I plug my phone into my Hyundai and guess what right on the car screen I can use Amazon Music or my personal Plex library. Wow. I don't have to pay Hyundai?
I bought my daughters 2 loaded, 2022 Hyundai Konas this year. Bluelink comes included for 2 years (I think) but then you have to pay for it (and I will). I've owned my Model S for 7 years and I don't have to pay Tesla to use the app to control my car. I think you're going to find an increase over time of the paid services offered (required?) by car manufacturers, all in the name of "value add". I also had to pay Acura for a software update in my 2018 MDX. I've never paid Tesla for updates. I'm not here to defend Tesla, but let's be real about what other manufacturers do and do not charge for. Lastly, the TCO of my Model S compared to the high end BMWs I owned previously is dramatically lower.