That is about the dumbest thing I've heard this year... and that includes "Star Trek on a $6/mo Internet Only Service will be great).
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Apple Marketing Chief Phil Schiller: 'One Need Never Pluralize Apple Product Names'
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Phil needs to concentrate on trying to sell me iPad Pros, I mean iPad Pro devices so that Apple's stock can stop falling instead of trying to be an English teacher.
LOL... I am going to continue to speak of them in the plural mind. Think Different. 
Stock is down 10% this week after a lackluster quarter and one of the three faces of the company is giving grammar lessons?????
This has got to be one of the most idiotic things I've ever heard a senior executive say... other than maybe when Balmer said the iPhone would fail. I have always used plural when referring to more than one Apple product and will continue to do so. I have two Macs, two Apple TVs, two iPads, a bunch of iPhones. I've never heard anyone not use plural. He must have had something funny in his tea this morning.
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Apple "executive", not "executives". They are products of Apple too!
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Apple "executive", not "executives". They are products of Apple too!
Oh, neat – I don't think you should feel like you have to apologize, but I have to say it… yes, really changes the feeling of the initial impression on seeing it.
Google would insist that Google is not a verb. As others have noted, its use as a verb undermines the trademark.
There's always a give-and-take. If Google wasn't so dominant and successful, "Google" would not be used as a verb. So, it's nice to be in a position where your product defines the entire category. The problem comes when people start "Googling" at Bing, Yahoo, and DuckDuckGo, because there's no compelling reason to use Google for Googling. The nightmare for Google would be if, due to its widespread use as a verb, Google couldn't successfully sue Bing for advertising, "Come do your Googling at Bing!"
The mere fact that you think you could care less about something you have no feelings about tells me so much..I was always wondering who was the grammar police around here, nitpicking at what can sometimes be a single letter or misplaced apostrophe. Now we know.
I'm wanting to write a couldn't care less and could care less in the same sentence just to hear from the top...
I could care less about couldn't caring less or I couldn't care less about could care less. Could I be caring less or couldn't I be? Cue Phil.
As if we needed more evidence that Apple's senior management has gone completely around the bend.
Pack it in and go home, fellas. You obviously have no customer focus if this is what you spend time thinking about.
Pack it in and go home, fellas. You obviously have no customer focus if this is what you spend time thinking about.
At least Apple's top people have their priorities straight.
Meanwhile Ive is assembling tables...
Meanwhile Ive is assembling tables...
I wouldn't normally upvote a comment like this, but seriously.
Err…I mean…finally we get clarification on this contentious issue! How many families had to be ripped apart, how many cities ravaged by war until this was settled??
MacRumors has now changed its headline, but the original -- which entirely misquoted Schiller -- was so bad it created this entire story where there was none. All Schiller did was to offer his view in a grammar conversation that was already underway and he did NOT assert that users should refer to their products in any particular way. MacRumors should get rid of this entire article (which, as it actually happened, has no news value whatsoever) and simply post an apology for getting this so very wrong.
So this completely makes Phil look like a pretentious idiot. I hope someone has retweeted his pluralised tweets back to him.
Just wait until they move into the new campus ...
"round and round and round we go, where we stop, no one will know."
So they're even focusing on grammar now? Cars, language,... the future of Apple is safe.
Schiller should occupy himself with things that matter, as a marketing chief this does not add anything... Probably 10 meetings have gone into this, a weeks work, a survey,... Haha I love it how they dig their own grave and for some reason they seem oblivious.
Schiller should occupy himself with things that matter, as a marketing chief this does not add anything... Probably 10 meetings have gone into this, a weeks work, a survey,... Haha I love it how they dig their own grave and for some reason they seem oblivious.
Just like Lego wants us to say "Lego bricks". Nope, they're "Legos" (at least here in the US - I know it's "Lego" elsewhere).
Just one random tweet from an Apple executive--doesn't mean anything more or less than that.
Well, the "tweeting" part pretty much covers it all.
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This reminds me of the end of a Matt Damon movie, The Good Shepherd:
"I remember a Senator once asked me 'when we talk about CIA why we never use the word the in front of it.' And I asked him 'do you put the word the in front of God?"
"We've differentiated Apple every way we can, now let's flout the norms of grammar."
"I remember a Senator once asked me 'when we talk about CIA why we never use the word the in front of it.' And I asked him 'do you put the word the in front of God?"
"We've differentiated Apple every way we can, now let's flout the norms of grammar."
Riddle me this: How many Phil Schillers does it take to sound arrogant and foolish?
Answer: Only one, especially when he's also claimed that it's really sad that people use computers that are more than five years old and connected Apple's ability to innovate with his rear end.
But if he did require pluralization, would it be "Phil Schillers" or "instances of Phil Schiller?"
Answer: Only one, especially when he's also claimed that it's really sad that people use computers that are more than five years old and connected Apple's ability to innovate with his rear end.
But if he did require pluralization, would it be "Phil Schillers" or "instances of Phil Schiller?"