I don't know what you're talking about the Zune being a bad product. Did you own one? I did, a Zune 2 anyway, and it was pretty good. The Zune software was on par with iTunes at the time (that was a big deal back then), the interface was decent and the screen was great for watching videos.
But by the time the Zune HD came out, I had moved on to an iPod Touch because it could do so much more. A few years later, it was all about smartphones and Microsoft had been left in the dust in the mobile race. If they had pushed into creating a good, solid mobile OS paired with some great hardware and links to Windows, I'd probably own both a Windows phone and Windows PCs today.
Microsoft dropped the ball on mobile big time, and because of that they're missing out on the newest revolution which is fully integrated ecosystems. My phone and my iPad and my MacBook and my iMac ALL WORK TOGETHER. Microsoft can't even start to do this because they have no mobile phone, which they didn't get into because the Zune was all about beating the iPod when the world was already moving on. This is why Apple doesn't care about marketshare or Huawei or whatever, because they have ecosystem locked in.
The last guy had it right.