Apple Music Connect to Shut Down, Suffering Same Fate as iTunes Ping

MacRumors

macrumors bot
Original poster
Apr 12, 2001
48,653
10,077



Apple today announced that its Apple Music Connect social platform for artists is in the process of shutting down, suffering the same fate as Ping, the company's previous social network for music removed from iTunes in October 2012.


In a letter shared with artists via 9to5Mac, Apple said artists will no longer be able to post to Connect as of today, with the feature now removed from artist pages and the "For You" tab in Apple Music. Apple says all previously uploaded Connect content will remain searchable in Apple Music until May 24, 2019:
We've made a few changes to Apple Music that we'd like to tell you about.

We're always looking for ways to enhance our focus on artists and help them better connect to fans. So we've given Artist Pages an all-new design and added new, personalized Artist Radio.

Today we're streamlining music discovery by removing Connect posts from Artist Pages and For You. This means you'll no longer be able to post to Connect as of December 13, 2018, but all previously uploaded content will still be searchable until May 24, 2019. You can still create Artist Playlists with the latest version of Apple Music.

We're also excited about the latest beta of Apple Music for Artists, which gives you everything you need to understand your music's impact across Apple Music, as well as valuable audience insights. You can even upload your own photo to use on your Artist Page. Sign up for free today.

Thank you for helping us make Apple Music a vibrant community for artists and fans.
Connect had its own tab in Apple Music when the app first launched in 2015, but its presence was later reduced to a section in the "For You" tab.

Article Link: Apple Music Connect to Shut Down, Suffering Same Fate as iTunes Ping
 

jml1982

macrumors member
Aug 31, 2015
52
239
Everyone saw this coming but Apple, and even after their first attempt failed. I do hope they will make major improvements to the music app on the iPhone and the Mac because navigating between what's saved in your library and what's on Apple music is a mess, and you can end up in a loop. Now that Spotify is coming out with an Apple Watch App, I may switch back, it just has a better user experience, and I prefer their radios from certain songs and artists as well.
 

Ghost31

macrumors 68030
Jun 9, 2015
2,810
3,933
No one wants a social media for music. No one even wants to stay in music app while they’re listening for that matter. They want to hit play, listen in the background, and do their daily tasks. That’s why both services failed, they didn’t realize that.
total truth man. And really, all I wanted out of this was the ability to get a notification when a artist I liked released a new album. Not sure if that was related to connect or not, but this is one of the examples where apple doesn't know what people want. but its whatever. Glad they experiment with stuff. Also glad they shut it down when its clearly not working
 

iMi

macrumors 65816
Sep 13, 2014
1,364
2,622
No one wants a social media for music. No one even wants to stay in music app while they’re listening for that matter. They want to hit play, listen in the background, and do their daily tasks. That’s why both services failed, they didn’t realize that.
I agree. The fundamental flaw here is the fact that it's a media player. Yes, we use it for music discovery but as you said, the primary function here is to stream/play music or music videos. But what amplifies this problem is the fact that there are many more effective and meaningful ways to connect with the artist you like.
 

Shoju

macrumors regular
Jan 25, 2014
117
70
Berlin
Focus on better playlist curation and add user created playlists.
This is something I absolutely don’t understand! What’s so hard about adding a feature like the one on Spotify where you can invite others to collaborate on a playlist?! That’s basically all I need in terms of social features in a music app. And I could imagine many would agree..
Hey Apple, why do you struggle so much with everything social..?
 

Will.O.Bie

macrumors 6502
Aug 29, 2016
426
1,097
Speaking for myself, I never cared for the "behind the scenes" of how artists make their music. If I like their content, it will tell me everything I want to know about the artist. I agree with dannyyankou that I just wanna hit play and listen, don't care for how they got started in music.
 

thisisnotmyname

macrumors 68020
Oct 22, 2014
2,340
4,875
known but velocity indeterminate
It was a terrible launch. I wanted to give it a chance but at launch there was no one on it. They really should have incentivized the heck out of MANY musicians to have content there on day one. Otherwise (as was the case) they had no chance to build the network effect that social media needs to survive. I would have liked this to succeed, unfortunately it was doomed.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.