Apple May Acquire Music Recognition Service Shazam

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Dec 8, 2017.

  1. MacRumors macrumors bot

    MacRumors

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    Apple may be planning to acquire music recognition service Shazam, reports TechCrunch, which would be one of the most high-profile acquisitions Apple has made since it purchased Beats in 2014.

    Shazam is a well-known music service that uses machine learning techniques to identify short audio clips from songs, television shows, and more. Shazam operates a standalone app for iOS, macOS, and watchOS, but also has a close relationship with Apple.

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    Since iOS 8, Shazam has been integrated into Siri, and it's what powers the feature that lets Siri identify songs that are playing aloud. If, for example, there's a specific song on television and you ask Siri "What song is this?" Siri uses Shazam to identify it.

    Shazam is integrated with Apple Music, and Apple Music subscribers who Shazam a song can then tap to play it directly in Apple Music and can add it to a Shazam playlist. Shazam also has an augmented reality feature that allows you to find content based on pictures captured with the Shazam app.

    One of TechCrunch's sources said the deal could be worth nine figures, while another says Apple may shell out somewhere around $401 million. Both numbers are lower than the $1.02 billion valuation Shazam received during its last funding round in 2015.

    Apple and Shazam could sign a deal as soon as this week, with an announcement planned for Monday.

    Article Link: Apple May Acquire Music Recognition Service Shazam
     
  2. modemthug macrumors regular

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  3. jonnysods macrumors 603

    jonnysods

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  4. barkomatic macrumors 601

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    This would be awesome, and might allow Apple to bake it into iOS. You could set Shazam to listen all the time and display a song title without having to activate it--ala the Pixel.
     
  5. berrymetal macrumors regular

    berrymetal

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  6. krause734 macrumors 6502a

    krause734

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    It is a useful feature but it's not a billion dollar feature.
     
  7. neliason macrumors 6502

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    While a neat service I don’t see neat being worth half a billion let alone a billion dollars. I would think given their size, wealth, and expertise Apple could just build their own service. Is the brand really worth that much?
     
  8. A_A macrumors newbie

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    It might be for their tech that can allow Siri to identify speech and other phrases better to better understand what people are asking if Shazzam can identify music and TV shows better than other services
     
  9. vicviper789 macrumors regular

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    atleast we know what the main feature of the iphone 11 will be
     
  10. mistasopz macrumors 6502

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    Google Assistant has been able to identify songs for a long time and better than Shazam. Aside from Google's great accuracy, even in noisy environments, the best part is that you don't have to make the request through the worst voice assistant on the market:. Siri.
     
  11. DrumApple macrumors 6502a

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    Always wished Spotify would have acquired them and made it a simple music recognition feature within the app. I'm very selective about which apps I install, I never justified keeping Shazam installed just for this one function that I'd use probably once or twice a month. Hey maybe Spotify will have it's own song finder one day, there are plenty of clones.
     
  12. iKrivetko macrumors 6502a

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  13. PizzaBoxStyle macrumors 6502

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    #13
    You're kidding me, right?

    Apple can barely manage the software projects its has now, let alone rewrite Shazam from scratch!
     
  14. iKrivetko macrumors 6502a

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    Don't be bloody ridiculous. Companies buy engineering teams, technology and exclusive access, not features.
     
  15. fermat-au macrumors 6502

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    Acqui-hiring? This is an area that Google has a significantly lead over Apple.
     
  16. citysnaps macrumors 601

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  17. ArneK macrumors regular

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    Oh god, please not. First thing they will remove is Spotify support :(
     
  18. iosuser macrumors 6502a

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    Ah so when I asked Siri to name this tune it is just passing that request to Shazam.

    I remember when I first bought my first iPhone (3GS), my boss' kid showed me Shazam. Couldn't believe how well it worked, and how well informed his kid was on this stuff lol. In my defense, I came from a Blackberry Storm :eek: to the 3GS. Before that I was rocking a Razr for nearly 5 years :cool:
     
  19. scrapesleon Suspended

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  20. gugy macrumors 68040

    gugy

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  21. TimUSCA macrumors 6502a

    TimUSCA

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    That's because they don't care about the feature nearly as much as they care about user data like listening habits and whatnot. That information will boost Apple Music and make it worth a billion.
     
  22. Cankoda macrumors regular

    Cankoda

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    #22
    I think you’re forgetting Bixby somehow exists...
     
  23. MacLawyer macrumors demi-god

    MacLawyer

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    Better Apple than Microsoft. Microsoft's acquisitions have left a trail of destruction.
     
  24. bgraham macrumors regular

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    Cool, can't wait to uninstall it when it drops support for Spotify!
     
  25. 6803390 Suspended

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    #25
    Does it really matter? If it can continue to recognise the song, then I don’t see any reason why you should uninstall it? I would be glad if this happens.
     

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117 December 8, 2017