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What does that really matter besides on a sheet of paper? How power hungry can phone apps really be. Never thought „oh my instagram opens to slowly“. Like I said, phones have peaked. Now it’s time to try out some fun gimmicks. Do I need a phone that has blinking leds on the back? Not really but I still have the urge to get a Nothing phone. I get that priorities differ by person and that’s good. Otherwise there would be no innovation

Have to agree. Nothing will ever compare to the hype around the iPhone 4 launch and what was new, particularly on these forums. Good days. Phones are boring now, iPhone 13 was the first generation I skipped!
 
Interesting take from Apple. We’ve got a huge economic crisis in Europe with living costs through the roof. Energy bills are set to rise further in January to £4200 a year, a rise from £1400 last January. Our news is filled with normal families struggling to live and suggestions people will be reaching out for financial help to heat their homes by October. Fuel prices are at record highs which have pushed grocery costs up almost 30% across the board, with spending down significantly for leisure goods due to the highest level of inflation for 40 years. It’s a massive worry for tens of millions of average people in one of Apples biggest consumer markets.

Yet Apple are convinced these same average people who usually buy their products will all still drop £800-£1500 on a new iPhone even though this year is unlike any other. I like the optimism lol.

Smartphone sales are slowing because technology has matured and phones have gotten horrendously expensive. People are keeping phones longer than ever. Sure the iPhone 14 isn’t going to sell badly but I’d be shocked to see it sell in Europe in the quantities it usually does and if it doesn’t, that’s a significant dent in Apples expectation.

yep. I want the 14 but I see no need, might just replace the battery in my 12 pro max.
 
yep. I want the 14 but I see no need, might just replace the battery in my 12 pro max.

That’s what I did the other day and haven’t looked back. You always just end up using the exact apps, the exact same way from the same Home Screen anyway. It took me years of spending too much money on Apple gadgets to realize that but people say u tend to get smarter about your money with age haha
 
Have to agree. Nothing will ever compare to the hype around the iPhone 4 launch and what was new, particularly on these forums. Good days. Phones are boring now, iPhone 13 was the first generation I skipped!
Yeah but looking back the cameras were bad, battery life etc but moving to today the tech is matured and caught up, it was all new and exciting then that’s why it seemed exciting because it was a new era for smartphones still as well
 
Agreed. Switched over once and regretted it after just a few months.

Android phones may be "cooler", but the whole Android ecosystem is flawed and broken. After a year when even the best phones would undoubtedly lose the "flagship" status, you are at the mercy of the manufacturer to get bug fixes, even critical security ones. Sure, you can look for ones running stock Android, but those tend not to be the "cool" ones.
That happened when we went to GS8+ once. Oreo coming "soon" ad nauseum and even security updates were slacking.
 
Anyone who actually thinks apple would raise prices without first running highly accurate models to ensure they would maintain high demand profit margins doesn’t understand business, and certainly does not understand apple.
Fixed it for you. :)
 
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Have to agree. Nothing will ever compare to the hype around the iPhone 4 launch and what was new, particularly on these forums. Good days. Phones are boring now, iPhone 13 was the first generation I skipped!
The iPhone 13 Pro camera is the real deal however. Graphic Designers with iPhone 12 phones comment on the amazing shots the iPhone 13 Pro takes. I'm guessing the 14 Pro will take it to another level. Some folks may not care about camera quality which probably supports their reason not to upgrade.
 
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Fixed it for you. :)
I mean sure, that’s the main idea. I just have to scratch my head at all the comments here that think apple is being greedy and it’s leading them to their downfall. Apple is being a business, and an adeptly smart one at that. If they decide to raise their prices it’s hardly a sign that greed has gone to their heads and it’s all downhill from here. Like is everyone saying this stuff brand new to the world and to apple?
 
A phone is not and never will be classified by myself as 'a luxury item' its a tool not a jewel. With the price of bills in the UK so the average well off Middle class are being hit hard with massive food, electricity and Gas (heating) costs and petrol at a all time high, even pets are getting dumped because of cost which means healthy animals will get put down as the rescue centres cannot cope with the influx of new animals. A phone is hardly that important when putting food on the table and the keeping home powered is a struggle for many. A rise of potentially £5000 ($6094) in a year on domestic bills is going to hurt sales a lot, not only in the UK but in Europe too I think, with the heatwave destroying crops and now Germany is looking at rationing energy use and Russian owned Gazprom squeezing the gas supplies though the Nord 1 pipeline when they want to flex their leverage over the war, so big ticket items and that includes phones that cost over £1000, well they become the last thing people will be rushing to update. In the UK it costs over £100 ($121) to fill a car now, so even getting to work is crippling. Phones I think will be on the back burner this year for the many who can usually afford one.
Or you could figure out a way to fill your car 10 less times in the coming year and you've paid for your phone.
 
Luxury goods tend to be unaffected by economic events.

That’s a completely false and unfounded statement. iPhones are purchased by average consumers and the same people who are being affected by the rising cost of living. How does purchasing an iPhone suddenly shoot to the top of these peoples priority list and keep Apple fans happy on the internet?
 
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That’s a completely false and unfounded statement. iPhones are purchased by average consumers and the same people who are being affected by the rising cost of living. How does purchasing an iPhone suddenly shoot to the top of these peoples priority list and keep Apple fans happy on the internet?
That statement actually is a business theory and have plenty of business case study to proof it.
Did you even see how Apple keep breaking revenue records during the pandemic? And go back to Apple’s own guideline during their last quarterly report. Right now, your assumption actually have no base at all.
 
Anyone who actually thinks apple would raise prices without first running highly accurate models to ensure they would maintain high demand doesn’t understand business, and certainly does not understand apple.
Precisely. It's simple economics at work (more specifically, demand vs supply).

If I remember my basic econs correctly, I would assume any business to be run at a profit-maximising rate. Charge too little for your product, and you either can't produce enough to sell, or you leave money on the table because you could be earning more for the same quantity sold.

Charge too much, and too few people buy your product. The trick is finding that sweet spot where the demand and supply lines intersect to maximise profits. Apple products cost more for the simple reason that they cost (and are costing) more to make. Apple evidently feels confident enough that demand for their iPhone will not be too severely impacted by higher prices (for whatever the reason).

This is obviously an oversimplification (eg: more iPhones sold means a larger install base that Apple can then sell accessories, services and apps to), but I am scratching my head in bewilderment at people that go "Ah hah" at Apple's margins and trying to make it seem like a crime that Apple has the gall to make a profit from its customers, as though it was some scam.

News flash - there is no chicanery here. Just a company making great products that people are willing to pay a premium for.
 
That statement actually is a business theory and have plenty of business case study to proof it.
Did you even see how Apple keep breaking revenue records during the pandemic? And go back to Apple’s own guideline during their last quarterly report. Right now, your assumption actually have no base at all.

During the pandemic? Western Europe is in a much worse economic state that anytime during the pandemic. We’ve got the highest inflation for 40 years. Energy bills are triple what they were in April and are rising again in October and January where the average household is going to be paying on average £4200 a year. It might not be bad in your part of the world wherever that is, but things are worse now in the UK and Western Europe than it ever was during the pandemic or during the 2008 global banking crisis. Business analysts are reluctant to give forecasts for the cost of living in 4 months time, let alone judging how many of those affected in these countries will be buying a new iPhone.

Is none of this stuff being reported around the world at the moment? Our news is absolutely dominated by it as people are gravely worried they are about to spiral into debt.
 
During the pandemic? Western Europe is in a much worse economic state that anytime during the pandemic. We’ve got the highest inflation for 40 years. Energy bills are triple what they were in April and are rising again in October and January where the average household is going to be paying on average £4200 a year. It might not be bad in your part of the world wherever that is, but things are worse now in the UK and Western Europe than it ever was during the pandemic or during the 2008 global banking crisis. Business analysts are reluctant to give forecasts for the cost of living in 4 months time, let alone judging how many of those affected in these countries will be buying a new iPhone.
Again, look at Apple’s record breaking quarterly reports during the last 2 years. The theory stands, as there are plenty of business case studies to proof it.
 
Again, look at Apple’s record breaking quarterly reports during the last 2 years. The theory stands, as there are plenty of business case studies to proof it.

I’m talking about now, not during the previous 2 years as it’s totally irrelevant to the state of the current economies here in Europe. I don’t know how to explain that any clearer. The cost of living is unrelated to the pandemic and everything to do with war in Europe and rising oil prices. It’s affecting even the modest earners and pretty much anybody who is a target iPhone customer. Not sure whether it’ll be reported as affecting Apples sales and I don’t really care whether it does or not. My point is the market the iPhone is targeted at in the UK and Western Europe is massively affected at the moment and luxury purchases are very much suffering at the moment. I don’t see how Apple is any different to other brands that have seen a drop off.

 
I’m talking about now, not during the previous 2 years as it’s totally irrelevant to the state of the current economies here in Europe. I don’t know how to explain that any clearer. The cost of living is unrelated to the pandemic and everything to do with war in Europe and rising oil prices. It’s affecting even the modest earners and pretty much anybody who is a target iPhone customer. Not sure whether it’ll be reported as affecting Apples sales and I don’t really care whether it does or not. My point is the market the iPhone is targeted at in the UK and Western Europe is massively affected at the moment and luxury purchases are very much suffering at the moment. I don’t see how Apple is any different to other brands that have seen a drop off.

We shall see Apple’s next quarterly earning report. The theory still stands based on historical facts and case studies.
 
We shall see Apple’s next quarterly earning report. The theory still stands based on historical facts and case studies.

I doubt i’ll be looking at Apples earning report to be honest, I have no shares in the company. I buy some of their products and that’s about as far as my interest goes. I just know people will be watching their spending until we see a price cap returned to energy and inflation reduces.
 
At least your admitting the new Samsung phone is a gimmick (no matter how much Verge commentators try to justify it).
One person’s gimmick is another’s innovation, and yet another’s feature they can’t live without. You’re an Apple fan. Why isn’t it enough to just be an Apple fan and not crap all over every other item on the market?
 
That statement actually is a business theory and have plenty of business case study to proof it.
Did you even see how Apple keep breaking revenue records during the pandemic? And go back to Apple’s own guideline during their last quarterly report. Right now, your assumption actually have no base at all.

not sure about where you are from, but over here in the UK people were paid to not be at work during the pandemic…..being paid to sit around and do nothing meant you had more time to buy things 🤣. I can see it being different this year though because all those people on average wages that buy the new iPhone every year are going to be in a totally different situation this year due to rising bill costs.
 
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not sure about where you are from, but over here in the UK people were paid to not be at work during the pandemic…..being paid to sit around and do nothing meant you had more time to buy things 🤣. I can see it being different this year though because all those people on average wages that buy the new iPhone every year are going to be in a totally different situation this year due to rising bill costs.
It doesn’t matter where I’m from. The business theory is universal, with plenty of business case studies with historical facts. It’s a universal theory.

Are BMW, LV, and other luxury brands have been significantly affected by inflation? Not really. It’s also why Apple is confident in their guidance in the last quarterly report.

Those are simply the facts.
I live in Indonesia, we have rising inflation as well. Apple launched the base iPhone 13 Pro for roughly $1300, $300 more than US MSRP. The pre orders were sold out and people were lining up in stores to buy it.

The general target segment of iPhone buyers tend not to be people who would be severely impacted by inflation. You might disagree based on your current feelings on the situation, but Apple themselves was confident in their guidance. These people working there with billions in the bank are not stupid.
 
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