs.

Tim isn't a product guy, he's a bean counter. And Jony is my age, which is frankly too old for someone who needs to be designing cutting-edge premium products. In fact, the whole Executive Team has grown too old, rich, and fat to innovate these days. Maybe it's time for some younger executives.

I use my Series 4, XS Max, iPad Pro, and 2018 MBP every day, and my life is better with them. But I don't see Apple innovating like some other companies out there today. Maybe they're scared?
 
Did you even read my subsequent comment? Apple is actually expecting revenue growth in numerous countries outside of China, while many of their non-iPhone products continue to do well. This shows that pricing isn’t the reason for declining revenue. Or at least not the main one.

This is not true, see quote directly from Cook:

"While Greater China and other emerging markets accounted for the vast majority of the year-over-year iPhone revenue decline, in some developed markets, iPhone upgrades also were not as strong as we thought they would be."

He says iPhone upgrades in developed countries were also not as strong as Apple thought.

If you read in between the lines, it's clear that pricing is the main issue, look at this other quote from Cook, he mentions 3 reasons, all 3 reasons have some relation with money:

"...we believe there are other factors broadly impacting our iPhone performance, including consumers adapting to a world with fewer carrier subsidies, US dollar strength-related price increases, and some customers taking advantage of significantly reduced pricing for iPhone battery replacements."

Pricing is the main issue. Wake up guys, worst mistake Apple and everyone can do is be purposefully blind to the real issue.
 
What's happening is China is in or near a recession, so Chinese consumers are decreasing purchases. Today, the China Caixin Manufacturing PMI reported slowing in general manufacturing in December. Fedex reported China's economy is slower that reported. No one, including Tim Cook, can change macroeconomic trends. Look to the Federal Reserve not hiking interest rates in 2019 and stopping 'Quantitative Tightening' (lowering it's balance sheet after post-2008's 'Quantitative Easing'). We might be next for a recession.
 
Also noticing a lotto other stocks dropped on this news. The market started off way down today because of grim financial reports about China. Phone prices aside it seems the market may be taking this as further proof of that news.
It’s evidence that China’s economy is slowing down. China is the world’s second largest economy, so if they catch a cold, other emerging markets get the flu, so to speak. At least some of it is the effect of the trade war with the US, but it may go beyond that.
 
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In the glory days (iPhone 6, 6S,7) I remember all my family, extended family and friends were upgrading. It seemed like everyone was getting a new iPhone.

Of all of them only one has an X/XS/XR and that’s me! They think I’m mad. Their unanimous opinion was that $1000 for a phone is just ridiculous. None like the XR either (big, heavy, high end price for a mid range phone, ugly bezels are words they have used)
Most of my friends think their current phone “will simply just have to do”.

Stupid pricing to unaffordable levels to be blunt.

iPad is a similar story (low end not much of an upgrade , “pro” models priced to extortionate levels)
 
Good. Time for Tim to stop the grift. Price products appropriately. Customers first, not shareholders. A return to the days of a 30% 'Apple Tax' (as opposed to whatever eye-watering number it is at now) is long overdue.
Apple's profit margin as per their P&L statement is 21%, which is less than that of Google(22%).
 
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Very courageous of Apple to come clean with a warning instead of trying to stuff the channel for a quarter or two hoping things improve. Says a lot about the ethics of the company.

This news actually says more about the state of the general economy (consumer is tapped out, we’re seeing a slow down in auto sales too) than about Apple’s product portfolio. They could do a bit more to wow their customers, but if it were not for Apple, the cell phone market would be like the printer market where you buy cheap stuff but it looks ugly and doesn’t work.
 
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This is not true, see quote directly from Cook:

"While Greater China and other emerging markets accounted for the vast majority of the year-over-year iPhone revenue decline, in some developed markets, iPhone upgrades also were not as strong as we thought they would be."

He says iPhone upgrades in developed countries were also not as strong as Apple thought.

If you read in between the lines, it's clear that pricing is the main issue, look at this other quote from Cook, he mentions 3 reasons, all 3 reasons have some relation with money:

"...we believe there are other factors broadly impacting our iPhone performance, including consumers adapting to a world with fewer carrier subsidies, US dollar strength-related price increases, and some customers taking advantage of significantly reduced pricing for iPhone battery replacements."

Pricing is the main issue. Wake up guys, worst mistake Apple and everyone can do is be purposefully blind to the real issue.
They're using a lot of words to say the same thing.
 
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I read that Apple lost around 9 billion buying their own stocks back lately. It is beginning to appear they made some serious miscalculations.

https://www.businessinsider.com/aapl-stock-price-decline-apple-lost-9-billion-on-buybacks-2018-12

To the extent that’s true, it’s also true that Apple made many times more than that on previous share repurchases. Its average price paid per share was still, as of the end of the September quarter, about $115.

That said, I’d expect - hindsight being what it is - they’d prefer that they hadn’t bought as many shares in the June and September quarters as they did.
 
What's happening is China is in or near a recession, so Chinese consumers are decreasing purchases. Today, the China Caixin Manufacturing PMI reported slowing in general manufacturing in December. Fedex reported China's economy is slower that reported. No one, including Tim Cook, can change macroeconomic trends. Look to the Federal Reserve not hiking interest rates in 2019 and stopping 'Quantitative Tightening' (lowering it's balance sheet after post-2008's 'Quantitative Easing'). We might be next for a recession.
That’s obviously the concern and why the broader market has been down recently.
 
I think this launch has shown that they can’t keep raising prices, or spur upgrades at the current prices.
I think that they did a decent job with pricing at the time prices were most likely set. I also think they guided accurately considering the global economy at the time they guided, but the global economy has slowed down more quickly than I think most expected, especially over the past few weeks.

I distinctly recall articles from last month essentially laughing off the idea of a recession beginning by the end of 2019, and now there's some walking back going on. This economy's not pretty for growth for any company.
 
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Whatever happened to what again? It started out as:
iPhone
iPhone 3G
iPhone 3GS

There was no roman numerals until 2017's iPhone X

Remember when Steve returned, and he consolidated the products down to a quadrant so it could be easily understood? We're right back to John Sculley's days, where it's not that obvious what the differences in the various products are, leading to consumer confusion. Haven't we seen this movie before?
 
Steve Jobs predicted this:

they cared about making a lot of money… they got very greedy and instead of following the original trajectory of the original vision which was to make this thing an appliance and get this out there to as many people as possible, they went for profits, and they made outlandish profits for about 4 years, one of the most profitable companies in America for 4 years, and what that cost them was their future, because what they should have been doing was making rational profits…”

Damn, talk about prophetic.
 
To the extent that’s true, it’s also true that Apple made many times more than that on previous share repurchases. Its average price paid per share was still, as of the end of the September quarter, about $115.

That said, I’d expect - hindsight being what it is - they’d prefer that they hadn’t bought as many shares in the June and September quarters as they did.

You mentioned they didn't buy back as many this quarter. So they obviously must have seen the storm coming.
 
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