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Apple NAB Special Event This Weekend
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NAB Has Morphed Into A Multimedia Show - Not Just For Broadcasters Any More
For example, yesterday Friday through tomorrow Sunday is a Podcasters conference having everything to do with Audio and Video Podcasting. In fact one of several Podcaster conference Keynotes is happening at the same time as the Apple event tomorrow morning. There's a Web conference, a Mobile Phone conference, a Radio conference and a TV conference as well - all going on simultaneously. So to call it a "Broadcasters Show" is really a misnomer. A Better term would be an Old and New Electronic Media Show.
If Steve, who was a NAB Keynote Presenter back in the late 90's even before Final Cut Pro 1 was shipping, shows up for this Apple event it will be a first. I for one hope he does and I hope he's willing to be frank about what happened to cause the Leopard delay and how it might impact us short term re: the 8 core MP and FCS 6. I'm not mad at him. I'm not mad at anyone. These things happen and we just need to relax and go with the flow. It's all good.
For quite a few years now, since the 90's, this show has become the biggest Multimedia show on earth. It's really more like an electronic communications mini University - a show made up of a group of conferences for each specific communications medium all tied together under the NAB umbrella.
For example, yesterday Friday through tomorrow Sunday is a Podcasters conference having everything to do with Audio and Video Podcasting. In fact one of several Podcaster conference Keynotes is happening at the same time as the Apple event tomorrow morning. There's a Web conference, a Mobile Phone conference, a Radio conference and a TV conference as well - all going on simultaneously. So to call it a "Broadcasters Show" is really a misnomer. A Better term would be an Old and New Electronic Media Show.
If Steve, who was a NAB Keynote Presenter back in the late 90's even before Final Cut Pro 1 was shipping, shows up for this Apple event it will be a first. I for one hope he does and I hope he's willing to be frank about what happened to cause the Leopard delay and how it might impact us short term re: the 8 core MP and FCS 6. I'm not mad at him. I'm not mad at anyone. These things happen and we just need to relax and go with the flow. It's all good.
NAB is about tools for creating content, be it software, MBPs, ACDs, workshops, whatever. CONTENT CREATION, folks. Get unstuck from the "B" in NAB...sheesh.
in the good old days NAB was a big deal ... and in its way it still is, although increasingly it is mired by the wedding videography end of the market.
these days IBC is the truly 'pro' broadcasters conference
as a result, NAB has become the product announcement playground, where the big players make their big splashes ... wheras IBC is when all those clever new products actually ship (unless you're GVG's Infinity in which case you'll probably nver ship)
these days IBC is the truly 'pro' broadcasters conference
as a result, NAB has become the product announcement playground, where the big players make their big splashes ... wheras IBC is when all those clever new products actually ship (unless you're GVG's Infinity in which case you'll probably nver ship
)i am just putting together, what i read on the web and put it together with what i want from a users perspective.
here is what i expect respectivly hope for:
fcp:
better color-correction
better titling solution/ integration (especially rolling and crawling titles),
better integration of audio processing (in my opinion the workflow of fcp together with "soundtrack pro" and "livetype" is still way to complicated right now)
some kind of media sharing/ organizing server solution
blue ray support
logic pro:
new interface
environment replacement - something more intuitive, please
here is what i expect respectivly hope for:
fcp:
better color-correction
better titling solution/ integration (especially rolling and crawling titles),
better integration of audio processing (in my opinion the workflow of fcp together with "soundtrack pro" and "livetype" is still way to complicated right now)
some kind of media sharing/ organizing server solution
blue ray support
logic pro:
new interface
environment replacement - something more intuitive, please
Multitouch
NAB would be a strategic entry point for Jobs to introduce multitouch displays. As the conference is geared towards content creation and FCP and Logic are most suited to benefit from this new interface multitouch cinema displays could be introduced now as a high-end production option, then phased into the core hardware lineup over the next six months. Incorporating multitouch into the core OS simultaneously with Leopard's release has always been a more elegant solution but an NAB launch would give the public more time to become accustomed to the idea of the interface transition, while simultaneously denting the impact of Leopard's delayed release date.
Closed Captioning Creation Support
Thoughtful list. I most of all would like to see Closed Captioning Creation capability added. Currently this is an extremely expensive process owned, controlled and operated by an elite of Closed Captioning Priests that majorly complicates finishing a project with CC included.
For some kind of media sharing/ organizing server solution-Apple did acquire Proximity and its artbox (so that might be part of FCP6).
The Apple store typically only goes down immediately before an announcement, so expect that it will become unavaliable some time closer to 11am Pacific.
No, though live coverage will be provided here at this website
2Hrs 29Mins...still its a a bit lacking for me...its all Pro stuff, most likely
But then again MacWorld did give us any new Mac stuff
But then again MacWorld did give us any new Mac stuff
I agree-I'm pleased with the price cuts that Apple has given us over past 2 years.
Though HDCP capable displays would be nice-but for a future update, as well as a lower ms (4-8ms)
How long do we expect this keynote to be? I gotta be somewhere at 2:45
(11:45 Pacific)
I should last between 1 and 2 hours. But no way of telling unless someone has a program or a schedule.
Good list.
I'd also like to see native 5.1 surround sound editing in FC, Soundtrack, and better support for it in DVD Studio.
some one making post...hopefully it will be more then 1 person, so we get more info
My list
I would like support for different codecs and video resolutions usable in the same timeline in real time with no rendering!!! It really sucks how FCP locks you into the project settings, with all other material not matching the settings not working in real time.
I would also like a better way to track capture, auto saves, render files, and other media within the project. Right now it puts all those files in the FCP docs folder, but I always move the files and reorganize them into a final project folder for archiving and distribution. I think it would be better if all these files were stored in one project folder or file by default.
I would like support for different codecs and video resolutions usable in the same timeline in real time with no rendering!!! It really sucks how FCP locks you into the project settings, with all other material not matching the settings not working in real time.
I would also like a better way to track capture, auto saves, render files, and other media within the project. Right now it puts all those files in the FCP docs folder, but I always move the files and reorganize them into a final project folder for archiving and distribution. I think it would be better if all these files were stored in one project folder or file by default.
