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Apple Music is 'Distractingly Good' for Taylor Swift in New Ad

Such a badly processed stunt, when they pan 45 degrees from her she looks likes she's running on the right side of the treadmill. I'm surprised Apple let this one fly. Terrible mechanics.
 
macpro2000 said:
Such a badly processed stunt, when they pan 45 degrees from her she looks likes she's running on the right side of the treadmill. I'm surprised Apple let this one fly. Terrible mechanics.
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Maybe they didn't want here to have to do many takes of the stunt and took the first one; If indeed she did it herself, which I think she did.
 
yaxomoxay said:
I really don't listen to her music or anything, but her attitude always impressed me. She's one of the few good examples (at least in public life) in the entertainment industry.
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Really wish there were more artists like her. I'm not a fan of today's pop music but I can make an exception for her, her attitude and ability to let things go (like the ordeal with Apple Music) make her a great role model for humanity in general.
 
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smacrumon said:
Apple #LostThePlot.

The problem with this ad is it’s too long and it’s not entirely funny. If Swift needs to be in an ad, then get her in one that is at least witty. That’s what’s missing. There is no punch to this ad, just a head drop onto a conveyor belt.

I prefer the short Apple Watch ads. Or, the Mac/iPod ads where product features front and centre.
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I agree, but keep in mind that you're comparing this ad which is for software/services to hardware ads. It's hard to make a substantial ad about software when your only options for showing off the product are endless shots of cycling through tab and page views.
 
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iapplelove said:
She doesn't really do it for me. I dunno maybe I think she's a little too thin, or maybe it's the fact that I find her extremely annoying.
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Lol, glad to see I'm not the only one that's not really impressed by her looks...

I mean; I am neither rich, nor (exceptionally) handsome- but I think my girl is more stunningly beautiful than that, by a magnitude of at least ten!
 
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bbeagle said:
People grow to have different ideas of beauty. I find it funny that so many people think there is ONE version of beauty. That's completely ridiculous.

For example, I'd totally date the brunette her, but not the blonde. I'm more a personality guy. I'm sure many people would think the exact opposite.
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hah! i would never have guessed that was the same girl :p
 
There lies my problem with Apple Music, when I go to the gym I just press play on my iPod, and I'm off. Interface need to be simplified.

Never had issues with the service itself.
 
brinary001 said:
I agree, but keep in mind that you're comparing this ad which is for software/services to hardware ads. It's hard to make a substantial ad about software when your only options for showing off the product are endless shots of cycling through tab and page views.
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I think one of the other reasons this ad also isn't appealing is because it displays 10 seconds worth of screen shots, with six screen taps just to get the music going! I think it would be more successful communicating the software with no screen shots at all.
 
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smacrumon said:
Apple #LostThePlot.

The problem with this ad is it’s too long and it’s not entirely funny. If Swift needs to be in an ad, then get her in one that is at least witty. That’s what’s missing. There is no punch to this ad, just a head drop onto a conveyor belt.

I prefer the short Apple Watch ads. Or, the Mac/iPod ads where product features front and centre.

Ad works better on paper. It is too long but they will only play the 30 second version in most markets. The problem I had with it is that I knew she did a face plant based on the description so I fast forwarded to that moment and it looked so fake. I then sat through the entire thing to see if it somehow worked better as a full minute piece but it still looked bad and I had to sit through bad music and acting to boot. I still like the concept and maybe it works better on TV than internet but I never need nor want to see it again. The same cannot be said about many recent and classic Apple ads so I guess that means it's a fail for me.
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