Here is the problem with Beats - they are (and have always been) a set of $50 headphones wrapped up in $250 worth of hype and marketing. Back in 2007, I bought a set of $250 Sennheiser headphones, and everyone thought I had lost my mind spending that much on headphones. These same people happy pay more for significantly lower quality for a set of Beats, because Dr. Dre told them to.
The reason why many Apple fans are appalled at them selling Beats is because in many ways, Beats is the antithesis of Apple. Apple is about innovation and quality; yes they are expensive but they are worth it. Look at the retina iMac. Beats is about pure consumerism at its worst - shilling low to mediocre products at a premium price because a famous name is associated with it.
The reason why many Apple fans are appalled at them selling Beats is because in many ways, Beats is the antithesis of Apple. Apple is about innovation and quality; yes they are expensive but they are worth it. Look at the retina iMac. Beats is about pure consumerism at its worst - shilling low to mediocre products at a premium price because a famous name is associated with it.