And Spotify is a distant number two behind the internet and all that entails (including YouTube, Reddit, social media, etc.) Anyone REALLY looking to grow their fan base aren’t just uploading their music to music services then hoping to get added to playlists. They’re interacting on Instagram, posting vids to TikTok, and engaging with their fans in a way that make their fans want to share their content on platforms FAR wider reaching than Spotify. And, as a bonus, that improves their visibility across ALL music services.Outside of the very top handful of artists, Apple Music is a distant number two priority compared to Spotify for fan discovery of new music. If you are a new artist/band or most existing with new releases, and want to see the best possible growth, spend more of your time on Spotify and getting into user playlists.