But what you think doesn't mean it's reality either.
The measure is consumers voting with their wallets. People in general clearly love the products, period.
Objectively, you can't pump out junk and have the success on the scale of Apple. It's unprecedented.
In my opinion, the iPhone X is a lot better than the original iPhone, for example. Not sure how you can say they've gotten worse at making iPhones (software included).
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Terrible analogy. Apple is a consumer product company. Every time a consumer buys a product from Apple, they are voting with their wallet.
Apple gets 220M votes/year on iPhone alone. People do NOT buy crap on that big of a scale without a reason. People love iPhone, period. Numbers show it, satisfaction shows it, loyalty shows it, services people buy after the fact show it, etc., etc.
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Yes, but I am both. The products are great.
They're great in some ways, not in others.
In the duopoly of iOS and Android, iOS is at around 14% market share. In the duopoly of Mac and Windows, Mac is at around 10% market share.
Apple isn't without their problems. Whether it's hardware problems, software bugs, secret throttling based on "battery health" (even when the batteries report as "Healthy" by Apple), letting products go years without updates, their arm-twist and permanent updates, etc. Apple has their strengths, too, such as their commitment to privacy, security, and generally high build quality.
Despite market share, it's still tough to really consider whether people really "love" the products or not. Both iOS and Android have exceedingly high loyalty rates, most likely as people don't want to leave their "ecosystem" and have to repurchase everything. And with a duopoly, if you don't like one, it leaves you with only one choice whether you like them or not... and Google's a big data company.