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upper income teens - what a 1st world problem o_O :eek:


AW is the most popular smart watch, rightfully so, period
 
ok, wait wait wait, but someone getting an apple watch doesn't mean that they chose it over a rolex — they may already have a rolex, and as rolex doesn't require you to update every couple of years to stay current — this may result in less rolex purchases from the same person when compared to the apple watch.

also, i love both the aw and the rolex, but they serve completely different purposes. i wouldn't wear a rolex to the gym, same way i wouldn't wear an apple watch with a suit(not saying you can't or shouldn't, just saying i wouldn't).

in other words, does this comparison actually tell us what they are suggesting it does?
I completely agree, I love my Apple watch S6, but also love to have a Patek Philippe or a Breitling. Decades ago I had a Rolex chronograph and it sat and say and sat, so I got rid of it. That would be the dress watch.
 
'Upper income teens'.... so you mean rich kids lol? I've never known any teenagers that could afford a Rolex!

Not surprising I suppose, although an Apple Watch will only ever deteriorate in value whereas a Rolex will always be inherently valuable/collectable to future generations.
 
I completely agree, I love my Apple watch S6, but also love to have a Patek Philippe or a Breitling. Decades ago I had a Rolex chronograph and it sat and say and sat, so I got rid of it. That would be the dress watch.
exactly right, i even got myself this nifty thing so i can do both without looking like a douche :)

 
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I have lived in So Cal for 25+ years and have never seen a teen wearing a Rolex.
Apple Watch on the other hand are everywhere.
I have and wear both (Rolex Submariner & AW6) but you just can’t compare an AW to a Rolex no matter who does the poll..
 
ok, wait wait wait, but someone getting an apple watch doesn't mean that they chose it over a rolex — they may already have a rolex, and as rolex doesn't require you to update every couple of years to stay current — this may result in less rolex purchases from the same person when compared to the apple watch.

also, i love both the aw and the rolex, but they serve completely different purposes. i wouldn't wear a rolex to the gym, same way i wouldn't wear an apple watch with a suit(not saying you can't or shouldn't, just saying i wouldn't).

in other words, does this comparison actually tell us what they are suggesting it does?

I update my Rolex every year, even though it's an incremental change.
 
It seems logical right. Unless you belong to an affluent family, you will not even look into Rolex. You're probably just going to stick with a watch you can afford. Most teens don't even care that much about "investments" that they can hand over to the next generation. Well, not until they get older will they care about investing.
 
All the hand-wringing in this thread about teens and Rolexes is hilarious. Of course not many teens own Rolexes, but the survey is about favourite brands, i.e. you can also choose something you don‘t own, but aspire to. If Rolex (and other luxury warches) become less popular with teens, it probably means that less of them will buy one later (when they do have the money). Bad news for mechanicals either way, even if the luxury sector will of course never completely vanish because it‘s about status and vanity and not how useful that bulky shiny thing on your wrist really is.
 
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I'm gonna air out some sour grapes here.

[RANT]Teenagers showing off Mommy and Daddy's wealth. Ridiculous. I would have no problem if they earn the $$$ themselves. Tax the rich.[/Rant]

Now that I got that off my chest. Any rich people want to adopt a Gen X'er?🥳 I'm house broken, so y'all don't need to lay down newspaper.😁
 
Who is 15.8 years old with an "upper income" and what is an "upper income" and how do children have upper incomes?

Or does this actually mean kids with rich parents?
 
It's amusing that Rolex owners are triggered every time someone uses "rolex" and "apple watch" in the same article.

They trot out the same words: value, investment, etc. that marketing by Rolex has really paid off.

Having just disposed of a few Rolexes, I can say that the modern ones (80s) don't hold their value really well. They were women's models though.
 
Ask the target demographic "Name a popular watch brand"

5 years ago, top answer = "Rolex"

Today, top answer = "Apple"

Meaningless conclusion? "Apple Now Most Popular Watch Brand Among Upper-Income U.S. Teens, Unseating Rolex"
 
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It's amusing that Rolex owners are triggered every time someone uses "rolex" and "apple watch" in the same article.

They trot out the same words: value, investment, etc. that marketing by Rolex has really paid off.

Having just disposed of a few Rolexes, I can say that the modern ones (80s) don't hold their value really well. They were women's models though.
but it's not amusing to you that people in all these articles are triggered by what the articles are about? not necessarily the same people, but still. every article title is a trigger for a different group of people...
 
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