Yes to all of the above!Sure they could.
But they don't have to (people will either pay it or go third-party) so why would they?
I mean HP, Dell, Lenovo and others could charge a hell of a lot less for their workstation RAM and storage, too, but they don't for the same reasons.
Shareholders would not be happy with lower revenues dropping the value of their holdings and it's all about "Shareholder Value" nowadays.
But Apple is not a company that pursues shareholder value at the expense of all else. Apple pursues clean energy, makes/matches charitable donations and values diversity (too much or too little of those, depending on one’s point of view. And perhaps most importantly, customer satisfaction is through the roof on Apple products—despite what a couple dozen, a couple hundred or even a couple thousand of naysayers, members of the Apple hate club or trolls think or say.
Oh, a special shout out to the tough-lovers who claim to criticize Apple only out of an abundance of “concern”, because they care so much about Apple. They’re always eager to post how many dozens of products they buy, have and used to recommend—but no longer do—because beancounter Tim Apple only cares about profit and Apple’s lost their way, doesn’t innovate anymore and/or doesn’t make them the product they want
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