Wow - an iPad, pencil, and a watch. HomePod is late to the party and viewed as overpriced and not selling well. Do you even know what financial engineering is? Tons on money in the bank and they don't how to use it so they buy back stock (a return OF investment, not a return ON investment). The market speaks - down another $2.00 as I type this - gone negative for the year. No confidence in future earnings due to Cook's lack of MEANINGFUL product development. How is Apple looking right now for the first trillion dollar company? They are headed in the wrong direction.
In 2016, I bought an iPad Pro, Apple Pencil, Apple Watch and AirPods. Today, I am still using them every day, and getting a ton of mileage out of them. As a teacher, I use my iPad Pro and Apple Pencil to teach in the classroom. My airpods is the only pair of headphones I use to consume music these days. The Apple Watch is just the best smartwatch ever.
You know what the ironic thing is? My MBA sits in my backpack for most part. I start it up maybe 1-2 times a week for stuff, maybe even less now that I have managed to migrate yet another workflow (preparing a blog article for morning talks) to my iPad. Conversely, my iPad is having problems lasting through the day without charging. That's how extensively I use my iPad and how little I use my Mac on typical days.
So for every user here who feels slighted at Apple supposedly having neglected the Mac, there are easily many other users who have genuinely benefited from Apple's new product direction. I am one of them.
And I think it's comments like this which show just how out of touch the tech community is around here. The posters here are generally not finance people, so of course they would baulk at the idea of Apple using their formidable cash hoard to buy back stock instead of channeling it towards more R&D, but that doesn't mean what Apple is doing here doesn't make sense.
https://www.aboveavalon.com/notes/2018/4/26/making-the-case-for-doubling-apples-share-buyback-pace
In short, Apple is generating more spare cash than they can earn, and the only logical way to spend it all without distorting the market is on share buybacks. And again, where do you think their cash comes from, if not from selling great products that people want to buy?
Apple is looking great for the first trillion-dollar company, and they will continue to do just fine. Even if it means giving up on niche products like the Mac Mini and the Airport Express. Or perhaps, precisely because Apple is willing to give up on legacy desktop products such as this so they can focus on the future of computing - such as wearable technology.
Onwards, Apple!!! All the way to the top!!!