This isn't even Apple - it's Brightstar, who does all the work and resells the phones for what they can get.
One thing Apple can do with all these old phone is very clear: if you break your iPhone 6 or iPhone 6S, Apple selling you a refurbished phone for set price.
For reference: out of warranty replacement iPhone 6 and iPhone 6S costs 299 plus tax. This trade in price: 200 dollar for iPhone 6 and 275 for 6S.
iPhone SE trade in price indicated in the article is 160 and iPhone 5S is 90. And out of warranty replacement cost is 269 indicated in the Apple website.
Hey: 100 dollar profit for iPhone 6 and SE and 75 dollar profit for iPhone 6s and 179 dollar profit from 5S!
Now add cost for refurbishment: how much do you think a brand new battery and casing cost? Almost next to nothin consider the sheering volume of supplies Apple gets. Abs Apple does not lower the out of warranty replacement price.
By the way: 275USD trade in price for iPhone 6S translate to 365CAD. Apple is taking 10 additional 10 dollars off. The Canadian trade in price has nothing to do with exchange rate.
So an iPhone 5C, with hardware improvements over the iPhone 5, is worth less than the iPhone 5?
And an iPhone 6S, that cost up to $850 just a few days ago will get you $275 in credit?
What country do you live in? I just checked the tradein.att.com website and there they show up to $180 for a 128 GB iP6. No where near $650. If you are getting $650 at AT&T (or Verizon, etc) then I bet that you are also signing on for a two-year commitment as part of the deal with a $500 buy out if you decide to opt out. Not at all the same thing as a credit to buy a free and clear phone that you can upgrade whenever, sell, or give away no strings attached.ATT is giving me $650 for iPhone 6. I wasn't gonna upgrade but silly not too with that deal.
Everyone should be using Swappa. Sold a dozen devices on there with no trouble, low fees, and great prices. The Apple trade-in is for convenience.
Two things. Opening up and replacing a battery is difficult on these things. It is a "by hand" activity and it takes a person five to ten minutes even if they are an expert, I think. The cost of the work and repackaging needs to be factored in before talking about Apple making profits. I have no idea how one goes about replacing a case as that would mean taking everything out of the old case. That seems much harder than removing a battery.
Second you cannot just look at current exchange rates. You have to factor in hedging costs and fluctuations in future exchange rates. Canadian dollars are nearly useless to Apple at the volumes that it gets from iPhone sales. After paying the salary and operating costs in Canada (small potatoes) the remaining Canadian dollars need to be converted into US dollars before they can be used for anything big. And last year the Canadian dollar was about 10% cheaper at its weakest than it currently is.
Phones like that get a minuscule amount compared to fair to mint condition phones that make up the bulk of their trades. Even then, A) these services offer half what you would get selling the phone yourself on Craigslist, eBay or even Swappa, and B) the phones that can't be sold are in fact sold again to other companies that part them out and sell the pieces. There's no money lost anywhere in that ecosystem.Apple isn't greedy with this, there's a reason why every trade in company offers a much lower value, some of the phones they get they end up not being able to sell and don't want to take it as a loss so offering what they do helps them equate that
Nah. Verizon is giving you $200 for the iPhone 6. The other $450 requires you to use the service for 24 months. In other words, it's a 2-year contract. Want to break it? Then you'll have to pay for the rest of your "3x as much".Verizon is literally giving people 3x as much for a 6.
That's a bummer that you had a problem. I have always found the prices much higher there, even after fees. Good place to be a seller.i'll never use them again. i hate the pay pal fee's and then their own fee's. and the person can always screw you over in the end and pay pal takes their side. i'd rather have cash on the spot.
If you already have Verizon, and you're paying them for service anyway, and you're not going anywhere, then they ARE giving you $650. Granted, it's over the next 2 years but, so what? Not everyone jumps from one carrier to the next.Nah. Verizon is giving you $200 for the iPhone 6. The other $450 requires you to use the service for 24 months. In other words, it's a 2-year contract. Want to break it? Then you'll have to pay for the rest of your "3x as much".
What do you mean? It "saved customers a step" last year too, so why should it be different this year? And do you really think Apple only realized they can get away with this sort of thing now?Trade in values are decreased at the Apple store because it saves the customer a step and Apple realizes it can get away with it.
You do realize that Apple is not taking in your device.This is robbery, from An already very greedy company, so your telling me I can get 325 for a phone I paid 1000 for 12 months ago? So nice of you. Yeaaaaaa, no thanks.
You must be joking , Apple gets their piece of the pieYou do realize that Apple is not taking in your device.
Its a third party called bright star.
Apple doesn't resell trade ins.
They get their piece by their customers purchasing a device in their stores.You must be joking , Apple gets their piece of the pie
You stil don't get it. Apple set the trade in price in USD. Then it will get converted into CAD. Apple lowered the trade in price for 6S in USD, then directly translated into lower CAD amount. Apple has lowered the trade in price compare with last year'a 6 trade in price. That's all that matters.
Secondly: How difficult is unscrew two screw and use section cup to life the screen? There is adhesive pull tab to pull adhesive. Replace battery literally take 10 minutes to do if you know what you are doing.
What do you mean? It "saved customers a step" last year too, so why should it be different this year? And do you really think Apple only realized they can get away with this sort of thing now?
As others have pointed out, it's just an offer and no one is compelled to take it. However, I think it's telling that Apple considers their products to be worth less this year than last. It speaks of a glut of supply and/or lack of demand IMO.
You do realize that Apple is not taking in your device.
Its a third party called bright star.
Apple doesn't resell trade ins.
But their recycle credit is also much lower than top tier. The "up to" is for devices in "nearly new" condition, not for devices in "ok" condition.Apple isn't greedy with this, there's a reason why every trade in company offers a much lower value, some of the phones they get they end up not being able to sell and don't want to take it as a loss so offering what they do helps them equate that