Hasn't Microsoft, even recently, helped by tipping off Apple to security concerns? If this seems in poor taste.
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Apple Mocks Windows PCs in Humorous New 'Blue Screen of Death' Ad
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I think one of the problems in this thread is people reacting to MacRumors use of the term “Ad”.
While these videos are a form of advertising, if you come at them with the baggage that they have to work in a traditional (TV) ad way, you’ll be misaligned from the start.
I think of these short films, made for YouTube, more as brand building, as well as designed to reinforce existing customers’ choice to use Apple products.
Previous videos in the series have really been effective at showcasing a collection of neat & useful features in a humorous way - a different style than the heavily precise Apple Events.
Edited to correct grammar in second paragraph.
While these videos are a form of advertising, if you come at them with the baggage that they have to work in a traditional (TV) ad way, you’ll be misaligned from the start.
I think of these short films, made for YouTube, more as brand building, as well as designed to reinforce existing customers’ choice to use Apple products.
Previous videos in the series have really been effective at showcasing a collection of neat & useful features in a humorous way - a different style than the heavily precise Apple Events.
Edited to correct grammar in second paragraph.
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who are these made for? who wants to watch an 8 minute ad? are these an attempt to win some sort of award or something?
Will probably find out it was shot exclusively on iPhone 17 Pro Max, or some other meaningless navel gazing stat.
No idea...I watched about 30 seconds and bailed.
Apple certainly knows how to make cringe videos. Had it running PiP at work and it was painful to watch their attempts at humor while praising themselves in the way only Apple knows how to do.
Humorous? Not really - actually one of the cringiest and most boring ads ever; I could not even get past the 3-minute mark and turned it off after skimming through the whole thing to see if there was anything worth waiting for.
Apple today shared a new "Blue Screen of Death" ad that appears to mock a major Windows computer outage that occurred last year, following a faulty CrowdStrike security update. Macs were unaffected, and they were unlikely to ever be, as Apple has gradually restricted low-level access to the macOS operating system.
The humorous ad stars "The Underdogs," a fictional team of workers who overcome obstacles by using Apple products and features.
"The Underdogs are ready for their first-ever trade show until a PC outage strikes and the Blue Screen of Death threatens their beloved Container Con," says Apple, in the video's description. "Thanks to the security of their Apple products, the Underdogs are unaffected and experience extraordinary success."
In the video's description, there is a link to the security section of Apple's enterprise page, which says "kernel-level protection is designed to safeguard your system against breaches, outages, and unauthorized access."
"There's no security like Mac security," the ad concludes.
Apple began its "The Underdogs" series of ads in 2019, with the humorous and dramatized videos promoting everything from AirDrop to FaceTime over the years.
Article Link: Apple Mocks Windows PCs in Humorous New 'Blue Screen of Death' Ad
Typical California-based, self-centered forced crap that only the newest generations might care about.
Bring back the Mac and PC guys, please.
Yeah, I’ve had PCs at home for 13+ years (was exclusively Mac since 1993) and haven’t seen a BSOD in many years. And that includes 4 hand-built PCs.
Apple should focus on getting its own software house in order. The days where the tight control of the entire hardware-software stack was justified by the quality of the user experience are long gone.
I watched the whole thing it was painful and actors aren't to blame.
it a preview for their new TV series, which also happens to be IT Crowd reboot
I have a gaming PC at home that I built some years ago, never had a blue screen of death. We have a bunch of windows computers at work and same thing. I am sure it happens now and then for people but I don't think this is a major thing people come across with daily, weekly or even monthly anymore.
Omg so they tried to do the I'm a Mac things but they bloated and loaded it with the cringiest possible nonsense they could think of.
Apple is not in the position to be making fun of others at the moment. I'm a Mac worked because they were lightyears ahead back in the days.
Apple is not in the position to be making fun of others at the moment. I'm a Mac worked because they were lightyears ahead back in the days.
Microsoft should do an ad about Mac's slowly increasing system data that takes over the entire machine.
What debacle?The final laugh will be when Microsoft makes a video on iPhone Air debacle...
The phone has been out for almost a month, no debacles or issues… as much as some here might want there to be…
1)BSOD occur extremely, extremely, EXTREMELY rarely to anyone. I've had Wintels since 1993 (32 years) for both home and work and have experienced maybe 3 BSODs.
2)BSOD are caused by bad drivers and/or bad hardware installs (often it is/was video cards). Why? Because unlike Apple, Microsoft chooses to support tens of thousands of hardware for 8-10 years.
3)Apple? Apple gets to hand select the hardware and make their OS only support what Apple sticks in the machine with each iteration of the Mac machine each year. So the odds of a BSOD-like problem occurring are a)probably rarer than BSODs and b)100% Apple's fault.
4)Oh, and by the way, Apple has its BSOD equivalent called a kernel panic. Rare. But I've seen them on a Mac here and there.
Why Apple continues to make BSOD seem like an everyday occurrence and/or impact more than 1% of users is ridiculous.
2)BSOD are caused by bad drivers and/or bad hardware installs (often it is/was video cards). Why? Because unlike Apple, Microsoft chooses to support tens of thousands of hardware for 8-10 years.
3)Apple? Apple gets to hand select the hardware and make their OS only support what Apple sticks in the machine with each iteration of the Mac machine each year. So the odds of a BSOD-like problem occurring are a)probably rarer than BSODs and b)100% Apple's fault.
4)Oh, and by the way, Apple has its BSOD equivalent called a kernel panic. Rare. But I've seen them on a Mac here and there.
Why Apple continues to make BSOD seem like an everyday occurrence and/or impact more than 1% of users is ridiculous.
That Crowdstrike crash was so annoying. I had to boot into safe mode or something and delete the last security update file. At least it was a slow work day other than that.
There are reports suggest that the iPhone Air has seen a higher-than-usual rate of returns, primarily due to compromises in battery life, speaker quality, and camera limitations.
Staring at my M2 mini that had two kernel panics in a week 🙄.
I'm already watching enough Apple ads on Apple TV+. So no, thank you.
I'm already watching enough Apple ads on Apple TV+. So no, thank you.
When your big new software redesign looks this confused and hard to read, let's maybe tap the brakes on pointing fingers at others.
These are the ads that are way more fun to make than to watch— they almost seem like they’re made for an internal Apple audience.
Plus the software used on this horrendous ad wasn’t even liquid ass (they show iOS 18 + Sequoia).
One Steve Jobs era "Get a Mac" ad could tell it all in 30 seconds and you'd actually end up with a little smile on your face: