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Apple NAB Special Event This Weekend

RealMcCoy said:
Honestly ... it feels to me like it is time to break this Forum not only into a Page 1 and Page 2 Section but also create a new PRO section ... because it looks like that some members here forget that some of us, use Apple Products also to make a living with it ! It is great that you can get lots of Apple products for the regular consumer ... but in regards to the event on sunday for example ... this is for me much much more important then all this :apple: TV, iPhone, iPod, etc. talk .... it seriously gets on my nerves to be interupted reading some really essential postings about essential products for Pro´s, by loads of home-user comments that are not in regards to the original posting from MacRumours ... and on top ... SHUT DOWN THOSE "SWITCHER" PEOPLE ... WILL YA !!! :p
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Too much coffee?
Its Friday, Sunday will be here real soon.
 
iGuy said:
Although I recognize that some subjects/stories may be of interest equally to professionals and consumers, I think the time has come for separate sections/threads for pros and consumers.

This would mirror Apple's own evolution from a computer-only company to a computer and consumer electronics company.

Page 3: Pros only?

Perhaps with stricter rules governing outbursts.
Page 3: Pros and adults only?

~iGuy
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A Pro rumor section and an amature rumor section?
LOL

I am concerned that people are just at each other throat due to bad news and no products.

Wow People.
 
Blu-Ray

Apple's been on board Blu-Ray from the get-go,
Sony's already included recorders in their computers,
& Vendors are introducing stand-alone recorders.

The announcement will be Blu-Ray players standard in upcoming computers.

Maybe BR/HD.

Jobs has gone on record musing that the only way to prevent
high definition (BR/HD) bootlegs is to disallow high def recording whatsoever,
& that's not gonna happen.

The announcement will include Blu-Ray recording capability.

That's my guess for NAB.
 
I expect any announcements at NAB will be confined to Final Cut and the new incarnation of Shake. That's what is relevant to this audience and Apple will feature these on the octo-Mac Pro. Blue Ray option is also a strong possibility, price is the only reason for Apple to make us wait, and the video market is willing to pay whatever it costs for this tech.

I'll be sorely disappointed if they announce a measly display update for MacBook Pro when Santa Rosa is just around the corner. Apple should be first out of the gate with the new processor, they're the partner Intel wishes to showcase most. Apple will either be on the podium with Intel in early May or announce the new MBP shortly thereafter. A MBP update now implies we'll be waiting a long time for the Santa Rosa update, which will cover most everything on everybody's wish list.

What was the lead time last year from announcing Core Duo and C2D before shipping product? Maybe my memory is applying some wishful color, but I seem to remember Apple was among the first manufacturers to ship the new processors with each release.
 
I agree

TheAnswer said:
I think the best way to address this problem would be in the story writing. While it goes into detail about some of the rumors, perhaps it needs to go into what NAB is/isn't and the past releases a little more for the newbies. Something like...

"The National Association of Broadcasters conference is geared towards high-end video content production. In the past, updates to Final Cut Studio applications and limited updates to higher end hardware have been released...please take this into account when framing your expectations and your discussion in the forums."
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The best way is to write it into the story. Same as they should have defined spring in Leopard posts to avoid ruining discussion with pointless speculation about the meaning. The best thing to come out of the delay is Apple said "October" and not "Fall."

I would go a step further and say the moderators should also clean up the topics once something like that has been posted in the topic. Posts about iPods in an obviously-Pro topic (e.g. NAB conference) should be deleted.
 
By the way, is it meaningful that this show is on sunday, while the convention starts saturday? If they had a product to be announced that were to ship immediately, I would think they'd hold the special event prior to the show in order to profile it as much as possible there. Anyway, it would be damn stupid to run around the expo pushing FCS5 on saturday with a release of FCS6 on sunday no?

Well, I don't know how this convention goes down, maybe Saturday is just people arriving, food and booze. :p
 
Reach said:
By the way, is it meaningful that this show is on sunday, while the convention starts saturday? If they had a product to be announced that were to ship immediately, I would think they'd hold the special event prior to the show in order to profile it as much as possible there. Anyway, it would be damn stupid to run around the expo pushing FCS5 on saturday with a release of FCS6 on sunday no?

Well, I don't know how this convention goes down, maybe Saturday is just people arriving, food and booze. :p
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They've announced on Sunday before. There will be online coverage so that you'll know everying Sunday night and their booth will be jammed packed on Monday morning. You can bet your &&& that there will be some interesting stuff.

I don't consider this a yearly update. The Final Cut Pro update of last year was primarily bringing the applications up to Universal Binary for Intel support and a few features tossed in for a cheap price. Thus Sunday should be the unvieling of nigh 2 years of advancement.
 
studiomusic said:
I will be there, here's what I'm thinking:
Final Cut Red - 4k Red editing soulution
Final Cut Super Extreme - High end cards and Macs with control surfaces/breakout boxes, etc. (could be the same as the Red thingy)
Logic Pro update - Final Logic
And I expect Jannard to be there with his new camera and announce the first shipments.
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I believe you'll just see Final Cut Extreme (or whatever fancy nomenclature they want to go with now). Supports breakout boxes and red 2k and 4k editing.

Red's booth is right next to Apple's on the NAB show floor. Makes perfect sense.
 
LethalWolfe said:
I think the main reason many people are doubtful is because it flies in the face of everything that has made Final Cut a success. FC is a low cost/high quality, scalable (low end SD to hi end HD), software based solution. If Apple now shifts to a tiered system based on hardware they start to look like Avid. And pretty much everyone hates Avid's tiered, hardware based business model.


Lethal
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Exactly. Apple should support the "Extreme" features through any old add-in card instead of Avid's convoluted system. On a similar note, I don't know why everyone assumes FC6 will require a 64 bit processor and Leopard to run. Not everyone who uses Final Cut professionally updates their system every month. While FC5 requires Tiger for things like rendering off of the GPU, other features such as Multi-angle editing work fine in Panther, which probably sold a lot of extra copies. When they added the new high quality render option, they left the legacy linear rendering in for the G4 crowd. Apple has no reason to drop support for legacy users. I'm aware that if I ran FC6 on my Core Duo MBP that it would not have run as well as it would on Mac Pros or C2D machines, nor should it. Optimizing it for the best machines is great, but making it not work on one year old machines with the word "Pro" in their title would be a horrible move on Apple's part, and counter to the reason many users choose final cut in the first place (i.e., they need a full-featured edit suite but can't afford Avid).
 
I'm curious why so many of you are under the impression that this event at NAB will feature updates or news concerning video production software only. I keep seeing that kind of thing expressed and yet a quick Google search turns up info concerning Apple's 2006 NAB announcements that seems to prove otherwise. Here's a quote from Apple's own site.

On the opening day of NAB (the annual convention of the National Association of Broadcasters), Apple unveiled its new 17-inch MacBook Pro notebook computer featuring the Intel Core Duo processor ....
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Further, I see mention of other products that some of you have stated would not be showed to an assembly of video professionals (such as Aperture.)

* Final Cut Studio
o Final Cut Pro 5
o Motion 2
o DVD Studio Pro 4
o Soundtrack Pro
o Compressor
* Aperture
* Logic Pro
* Shake 4
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That shows that Apple can justify just about any announcement there. Video production pros are also buyers and customers and need laptops and other equipment besides Final Cut. I don't see why Apple wouldn't mention other things. I'm sure those things won't be the primary focus but if they are of interest to consumers, they will be of interest to the people at NAB.

It's just like WWDC. Although development is the primary focus, we see lots on non-developer stuff there too. I'm not sure why NAB can't be treated the same way.
 
inkswamp said:
I'm curious why so many of you are under the impression that this event at NAB will feature updates or news concerning video production software only...
...It's just like WWDC. Although development is the primary focus, we see lots on non-developer stuff there too. I'm not sure why NAB can't be treated the same way.
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They can announce other products besides video production software, but those products will also be geared towards the professional market (Macbook Pro)...nothing with an "i" at the beginning of it...and it's not that you can't see Logic or Aperture released there, it's just that (barring development setbacks) those things are more likely to be debuted at NAMM (for Logic) or Photokina or another photographer's conference (for Aperture).

It's a little different than WWDC, because at WWDC the developers develop software for an OS that is on both consumer and professional machines, they might even develop games for the iPod or apps for the iPhone. The NAB folks spend the big bucks to use high-end software on high-end machines.
 
inkswamp said:
I'm not sure why NAB can't be treated the same way.
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You WANT NAB to be treated the same way, probably beacuse you hope for something, and NAB is the closest possiblity..

Aperture: Pro Photographers, not that far-fetched at NAB.

MBP: Come on, Apple's flagship notbook is the only way to run FCP on the road, what makes you see this as proof of the possiblity of consumertoys..?
 
Reach said:
You WANT NAB to be treated the same way, probably beacuse you hope for something, and NAB is the closest possiblity..

Aperture: Pro Photographers, not that far-fetched at NAB.

MBP: Come on, Apple's flagship notbook is the only way to run FCP on the road, what makes you see this as proof of the possiblity of consumertoys..?
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First off, I'm not personally hoping for anything and I understand that the "i" products are unlikely. I have no personal or emotional investment in what Apple does at NAB. I just didn't understand why people seem so certain that it will be only about Final Cut and little else.

It seemed strange to me why people are so certain of what Apple can and cannot do at NAB so I searched and it turns out that some people spouting off with absolute certainty are (surprise surprise) wrong. I've seen many people right here on these forums in the recent past swear that Aperture is out of the question and yet, it's there on Apple's site from last year.

Further, after a little more searching following my previous post, it looks like Apple has used NAB as a place to unveil XServes, pro Macs and displays as well as showing off some features of the OS. I don't know where this "Final Cut only" thing comes from. Final Cut mostly, but not only. That's all I was trying to prove.
 
inkswamp said:
I've seen many people right here on these forums in the recent past swear that Aperture is out of the question and yet, it's there on Apple's site from last year.
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Just to clarify...the Aperture link is just listed in a list of links to the Pro Apps product pages, it's not a list of NAB related product announcements. While an Aperture update to v 1.1 was released last year on April 13th, NAB was later in April last year (the MacBook Pro was announced on the 24th at NAB).
 
nuckinfutz said:
Yes indeed. In the absence of any empirical positive or negative tone people will allow their perception to "color" what they read. Thus he probably thought I was slamming MacRumors posters of which I'm a proud poster who's been here years.
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Actually I was reacting to the thought I should consider myself "lucky" the forums are frequented by professionals. Like I should thank them for gracing me with their presence. Then you suggest there should be a special "professional" section of the forums, an attempt to segregate and create some elitist subgroup within a community that is hobby/enthusiast oriented by definition.

I wouldn't say that it is obvious and you will find that EVERY year NAB is "supposedly" the launchpad for iPods or consumer laptops. Some people simply don't know it's a Broadcasters show. I'm ok with that.
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I would say the exhibitors hold part of the blame for that, and not just Apple. Remember the "SuperShuffle" iPod knockoff? It made a very public appearance at... NAB. I, too, am rather tired of Apple turning every conference/media event into a venue for new product launches, and I'm sure much of the Developers' Conference attendees feel the same way. The real issue here, like I said before, is the lack of a summer Macworld Expo. And that is nothing more than a continuation of Apple and IDG feuding over whether it was in New York or Boston.

The secrecy of Apple product launches and the recent spree of iPod-only focus in recent years has built up quite a hunger for information, hard info on when new products (pro and consumer oriented) are coming out whose main function is not playing Fairplay-wrapped content. So now every Apple appearance is a wish and a prayer for info on what's going on with the iSight, why the displays are falling so far behind the competition in price/performance, ect.
 
SeaFox said:
Actually I was reacting to the thought I should consider myself "lucky" the forums are frequented by professionals. Like I should thank them for gracing me with their presence. Then you suggest there should be a special "professional" section of the forums, an attempt to segregate and create some elitist subgroup within a community that is hobby/enthusiast oriented by definition.

Oh my regrets for the miscommunication. I truly did not want to slam anyone.

I would say the exhibitors hold part of the blame for that, and not just Apple. Remember the "SuperShuffle" iPod knockoff? It made a very public appearance at... NAB. I, too, am rather tired of Apple turning every conference/media event into a venue for new product launches, and I'm sure much of the Developers' Conference attendees feel the same way. The real issue here, like I said before, is the lack of a summer Macworld Expo. And that is nothing more than a continuation of Apple and IDG feuding over whether it was in New York or Boston.

The secrecy of Apple product launches and the recent spree of iPod-only focus in recent years has built up quite a hunger for information, hard info on when new products (pro and consumer oriented) are coming out whose main function is not playing Fairplay-wrapped content. So now every Apple appearance is a wish and a prayer for info on what's going on with the iSight, why the displays are falling so far behind the competition in price/performance, ect.
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Excellent points. It must feel like like working in a vault at Apple. I know I'm getting "antsy" about some things and normally I'm a patient guy. And I do miss Macworld Boston/NY...hell I didn't care where it was.
 
TheAnswer said:
Just to clarify...the Aperture link is just listed in a list of links to the Pro Apps product pages, it's not a list of NAB related product announcements. While an Aperture update to v 1.1 was released last year on April 13th, NAB was later in April last year (the MacBook Pro was announced on the 24th at NAB).
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Right. I wasn't trying to imply that Aperture was updated or demonstrated as part of any NAB announcements, but the fact that Apple lists it on the page about their appearance at NAB shows that they consider their relevance there to go beyond Final Cut.
 
I'm interested in what will happen to the acquired Final Touch HD and artbox-perhaps Final Touch could become part of Final Cut Pro/Extreme and artbox included as part of Final Cut Studio.
 
inkswamp said:
Right. I wasn't trying to imply that Aperture was updated or demonstrated as part of any NAB announcements, but the fact that Apple lists it on the page about their appearance at NAB shows that they consider their relevance there to go beyond Final Cut.
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I think the truth is probably a little more mundane than that...I bet the web design dept. has a style guide that all stories that mention a pro app have to have a link to that pro apps page. The right column is almost always shorter than the story, so they've come up with a handy code snippet that has all the pro app links in it to place in the right column. Any time a story mentions a pro app, cut-paste-voilá...done.

I don't think any one is saying that it's "always and forever just Final Cut at NAB"...it's Pro products as well. Of course it might not appear to often in this specific thread because the displays were just updated and the notebooks are waiting for Santa Rosa (unless they are just going to announce and ship later, which is possible). That leaves the Mac Pro (there have been posts speculating about adding a blue-laser burner BTO option) and the XServe.
 
Steve Jobs will present at NAB per Looprumors.com !!!

Macrumors said:


Apple's special event at the National Associations of Broadcasters (NAB) will be held this Sunday at 11:00am PDT, 2:00pm EDT. MacRumors will be providing live coverage of the event via MacRumorsLive.com.

Apple is widely expected to introduce an update to its Final Cut Suite, along with a possible introduction of a new high-end product named Final Cut Extreme. ThinkSecret has also mentioned a possible display update at or around NAB, and believes the 17" MacBook Pro may be updated to include a high definition display.


Apple's displays have not seen specification updates for quite some time, although they did see a price drop last week.
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Please link for article below:


http://looprumors.com/article.php?apple-nab-event-preview-live-coverage,2712181245


Also Apple will have a larger booth than ever before--Steve usually does not address at NAB as someone like Phil Schiller (mktg head) usually does.

One could reasonably surmise that this means significant new products will be launched at NAB!!

This is a positive surprise and not what people have been expecting.....
 
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