Look at this page:
http://www.bbc.co.uk/imp/tour/tour3.shtml - the search icon is the same as the Spotlight one... And if you go back a couple pages, the desktop they show has an iTunes logo on it...
Are Apple about to announce their partnership with the BBC to allow people to legally download video content?
EDIT- And they also use small arrows like th one in iTunes that link you to the Music store...
However, I found this on the Terms and Conditions-
"Compatibility
The iMP requires the following minimum specification to operate:
The iMP is not available for use on Apple Macintosh computers"
Hhmmm... Why?... And why is it called "iMP'? Darn rumor sites