You see the real goal. The Apple TV Network!
I'm thinking along the lines of a Beats1 Apple TV channel. A lot of radio stations show video feeds of what goes on in the studio / station. Ebro Darden put up a video feed on his first day of Beats 1 because he's familiar with this because they do it at Hot97. To me, it makes sense that would be a next step in that arena. I haven't used an Apple TV since the release of Apple Music (got rid of it in anticipation of the New Apple TV release that never happened, lol) ... but I'm assuming Apple Music is on the Apple TV now. A Beats1 channel would be a sensible addition to the Apple Music culture being cultivated.
It's all very clear. Go back and read their posts again, please.
I think you're accurate in some sense, but you're also projecting and subjecting. There's obvious bias and indeed that can be perceived as racist, but doesn't mean it is. And I say this as a person who is the complexion of someone who would take it personally. Your passionate feelings reflect that you are subjecting. You are not wrong for that. But honestly, even if they indeed are racist ... they are not wrong for that either. People are entitled to feel how they want about groups, they are entitled to be closed-minded too. There's pros and cons to everything, even open-mindedness has its downsides.
That being said, before Apple Music launched I had a discussion with a black / latino rapper (named JUMZ) about the fact that Beats Music was "too black" and "too Hip-Hop inclined / biased". I said it because there were many genres that essentially had no footprint in Beats Music (particularly in that conversation I was speaking of Downtempo, Trip-Hop and Brazilian music). I said, that Apple would need to refine and expand the Beats Music algorithms to be more representative of the iTunes collection because Apple is a truly international company and they need to represent a wider range of musical styles in order to satisfy their global customers. -- When Apple Music was launched, I saw that they indeed refined and expanded the Beats algorithms and was quite happy about that. However, I think due to the direction of Beats ... Apple Music is being skewed to representing Hip-hop disproportionately. Perhaps, their rationale was to appeal to the various races by representing the range of colors in the black Pharrell, white Eminem, and medium Drake. But really they should've been appealing to the various races / cultures through genres instead of delaying the other genres. I am sure, Apple Music will eventually represent a range of genres via music videos, but I think they botched the initial strides.
In general I think Apple Music's initial strides were botched.
For example, why were developers given access to Apple Music a week after the public? I understand the desire to release Beats 1 to the world simultaneously and mitigate leaks, but there needed to be about 3-6 months of testing and refining the app so that the release was more polished. We didn't need deejays streaming for them to check the reliability of the connections, yet they were having connection problems even the day before the release (according to Zane Lowe's comments on Day 1, and the fact that the station went off-line for awhile after the Jaden Smith's Buffy the Vampire Slayer requests). Those things could've been ironed out, but the Apple Music team (not Apple) got ahead of themselves. In general such things are what happens in the music industry, as it's comprised mostly of people who feel passionately about what they do. In result, many do their jobs emotionally too. This is not wrong mind you. However, there are beta releases for a reason ... and the Apple Music team somehow managed to think that releasing a developer beta of Apple Music didn't make sense.
I think perhaps Tim's been hands-off with Apple Music, and he needs to be more involved. I don't care if he's playing The Village People's YMCA on repeat for an hour (couldn't help myself Tim, I've got nothing but love for ya *pounds fist to chest*), if it results in him putting his strategist mind to more proactive use on the team, so be it.
Ultimately, it's possible that they were being racist, it's possible that they weren't. But even if they were it doesn't mean their statements are invalid, and Apple Music would do well to consider them. Personally, I don't even remember the names of the people who made the statements. If you do, maybe you'd benefit from stepping back for a bit, because you're blindingly close.