I know, right? And what “exclusive” when they’re available on services OTHER than Apple Music?
Don’t know about exodus, but I know many artists who have been seeing growth in royalty rates happening faster on Spotify than Apple Music this last year.
I think Spotify is specifically the worst company for artists, but it’s where the talk and focus is.
There could be many factors on why royalty rates are getting better over there, that don’t include increased user market share. It will take a bit more time to see exactly what the cause of the trend is, maybe Spotify users just listening more or the company paying out better/more responsibly.
But for any musicians, I offer a little advice you can take to the bank…
Outside of the very top handful of artists, Apple Music is a distant number two priority compared to Spotify for fan discovery of new music. If you are a new artist/band or most existing with new releases, and want to see the best possible growth, spend more of your time on Spotify and getting into user playlists.
Apple Music is a formality, and of course upload there, but there’s nothing that can be realistically done there to promote, and sales there will materialize alongside any Spotify promotion efforts. But the opposite is true as well, primary focus and linkage to Apple Music, does not reward as much growth in Spotify plays.
Also, Apple Music users are typically older by a demo or two.