Apple Marches in San Francisco Pride Parade

MacRumors

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Apr 12, 2001
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As it has done in years past, Apple yesterday marched in the annual San Francisco Pride parade, which is one of the bigger Pride events in the country and sees nearly 100,000 spectators during the event. Apple employees appeared in the parade with a large sign that showcased a rainbow version of the Apple logo.


Happy Pride to everyone celebrating around the world! Great to see so many Apple employees marching today in San Francisco! 🌈 pic.twitter.com/lVKrF90HWa - Tim Cook (@tim_cook) June 30, 2019
Apple CEO Tim Cook was in attendance, as seen in a few selfies taken during the parade with fans and fellow Apple employees. A few other Apple executives marked the event as well, including Apple's new retail chief Deirdre O'Brien.

via @deirdre.at.apple on Instagram


Apple has celebrated Pride in multiple ways this year, including the launch of the new Apple Watch Pride Sport Loop earlier in June. The new watch band is the third iteration of the Pride design for the Apple Watch, following two rainbow-emblazoned Woven Nylon Pride bands that released in 2017 and 2018.

Apple at SF Pride pic.twitter.com/QdOiJap5Pz - Juli Clover (@julipuli) June 30, 2019

The company also routinely donates to charities that support LGBTQ individuals, and Cook himself is set to receive GLSEN's "Champion Award" for his ongoing commitment to fighting for LGBTQ rights. Cook recently stated, "I am grateful to GLSEN for this honor and for all their work to ensure the LGBTQ community is treated with dignity and respect."


What a day!!! #applepride pic.twitter.com/tVxMYCQOt8 - Bohdan Smith (@pantsdragon) July 1, 2019
Apple has long voiced support for LGBTQ causes like same sex marriage, as well as having spoken out against some controversial laws that predominantly risked negatively affecting the lives of gay, lesbian, and transgender individuals.

Before he publicly came out as gay in late 2014, Apple CEO Tim Cook fought for equality in speeches and op-eds. Under late CEO Steve Jobs, Apple also opposed many discriminatory laws, including 2008's Proposition 8 that sought to eliminate the right to same sex marriage in California.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Article Link: Apple Marches in San Francisco Pride Parade
 

AngerDanger

macrumors 601
Dec 9, 2008
4,384
19,071
****, I originally posted joke here, but I think it was ambiguous and came across as mockery of pride events. Let's try something serious…

Yes, it's called a pride parade despite sexuality being nothing intrinsically worthy of taking pride in. However, in a world where gays have been criminalized, publicly lynched, and prevented from marrying, being an out gay is something worthy of taking pride in. Many queer folk are still beaten and disowned by their families.

And, yeah, Veteran's Day—a national holiday that has been around for a century—is one day whereas this not-nationally-recognized pride thing goes on for a month. You'll have a reason to complain about inequality or messed up priorities once we start getting an entire month off to celebrate gayness. As it stands, you get no time off, and many are still closeted, living in fear.

Believe me, those closeted people want gay pride parades to be unnecessary and irrelevant just as much as the most vehement homophobe—albeit for different reasons.
 
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Maclver

macrumors 68020
Nov 23, 2008
2,337
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36°07′53″N 95°56′14″W
I'd like to see Armed Forces Appreciation Month; also I'd like to see Emergency Services Appreciation Month.
Since when are Armed forces and emergency services a class of oppressed people who aren't afforded the same rights as the majority of Americans?
[doublepost=1561995133][/doublepost]
Never! We are nobody here. LGBRTSBLABLABLA (I always get so confused how to spell it) is an only one-way street man.
The acronym is quite long, but LGBTQ will suffice... I haven't met anyone int he BLA BLA BLA category though, is that where you fall?
 

citysnaps

macrumors 603
Oct 10, 2011
5,114
7,674
San Francisco
Cant help but wonder why a man in such a powerful and protected position as Tim Cook, only publicly came out as gay in late 2014?
As a very private person he likely thought it was nobody's business.
[doublepost=1561995470][/doublepost]
So this is really gay tech, isn't it?
What does that mean?
[doublepost=1561995555][/doublepost]
Celebrate all you want, Ive has just left the company it’s time to cry not to celebrate.
Why not both. It's not that challenging.
 

yaxomoxay

macrumors 68040
Mar 3, 2010
3,585
24,449
Texas
Cool. I'm happy to support a company that supports me :)

(In before the ****storm. Or maybe not before :rolleyes:)
I am pretty sure they support your wallet first... :)
At any rate, I wonder why LGBT+ individuals are not complaining about all this virtue signaling by "virtuous" companies. Yes, I do understand about discrimination and other stuff, but to me all these initiatives are a blatant tentative to appease a crowd. Heck, even IKEA is selling rainbow colored bags...

Side note: the logo looks AMAZING, I must admit.
 

citysnaps

macrumors 603
Oct 10, 2011
5,114
7,674
San Francisco
I am pretty sure they support your wallet first... :)
At any rate, I wonder why LGBT+ individuals are not complaining about all this virtue signaling by "virtuous" companies. Yes, I do understand about discrimination and other stuff, but to me all these initiatives are a blatant tentative to appease a crowd. Heck, even IKEA is selling rainbow colored bags...

Side note: the logo looks AMAZING, I must admit.
Why does it worry and bother you so much?
 

Khaleal

macrumors regular
Aug 24, 2013
169
67
As a very private person he likely thought it was nobody's business.
[doublepost=1561995470][/doublepost]

What does that mean?
[doublepost=1561995555][/doublepost]

Why not both. It's not that challenging.
My friend would always say that I'm using gay-tech when he discovers that I got a new Apple device.. Looks like he isn't wrong after all
 

ThisBougieLife

macrumors 68010
Jan 21, 2016
2,004
6,332
SF Bay Area, California
LGBT people aren't in competition with veterans. There are all kinds of "months" for various causes and subjects that could be subordinate to veterans. April is "Confederate History Month"; maybe you all could repurpose that to focus on veterans.

I am pretty sure they support your wallet first... :)
At any rate, I wonder why LGBT+ individuals are not complaining about all this virtue signaling by "virtuous" companies. Yes, I do understand about discrimination and other stuff, but to me all these initiatives are a blatant tentative to appease a crowd. Heck, even IKEA is selling rainbow colored bags...

Side note: the logo looks AMAZING, I must admit.
Because I don't see it that way. Even if there is an economic motivation behind it, they certainly know they alienate people by supporting pride, so it cannot purely be about expanding their market. Tim Cook is a member of the LGBT community, so I do think that he has personal support for pride and I'm fine with companies showing support for it, whatever other motives may be behind it.