Apple can’t afford to quit this market. The next generation of computers will be speech based. We’ll speak to our computers naturally, as if they were human assistants, rather than sit in front of a screen for many of our daily tasks. That’s a threat to the iPhone, the iPad and even the Mac for many casual home PC users.
Given Apple’s investments into AI, their hiring patterns and now the release of HomePod which is noticeably different than the Siri in our iPhones, Apple is clearly making a big move into this category.
Like the AppleWatch, HomePod was just the first no frills foundation upon which they’ll build a class leading product. Unlike AppleWatch, the hardware is pretty much near perfect already. As people collect more HomePods for their homes, building a user base, Apple can improve HomePod on the server level as they redevelop Siri. In fact, they already have.
HomePod isn’t going anywhere.