I think people forget that Apple could just not offer trade ins at all.
Like I said, trade ins are completely handled by a third party company.
Apple does not sell refurbished trade ins.
Trade-ins would probably need to stay with Apple.. you my not get as much than gong elsewhere, but its better than nothing... At least u get a smaller reduction. And at the end of the day, that's probably want users want anyway. Just by going elsewhere though they would get better pricing, but its probably more for convenience. than anything..
e.g Apple's doing this trade-in, while we can also get a phone at the same store...
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