Finally, quick question to folks in the UK---why do you guys always refer to Apple and other companies as "they" or "them?"
Apple is not a person or people. Apple is a corporation. Apple is an "it;" not a "they," or "them."
So, ..."because Apple ARE not heavily invested in it..." would be "because Apple IS not heavy invested in it."
I notice this with UK speakers most of all. Not trying to be nasty---just something I routinely see that I've never understood.
It’s because, in the UK, we address people rather than objects. Usually when thinking about companies we think of the people running the company, rather than the company being some sort of autonomous entity. It’s perhaps ironic though given that we are talking about Siri & Alexa!
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