Betrayed? Please, it's a voluntary exchange program for a consumer electronics device, not a cheating spouse. Bait and switch? That's saying you went to buy a used car and they day you picked it up you were expecting a 1992 Toyota Corolla and instead they gave you a 2012 Corolla.
To quote from
iPod Nano Replacement it says
Apple recommends that you stop using your iPod nano (1st gen) and follow the process noted below to order a replacement unit, free of charge.
So while it is a voluntary replacement, it has been framed in the context of "You're potentially in for a world of hurt if you don't do as we suggest".
While the text of the announcement does not say you will be getting like for like, it does nothing to suggest the opposite either and you are left to your own assumptions. So given that I have had my nano for over 6 years (and have not upgraded because it does exactly what I want a music player to do) my expectations/assumptions when Apple says "replacement unit" are that I will get a replacement unit.
If Apple had said "replaced by the same or similar" then that would have evoked a different response from me. But given that Apple should know how attached their customers are to their products I am surprised at the lack of understanding on Apples part. I'll also admit that part of my response is finding out from a 3rd party website things that I should have found out directly from Apple.
In addition the newer Nano's are a downgrade in at least two important (to me) areas of functionality over the original. The click wheel, and dropping the address book (although I am thankful that I am not getting a 2nd,3rd,4th or 5th gen
)
I'll agree that Apple seems to have suffered from an oversubscription to this replacement scheme which may have forced their hand - however given the way the scheme was framed they should have been able to better predict the response. Both my wife and I registered our respective iPods on the same day, yet she got her shipping materials 4 weeks sooner than me. She also got an acknowledgment email that Apple had received her iPod. Fast forward several more weeks and I am receiving my replacement Nano today and my wife hasn't even received the update email saying that her Nano has shipped. All these things add to a feeling of being not treated with the best customer service.
And once again - what I am going to do with my outdated, sweat stained 1st Gen iPod nano armband?