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Apple Not Expecting Drop in iPhone Demand, Asks Suppliers to Make 90 Million iPhone 14 Units

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Apple is not anticipating a drop in iPhone sales in 2022 amid an overall smartphone market slowdown, reports Bloomberg. The Cupertino company is expecting continued strong demand for the iPhone and has asked suppliers to make 90 million iPhone 14 models, which is on par with iPhone 13 manufacturing in the same time period last year.

iPhone-14-Pro-Lineup-Feature-Purple.jpg

Apple is expecting to manufacture approximately 220 million iPhones in total in 2022, which is in line with 2021 manufacturing. Sources that spoke to Bloomberg said that Apple is able to weather a downturn in the smartphone market because the Apple customer base is still willing to spend money on premium devices.

Prior to 2021, new iPhone launches saw Apple manufacturing around 75 million devices. That was bumped up to 90 million in 2021 as the company anticipated high demand for the iPhone 13 models, and Apple is sticking with that target level for 2022.

While few changes are expected for the standard iPhone 14 models, the higher-end iPhone 14 Pro models will feature a new notchless design (with hole-punch and pill-shaped camera cutouts), an upgraded 48-megapixel camera, a faster A16 chip, an always-on display, and more.

Current rumors suggest that the iPhone 14 Pro models could have a higher starting price than the iPhone 13 Pro models, increasing the average selling price of iPhones in 2022. Apple has not provided revenue guidance since 2020, but Apple CFO Luca Maestri said during the company's second quarter earnings call that revenue growth is expected to accelerate in the September quarter, and supply constraints are expected to be lower than they were in the June quarter.

Article Link: Apple Not Expecting Drop in iPhone Demand, Asks Suppliers to Make 90 Million iPhone 14 Units
 
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https://www.macrumors.com/2022/08/11/apple-iphone-14-manufacturing-90-million-units/
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Not surprised since, technically, this could be a "better" upgrade than the 12 was to the 13. If the 13 did that well, why wouldn't 14?
 
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FelixDerKater said:
They have the customers who are willing to pay in any economy.
Click to expand...

...with their last dollar...

...or last bit of credit...

...or whatever they can get for any spare organ not yet pawned. ;)

Is iPhone now below Maslow's most foundational layer of Hierarchy of Needs... below food, water, rest, sleep?
 
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MacRumors said:
Apple is not anticipating a drop in iPhone sales in 2022 amid an overall smartphone market slowdown, reports Bloomberg.
Click to expand...

Apple is not anticipating a drop in iPhone sales in 2022 amid an overall smartphone market slowdown, reports Bloomberg asserts Apple, using Bloomberg to disseminate Apple damage control 😎
 
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I am kind of intrigued by the new Samsung Fold 4 tbh. I am getting bored with iPhone and would like to try something new. The iPhone has peaked and it’s more of the same with a better camera (nothing wrong with that!) I am personally just bored of it. It also has many things, that take it ahead. Finger print sensor on the side and a under the screen camera
 
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I wonder how much the Big Three carriers have invested into this as well. It is mostly up to them to sell iPhones. Wondering if that means significant promotions again this year.
 
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contacos said:
I am kind of intrigued by the new Samsung Fold 4 tbh. I am getting bored with iPhone and would like to try something new. It also has many things, that take it ahead. Finger print sensor on the side and a under the screen camera
Click to expand...
It's the Android software that's not appealing tho. You'll be back to an iPhone, LOL.
 
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TheYayAreaLiving 🎗 said:
It's the Android software that's not appealing tho. You'll be back to an iPhone, LOL.
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I am used to carrying two, sometimes three phones. I can just keep using the best of both words 😉 I actually like android on my A52. It has many things I wish iOS would copy and vice versa. The only thing I hate on android is how ugly most of the 3rd party App icons are and that they don’t follow a common design language 😅 I know there are themes but they usually miss some apps and then it just remains looking ugly
 
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iDarth_Betar said:
And that’s why I don’t even add anything extra into the cart. I’ll come back for the other stuff later 🤪
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Watch out! The other stuff gets back ordered too. I came across this with Apple polishing cloths. Backordered instantly within weeks/months. Hopefully, Apple will let us add it to our favorites as they did last year with the iPhone 13.
 
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contacos said:
I am kind of intrigued by the new Samsung Fold 4 tbh. I am getting bored with iPhone and would like to try something new. The iPhone has peaked and it’s more of the same with a better camera (nothing wrong with that!) I am personally just bored of it. It also has many things, that take it ahead. Finger print sensor on the side and a under the screen camera
Click to expand...
If you are strong enough, any phone can be a foldable phone, but lets see what they've come up with for the iPhone 14.

I have a feeling that their "engineers have worked very hard" and it's going to be "the best iPhone yet."
 
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contacos said:
I am used to carrying two, sometimes three phones. I can just keep using the best of both words 😉 I actually like android on my A52. It has many things I wish iOS would copy and vice versa. The only thing I hate on android is how ugly most of the 3rd party App icons are and that they don’t follow a common design language 😅 I know there are themes but they usually miss some apps and then it just remains looking ugly
Click to expand...
Have you seen the spec's? iPhone 14 is not even out in the wild. The new Samsung phone got owned by last year's Apple iPhone 13. 😭😭

appleinsider.com

Apple iPhone 13 vs Samsung Flip 4 - Which is right for you?

We compare Apple's popular iPhone 13 and 13 Pro to the newly announced 2022 Samsung Galaxy Flip 4.
appleinsider.com appleinsider.com
 
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TheYayAreaLiving 🎗 said:
Have you seen the spec's? iPhone 14 is not even out in the wild. The new Samsung phone got owned by last year's Apple iPhone 13. 😭😭

appleinsider.com

Apple iPhone 13 vs Samsung Flip 4 - Which is right for you?

We compare Apple's popular iPhone 13 and 13 Pro to the newly announced 2022 Samsung Galaxy Flip 4.
appleinsider.com appleinsider.com
Click to expand...

What does that really matter besides on a sheet of paper? How power hungry can phone apps really be. Never thought „oh my instagram opens to slowly“. Like I said, phones have peaked. Now it’s time to try out some fun gimmicks. Do I need a phone that has blinking leds on the back? Not really but I still have the urge to get a Nothing phone. I get that priorities differ by person and that’s good. Otherwise there would be no innovation
 
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contacos said:
What does that really matter besides on a sheet of paper? How power hungry can phone apps really be. Never thought „oh my instagram opens to slowly“. Like I said, phones have peaked. Now it’s time to try out some fun gimmicks. Do I need a phone that has blinking leds on the back? Not really but I still have the urge to get a Nothing phone. I get that priorities differ by person and that’s good. Otherwise there would be no innovation
Click to expand...
Good point! Found a perfect product for you then. You ready?

www.macrumors.com

Apple Vision Pro: Should You Buy? Reviews, Features, and Price

Apple Vision Pro is Apple's first wearable headset device, offering a mixed reality experience. Vision Pro is priced starting at $3,499, and...
www.macrumors.com www.macrumors.com
 
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