Apple: “We’re getting rid of baseball, and also raising the price.”
Apple One allows you to subscribe to a bundle of up to six of Apple's services for a discounted all-in-one monthly price, and its value just went up in an artificial way.
The reason why Apple One just became more valuable is because Apple TV+ received a price increase this week in the U.S. and select other countries. In the U.S., for example, the cost of the service increased from $9.99 per month to $12.99 per month. However, Apple One plans with Apple TV+ did not receive any corresponding price increases.
There are three Apple One tiers, all with Apple TV+ included:
All in all, you can now potentially save even more money by switching to Apple One as opposed to paying for Apple TV+ and other services separately.
- Individual ($19.95/month): Apple Music, Apple TV+, Apple Arcade, and iCloud+ (50GB)
- Family ($25.95/month): Apple Music, Apple TV+, Apple Arcade, and iCloud+ (200GB)
- Premier ($37.95/month): Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+, and iCloud+ (2TB)
Alternatively, you can switch to the annual Apple TV+ subscription, which also avoided a price increase. In the U.S., that plan remains available for $99 per year.
Many streaming services like Disney+ and HBO Max offer annual plans at a discount compared to paying for 12 months individually, although it is worth keeping in mind that there is an opportunity cost to paying in full upfront.
This is a win-win situation for Apple, which gains an instant revenue boost from customers who stick with the monthly Apple TV+ plan, while boosting the appeal of its Apple One and annual Apple TV+ plans with a higher spend or longer commitment.
Article Link: Apple One Just Became More Valuable Than Ever
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Apple One Just Became More Valuable Than Ever
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I was able to add 200GB to my Apple One Family subscription effectively making it 400GB.
But yeah, more options and easier to configure options would be welcome.
We all know Apple is king of ladder based pricing, just sneakier on keeping the product names rather static. We see it all the time with memory, drive space and CPU cores.
Agreed, it'll be the same as with Netflix. T-Mobile keeps paying the same amount towards the plan, but as it raises, the user pays the rest.
We have Netflix via T-Mobile.
That’s like when my wife says she “saved" us money when she ordered four pairs of jeans because now one was free...
The concept of “value" is being stretched like those jeans.
The concept of “value" is being stretched like those jeans.
Yep, Apple One only really makes sense as a family plan rather than as an individual plan.
The one downside to the family plan is that all family members are linked to the same card for purchases.
I have Apple Music family £16.99 and icloud 2 TB for £8.99. All the rest of it (TV, Arcade, Fitness, News) is not worth £10 a month to me
And a lose-lose situation for consumers, continuing an already long losing streak.
These rich folk really are confident it's all gonna hold, huh
I'm the only Apple user in my household so it doesn't make any sense. Wife and daughter both use a Pixel, and none of us Apple Music.
...any why is Arcade in every tier?!
And Apple knows exactly this.
Can't do that because the idiots at Apple that created these individual services would find out that the in a few cases the interest is so low the services can't pay for themselves.
Of course they could always improve the service. But Apple seems incapable of doing that these days.
Low cost nothing burger that they can throw in and give the perception of "adding value" at very little cost to themselves.
This here. Leave the mix and match up to the user… but they would never do it because it would expose how unpopular their services really are.
The title of the article is misleading. Apple one subscription provides the same exact of value as before, is apple tv who offers less value per dollar now.
That's going to happen regardless once the $20 billion/year payola they get from Google is removed from their services profit.
The only reason Apple put that under services was to pump the numbers and mislead investors.
Blackberry and Nokia used to think the same as well.
This is marketing spin. The value of Apple One has not increased. To me, a subscriber, nothing has changed. I pay the same monthly and I get the same stuff.
This is Apple’s countermove against non-subscribers who wait until a hot new series is released on Apple TV, pay one month, binge it and then cancel their sub. Severance season 2 was a good example. It’s probably still worth it for those folks, but not such great value now.
So really the headline should be, “AppleTV Stand-Alone Just Became More Expensive”. That doesn’t sound so upbeat, does it?
This is Apple’s countermove against non-subscribers who wait until a hot new series is released on Apple TV, pay one month, binge it and then cancel their sub. Severance season 2 was a good example. It’s probably still worth it for those folks, but not such great value now.
So really the headline should be, “AppleTV Stand-Alone Just Became More Expensive”. That doesn’t sound so upbeat, does it?
Completely agree. If I want to watch terrible TV I can do that with an antenna, or using free media apps.
Now, if the TV/Movie producers would start producing better content, then that might change things. But until that happens, I am not going to pay for mostly terrible programs.
Same here. But it looks like they price News ($17 CAD) much higher than Arcade ($9 CAD).
Having just retired from a 51-year career in broadcasting, I am well-aware of that. Originally the rule was that OTA broadcasters received no compensation for cable carriage. But the cable companies were required to carry in-market stations. Starting in the mid-90s stations could voluntarily give up cable must-carry status - but then could demand payment from the cable companies. Guess which plan was more attractive? And this is why we periodically see squabbles between cable operators and broadcasters that result in stations/channels being pulled from the cable system temporarily. At the end of the day, no one cares about the consumer - regardless of what they say. The only weapon the consumer has is to cancel service - any service - if the terms become unacceptable. The only problem in this case is, antennas aren’t a solution for everyone. In my townhouse development, roof antennas aren’t allowed and indoor antennas won’t work reliably.